1. Insurance companies need to deeply study the development trend of health insurance market and the needs of potential customers, fully understand the demographic characteristics, consumption habits and other information of target customers, and formulate corresponding marketing strategies according to customers' needs and preferences.
2. Insurance companies can adopt innovative marketing methods, such as conducting offline or online health lectures and health poverty alleviation projects to promote health insurance contract services; In terms of channels, we can try to set up display cabinets, expand cooperation and enhance the popularity and market share of health insurance.