The new LOGO has changed on the basis of innovation, which is more concise, atmospheric and fashionable, and has higher brand recognition.
Five colorful English "N" forms the image subject of the new LOGO, which is connected end to end to form a complete closed loop, symbolizing the connection between nature, people and technology, and constructing an endless and cyclical health system.
"5 N" from the color point of view, white represents the sky, the natural space for human survival, pure and transparent; Yellow, green and blue represent the earth, plants and oceans respectively, and are the richest nutritional resources in nature. Red represents life and health.
The "five N's" have far-reaching significance and represent the "healthy industrial chain" of sustainable development advocated by Newcastle Group. Extracting high-efficiency nutrition from pure natural resources, and then providing new energy for life and health, has become a powerful boost to achieve a better new life. Furthermore, with forward-looking innovation and scientific wisdom, we will develop more efficient and healthier products and services to benefit the public and give back to society.
The blue background color of the logo symbolizes Niu Sibao's steady and solid corporate style and innovative concept with science and technology as the guide; The red ribbon shows the exuberant vitality and passion of the enterprise, the determination to move forward all the way and the courage to achieve the goal.
2. Slogan: Niu Sibao, keeping fresh for health.
"Save" has different meanings for everyone. Old people pay attention to worry-free, healthy and long life. Women want to stop time and stay young and beautiful. Men want to relieve stress and show their vitality. Children should be young, happy and grow up healthily. Relying on modern high-tech, Niu Sibao transforms precious natural resources into high-purity, high-activity and high-efficiency nutritious and healthy products, realizing the best healthy "fresh" state in everyone's mind, full of vitality and vitality, and experiencing the beauty of life. In the future, Newcastle Group will not only be a provider of health products and services, but also an advocate of a healthy lifestyle.
3, category marketing features win.
From 20 13 to 10, Niu Sibao has completed the overall transformation and upgrading from brand image, product line planning, packaging design to marketing strategy, initiated the differentiated marketing strategy of "category marketing features win" in domestic nutrition health care industry, and planned to launch exclusive products and categories such as fish oil soybean phospholipid soft capsules, family portrait calcium, men's three treasures and women's white thin beauty series. The differentiated competitiveness of Niusibao products has been formed. Through the strategies of "customized service" and "1 to 1" of core chain pharmacies, the terminal image construction has been strengthened to create the first brand of nutrition and health products.