Most of the content of the website comes from other online media, and the media and the media also collect things that they don't have. How to quickly and accurately collect what we need and judge the value, correctness and legitimacy of the content is the most basic skill of an editor.
Second, reasonable content arrangement.
Never take the job of network editor as a porter of "copy/paste". With original content, how to re-process, screen and organize is the primary skill of network editors.
1. Arrangement of text information:
A) naming of the title:
The title is the main part of the website. Except the content page, most pages of the website are basically composed of titles. The title is the theme of the content. Just a few words or a dozen words can show the general content of the article and attract browsing users to click. Usually when we collect articles from other media, we already have titles. Don't use it directly without thinking at this time. But first look at where it will appear on the website page. If the number of words in the title exceeds its position, consider streamlining the title. Some websites control the number of words-that is, when the text exceeds the width displayed, it will be represented by ellipsis, so that users often can't see the whole title clearly and can't understand the content of the article. This is rare in some portal stations. Therefore, a good title is the first step in layout. (Note: When you simplify the title, you must grasp the main idea of the content)
B) content arrangement:
Take a few steps First, check the typos. (If content pictures are included, optimize the pictures and adjust them to the size suitable for the site, so that they can be displayed faster and reduce the bandwidth pressure of the site. ) Second, subsection. The division of paragraphs makes people feel comfortable and clear at a glance, and it can also improve the browsing speed. Third, color coding and bolding. For some particularly important content, we can use color coding to make it eye-catching and more easily noticed by visitors. It is usually used for activities such as website address and time. (Note: It is not recommended to use it casually)
C) keyword extraction:
Word recognition is a key part of search engine. Words in web pages are identified by dictionary files. Key words are the identification and index of search engines, which is convenient for data analysis and inclusion of search engines.
2. Arrangement of picture information:
A) Naming of picture title: the naming is the same as the title of the previous paragraph.
B) Arrangement of pictures: 1. Correction of pictures. Many pictures transferred from other websites mostly contain watermarks. If used directly, it will not only help other stations advertise, but also affect the brand image of our station. So we have to remove the logos of other stations and add our own logos (except those marked with copyright). Second, the adjustment of the picture size, except the desktop wallpaper picture, should be optimized to the most suitable size (the width is preferably 85% of the content display frame, and the height is in accordance with the aspect ratio) to save resources and improve the download speed of the viewer. All pictures should be based on jpg.
Third, original ability.
When the column I am responsible for has accumulated a huge knowledge base, I also have the most keen ability to capture, understand what everyone wants to see most, and have my own unique insights. At this time, we can often try to write some original things ourselves, which will have an impact on improving the reverse link, ranking and popularity of our station after being reprinted by other websites. Note: (new) just happened, (fresh) is rare, real, easily controversial, and attracts people's attention: interactive (leave comments) massive (background history is discussed by experts from other countries) multimedia (words, charts, videos, animations) are updated in real time.
Fourth, the ability of theme planning.
The so-called special topic is a collective report on a news event, person, phenomenon and problem. , with higher attention or longer duration. A good topic has become an important means to increase the number of visitors and enhance the influence of the website.
Three aspects should be paid attention to when planning special topics:
Website positioning: Different positioning of a website means different nature, function, audience and content selection. Therefore, the organization and planning of special topics should be consistent with the positioning of the website. The topics that People's Daily can do are not necessarily suitable for Sohu, and vice versa. On the other hand, don't imitate the topic, but pay attention to your own characteristics and demands.
Technical conditions of the website: in the process of organizing and planning the special topic, we should also fully consider the communication technical conditions of the online media itself, otherwise it will affect the overall communication effect of the special topic. For example, in the case of insufficient bandwidth, if a large number of multimedia means such as animation, audio and video are used for live broadcast of special topics, the page loading speed will be too slow, thus affecting the browsing and reading of netizens.
The value of the theme: Not all news events, people, phenomena and problems are suitable for organizing and planning into topics, but only those that are highly concerned within a certain period of time (that is, hot spots) are qualified. For the purpose of hype, some online media often organize some activities with low news value by themselves or jointly with others to organize and plan related topics on the network. This kind of topic not only wastes time and energy, but also has little traffic and influence.
Two aspects that should be strengthened after the completion of the project:
Timely updating of special topics: strengthening the rolling and continuity of special topics. Cross-time and large capacity are important features and advantages of online media. We should constantly enrich the latest and fastest information to the topic, thus forming the rolling and continuity of the topic.
Column interaction: strengthen thematic interaction and participation. Strong interactivity and participation is another important feature and advantage of online media. Online media communicate with visitors all-round and all-time online by setting up mailboxes, forums and interactive columns such as online surveys, special comments and special messages to gather popularity.
Verb (abbreviation of verb) suggestion
As an editor, we should adapt to different genres and styles of works. Everyone has his own preferences and preferences. But as editors, we should have the greatest tolerance and understanding of the works, and treat every author and every manuscript seriously and equally. No matter whether a work is your favorite style, genre or theme, you should read it carefully and carefully understand the author's creative intention. We should not deliberately improve the value or grade of a work because of our own preferences, nor should we belittle or bury some excellent works with different styles because of our own preferences. At the same time, news recommendation must be positive and relevant to the people in combination with social trends and hot events at that time.
Sixth, communicate with peers more.
Since you can't build a website behind closed doors, you can't operate a website behind closed doors. We should exchange learning with editors of other websites, exchange friendly links and resources with them, and promote websites in more ways. Have certain written expression and communication skills, flexible fingers and arms, coordinated movements, strong sense of color, body and space.
job description
1, responsible for information collection, editing and proofreading of relevant columns/channels of the website;
2. Manage website content, actively and healthily guide network visitors, and increase the number of visitors;
3. Be responsible for updating the website content and sorting and uploading the educational information collected by yourself; Compile website publicity materials and related product materials;
4. Collect, study and process the opinions and feedback information of online readers;
5. Cooperate with the responsible editor to organize and plan the promotion activities and participate in the implementation;
6. Assist in channel management and column development planning, and promote the popularity of the website;
7. Assist in network marketing promotion.
qualified
College degree or above in editing, publishing, journalism, Chinese and other related majors;
2.SEO experience, experience in the field of media editing is preferred;
3. Skillfully operate commonly used webpage making software and webpage search tools, and understand the relevant knowledge of website development, operation and maintenance;
4. Good writing skills, active thinking, clear thinking, strong news sensitivity, and strong website thematic planning and information editing capabilities;
5, good at information search and editing, with strong ability of topic selection, planning and editing, mastering the writing of news, comments and other articles, with strong expression, writing and analysis skills, strong understanding and communication skills;
6. Strong professionalism and strong sense of responsibility. Dedication and team spirit, good at communication. Network editing is not very special. People who don't know it think it's copying and pasting, and those who know it will notice several levels of processing of files by network editing. So, what is the job of a network editor? How can I improve my personal accomplishment?
No one has ever asked you to copy and paste without thinking every day. The fruit of a dwarf tree is not the best that can be picked at will. If you don't have enough to eat, you will never succeed. Ms. Peng Lan, our online textbook master, wrote an article a long time ago: Paste-Processing-Organization-Interpretation are the four levels of online news. The low hand can only see the first floor, and the high hand can see the next few floors.
As a network editor, it is inseparable from the handling of words and events. To be a qualified network editor, we must lay a solid foundation. As the saying goes, you can't take the Wan Li Road without accumulating steps. Only by starting with the details, accumulating and practicing can we be competent.
Internet news disseminators should be "high-energy journalists", that is, "modern news disseminators who have profound knowledge of humanities and social sciences, are familiar with news gathering and editing business, and can also master modern communication skills". The qualities that all-round network news practitioners should possess mainly include: profound theoretical foundation, exquisite business skills, good moral cultivation and advanced communication concepts. A qualified network reporter is not a simple "cutter" and "mason", but a practical expert who knows both theory and theory. "Network news talents should not only have strong planning ability, but also have strong network news feelings. In a sense, the feeling of the network is more important than the experience of traditional media. "
Sometimes, network editors will also act as journalists, so we should pay attention to editing behavior and thinking.
Take the initiative to make friends with insiders, get news and story clues and win support; Be good at making friends with reporters, get current political and media information and win understanding. Advocate both internal and external training, and strive to be concise and balanced in language and image expression; The style of being a man and doing things is square, and it is injected.
Be good at expressing affinity and reliability through various channels, try to create an integrated cultural atmosphere and enhance the visibility and reputation of the industry. Places and opportunities are given by others, so you should be responsible for the interests of the company, and your time and energy are your own, so you should start from your career.
If you don't take care of yourself, you will be taken care of by others. If you don't want others to take care of you, then the end result is that no one will take care of you! Don't be careless, don't ask for advice, be thirsty for knowledge, ponder, and remember that everything can't stand pondering. The so-called "reading a hundred times" is self-evident.
Don't be idle, don't procrastinate, be diligent, be resolute, be clean and tidy, and try your best to do what you can today! Remember that you are a communication worker and you are responsible to readers and customers. It is not enough to be responsible only to the leaders and colleagues. We should know how to turn waste into treasure, and be good at collecting, managing, analyzing and using communication materials, because "a clever woman can't cook without rice"!
Be good at asking questions, because finding a question is half the problem, and asking the right question is the key to a successful interview. To move readers, move yourself first. If you are bored, how can you make readers feel interesting? Be an indispensable person first, then be a trustworthy person, and finally become a person with his own brand.
Try to avoid impatience, develop the habit of being patient and meticulous, and strive for perfection especially in writing and design. Language sense comes from "listening", so we should develop the habit of "reading", not only watching, but also listening. I am used to thinking in written language, because communication and editing are first expressed in writing. Don't talk about others, be ashamed to talk about yourself. Treat everything with a professional attitude and consider your own brand.
Zhou, president of Qianlong Research Institute, thinks this is the quality that a good network editor should have.
In addition, this survey also obtained a set of data. This set of data is what characteristics should be displayed in the personality characteristics of network editors.
The first is "under pressure";
Second, "attention to detail";
The third "desire for achievement";
The fourth "perseverance";
The fifth "initiative";
Sixth "innovation";
Seventh "cooperation";
Eighth "flexibility";
Ninth "analytical thinking";
Tenth "independence"
Eleventh "honesty"
Twelfth "reliability",
It needs to be explained here. Just now, we said that the first 13 item is called the trait of work skills. Today, I am talking about the 12 item of personality traits. These two don't quite agree. Simply put, what is a concept? What can be improved through training is our work skills. And some personality problems cannot be improved by training. There are some differences between us in personality, whether we can become an excellent network editor.