Thanks to the change of consumers' eating habits, all kinds of soft and delicious bread and cakes have become frequent visitors to the national table.
Driven by the demand for dinner and leisure of baked goods, the scale of the industry has been expanding.
According to statistics, the market size of baked goods in China is expected to reach 256.7 billion yuan in 2020.
At the same time, the scientific and technological productivity in the industry is also developing further.
Upgrading of raw materials for baked goods.
Baked food is a convenient food made of flour, yeast, salt, sugar and water as basic raw materials, with appropriate amount of oil, dairy products, eggs and additives, and baked by a series of complicated technological means.
When producing baked goods, the quality of raw materials is very important.
Take cream for example. The taste of cream in cake bread is very important.
Traditional vegetable cream is harmful to human body, and animal cream has gradually replaced vegetable cream.
However, now that plant products are popular, plant cream has returned to the baking market.
It is worth noting that the current vegetable cream no longer uses hydrogenated palm kernel oil which is harmful to human body as raw material, but adopts freezing physical fractionation technology, which contains lower fat and cholesterol without hydrogenation reaction, and has the advantages of nature, health and botany, which meets the new consumption demand.
Short bread is very popular.
In recent two years, short-term bread has been welcomed by the consumer market.
Short-guaranteed bread refers to bread with a shelf life of 4- 15 days and a sales radius of 300-500km.
Short-term bread has a longer shelf life than baked bread, and the product is fresher than medium-long bread.
In order to enter the short-term bread market, the development model of enterprises needs to be changed.
At present, the business operation modes of short-term bread mainly include central factory+wholesale mode and central factory+chain store mode.
It can be seen that the central factory is indispensable in the production of short-term bread.
In the central factory area, there is an automatic bread production line composed of dough mixer, dough press, setting machine, proofing room, dish sorting machine, tunnel furnace and other equipment.
Automated production lines can help enterprises improve production efficiency, reduce production costs and provide consumers with uniform quality.
Market growth of household baking appliances
In addition to buying baked goods, home baking is also very popular in the past two years.
Many people enjoy the baking process by groping, pondering, preparing raw materials, personally kneading dough, fermenting, weighing and mixing additives.
But at the same time, it also takes a lot of time, and some steps also require high experience.
Therefore, some household kitchen baking appliances are favored by consumers.
At present, there are many household baking appliances, such as electric oven, dough mixer, electric egg beater, electronic scale, bread maker and so on.
Thanks to the expansion of the home baking market, the market for related electrical appliances is also expanding.
Relevant data show that the domestic electric ovens have continuously increased by more than 50% in the past three years, and the total market sales have quadrupled in three years.
At the same time, all kinds of electrical appliances are also developing towards intelligence to achieve better interactive experience.
Conclusion: According to statistics, in 20 19 years, the per capita consumption of baked goods in China was about 7.8kg. ..
Although the per capita consumption of baked goods in China has increased year by year in recent years, there is still a big gap compared with countries such as Europe and America, and there is a big room for industry growth.
The baking industry has gradually entered the new retail era, and enterprises in the baking industry chain have begun to change their development models, and the scientific and technological strength of the industry has been further enhanced.