At present, the kitchen and bathroom industry has a large profit margin, but the brand concentration is low, and it has not yet formed a large-scale leading brand. With the increasingly fierce competition in the market, Midea's overall kitchen and bathroom division is facing great development opportunities with its strong brand advantages and industry position, and will become the undisputed leading brand in the kitchen and bathroom industry. Midea's kitchen and bathroom industry, as a symbolic product of small household appliances, is the core product of the whole kitchen and bathroom. Midea Household Appliances Group will promote the sustained, healthy and stable development of other products of Midea Nippon Electric Group through the over-speed development of the whole kitchen and bathroom products.
Facing the huge development opportunities, Midea Group has further defined the extraordinary development strategy of the kitchen and bathroom industry in the next three years, with the mission of creating a better kitchen and bathroom life for mankind and striving to become the best kitchen and bathroom product supplier in the world.
Midea's overall kitchen and bathroom business department will continue to increase resource investment, with an average annual growth rate of not less than 60%, and finally achieve the leading position in the kitchen and bathroom industry, home improvement industry and energy utilization industry, and become the undisputed leading brand in the domestic kitchen and bathroom industry.
Midea's overall kitchen and bathroom business department adheres to the employment concept of "achieving career with talents and cultivating talents with career". It is believed that career and talent are mutually successful, and people should be absorbed, managed, mobilized and respected. The chairman said: "It is very important to pay talents according to market rules. Good promotion and bad elimination." At the beginning of his business, he said, "I would rather give up a business with a profit of one million than a talented person who is useful for the development of the enterprise."
The whole kitchen and bathroom business department attaches great importance to the introduction and cultivation of talents, devotes itself to establishing learning organizations, promoting enterprise learning, cultivating first-class employees, advocating lifelong learning of employees, and has formulated a series of employee development plans such as "employee comprehensive development plan".
"All-round development plan for employees" is an employee development plan implemented by the whole kitchen and bathroom division. According to the different conditions of employees, the company has made short-term and medium-term development plans for each employee, and implemented them through different steps such as technical and management training, job rotation, benchmarking exchange, project participation and promotion, and salary increase.
Zhou Yi, the general manager of the newly established integrated kitchen and bathroom business department, was originally the marketing director of the household appliances group, born in 1972, and is also a representative of the young generation in its prime.