The pace of life is getting faster and faster, the pressure on the earth is getting bigger and bigger, and the happiness of urbanites is getting less and less. How can we change our lives? On the occasion of the arrival of the 38th World Environment Day, the China Green Foundation and Wow.com jointly launched the "Subtractive Life Green Public Welfare Action", advocating a simple and natural lifestyle such as using less disposable tableware, taking less elevators to climb stairs, driving less for a day and planting less trees. At the same time, it also calls on enterprises to actively respond to the life subtraction action, assume social responsibilities and make more contributions to the construction of ecological civilization. The activity was strongly supported by the United Nations Environment Programme and the "Our Part, Our Contribution" environmental awareness promotion project. More than 20 organizations, including Mengniu Dairy, Hangmei Media, Touch Media, China Radio International Hit FM, CCTV Mobile Media, Yanhuang Health Media, Video China, Sohu, Kuyo.com and Boutique Shopping Guide, will vigorously promote the concept of subtractive life. Deputy Director of State Forestry Administration, former Deputy Minister of Forestry Cai, Standing Advisor of china green foundation, Vice Chairman of china green foundation Guan Shuji and other leaders attended the kick-off meeting, and Zhou Xun was hired as the promotion ambassador of this green public welfare action.
Zhou Xun, who has been promoted to Asian film emperor, has been rushing around to promote environmental protection in recent years, becoming the most influential and appealing public figure in environmental protection promotion. At the same time, he is also the goodwill ambassador of the United Nations Development Programme in China and the green travel ambassador of the 20 10 Shanghai World Expo, which has been highly praised and recognized by relevant United Nations agencies and governments. Zhou Xun very much agrees with the concept advocated by subtractive life: "Our part of our contribution" is devoted to promoting environmental awareness, while "subtractive life" covers a wider range and is more inclined to the lives of ordinary people. In order to support the life of subtraction, Zhou Xun made a bold attempt and teamed up with the young cartoonist Fat Rabbit Porridge to shoot a promotional film for this action, which will be broadcast on a large scale. This is also the first time that the star has combined with the cartoon image as a green public welfare propaganda film. Zhang Jianlong, deputy director of the State Forestry Administration, presented Zhou Xun with the certificate of promotion ambassador. Zhou Xun said: "The theme of World Environment Day this year is that your planet needs you to unite to deal with climate change. Therefore, many organizations joined forces to participate in the activities. It is through this relationship of unity and cooperation that we hope to expand our influence and let more people pay attention to environmental issues. "
The theme song "The Most Beautiful Planet" of "Subtractive Life Green Charity Action" was released at the same time. It is understood that the theme song was composed by Cha Kexin, produced by Hu Haiquan, and sung by 13 stars including Han Hong, Chen Xiaodong, Yang Kun, Chen Chusheng, Laure Shang, Nursery, Huang Zheng, Awakening and Hong Tao. From June 15, theme songs and promotional videos will be broadcast on public service channels such as Hangmei Media, CCTV Mobile Media, Touch Media, Yanhuang Health Media, China Radio International Hit FM, Video China, CCTV Variety Express, Bazaar Absolute Fashion, etc., and public service advertisements for subtraction life will also be broadcast on boutique shopping guides, CECI sisters, surface Surface, weekends and other channels.
Cai, permanent consultant of china green foundation, said: "With the rapid economic growth, environmental problems are facing severe challenges, and the earth is already overwhelmed. It's time for the citizens of the earth who are used to the additional life to lighten the burden for the earth. The "subtraction life" we put forward this time not only emphasizes ecological environmental protection, but also emphasizes spiritual environmental protection. Ecological environmental protection and spiritual environmental protection complement each other. The "five reduction rules" of emission reduction, burden reduction, pollution reduction, desire reduction and deceleration cover all aspects from ecology to mind. The corresponding 30 rules of subtraction life behavior are very easy to implement in daily life. We advocate starting small and changing the big earth with small habits. "
Zhao, CEO of Wow, said. "Subtractive Life" will also launch a series of activities. At the end of June, we will jointly launch the "First Star Environment Design Competition" with Sohu. Dozens of stars will personally design products, and netizens will participate in the grading. Excellent works will be produced and sold by Wow. Sales profits will be donated to China Green Foundation to create Chinese-style moral products and explore innovative ways of public fund-raising. In July, the city green relay will be held, and four teams led by stars will carry out green actions through four routes: subway, bus, bicycle and foot. At the same time, green plants will be sent to the office desks in Beijing CBD area. In August, the Star Gallery in 798 Art District will hold the "Subtraction Life Exhibition", which will bring together artists' environmental protection works, star designs and waste recycling designs. At the same time, the barter environmental protection market will also encourage people to exchange and use idle goods and cherish resources.
Speaking of this action, Li Xia, executive director of Wow.com, the initiator and organizer of this action, was deeply touched: "In fact, subtracting life is just an idea mentioned when we opened the company's creative meeting, and it has been strongly supported by the sponsors such as China Green Foundation, Mengniu Dairy, Hangmei Media and Touch Media. Thanks to everyone's concerted efforts in Qi Xin, it became a public welfare activity for more than two months. Although the whole preparation process was hard, everyone was very happy.
The economy is developing and people's living standards are improving, but the pressure of life and mental stress is also increasing year by year, and the public's happiness is obviously declining. Faced with such social problems, relevant experts said that we should explore more scientific and humanized life concepts and ways. The concept of "simplifying the complex, returning to simplicity, subtracting life and doubling happiness" advocated by the "Subtractive Life Green Public Welfare Action" has a good inspiration and promotion effect on building a harmonious society and promoting the development of green public welfare undertakings.