Business plan for ostrich farming
Chapter I Introduction of the Project
I. Project prospects
1, Introduction to Ostrich
Ostrich is an ancient bird population, native to African desert, Australia and Arabian Peninsula.
Area. Traits and characteristics: first, he is huge, good at running and can't fly. At present, most domestic ostriches are African blue-necked ostriches and black-necked ostriches, and a few are Australian emus. Adult male ostriches weigh about 130 kg? 150 kg, female 1 15? 120kg, Shangniao 10? 14 months old can reach 95? 1 10 kg; Second, it has a long life, generally growing for more than 60 years, and the effective breeding period can reach 40 years. It is resistant to coarse feeding and mainly herbivorous. Because of its developed intestine, it can digest cellulose and absorb nutrients. Third, strong adaptability and strong disease resistance, generally at-30 C? It can survive in the temperature range of +50℃. Due to the short history of artificial domestication, it retains the advantages of strong disease resistance in the wild state and can adapt to various harsh climatic conditions. No serious infectious diseases were reported. Fourth, adult females lay 60 eggs a year? 80, about 40 fertile birds.
Ostrich is full of treasures, its meat contains high protein, low cholesterol and fat, and its fur has high utilization value, so it has attracted more and more attention and favor.
2. Historical situation
In recent decades, ostrich farming and the development and application of its products have flourished around the world. The area with rapid development is mainly Africa, with an annual population of more than 2 million, followed by the existing population of more than 600,000 in the United States, which has developed into deep processing. At present, Europe has become the processing and consumption center of ostrich products.
China's ostrich breeding and processing started late, but it developed rapidly. Guangdong 1992
Introduced from abroad and started artificial breeding, it has spread all over the country in more than 20 provinces and cities, and has built more than 600 ostrich farms with an annual feeding capacity of more than 65,438+10,000. In order to promote the rapid and healthy development of ostrich breeding and the development and utilization of its products in China, China was established in1June, 1995 and1June, 1995 at the initiative of the State Council Development Research Center? China ostrich breeding development association? It has greatly promoted the development of ostrich breeding and processing production in China. China's ostrich industry has gone through the process of understanding, introduction and digestion for more than ten years, and finally entered the orderly market economy track in a down-to-earth manner. People of insight in this industry have gone through hardships and gradually guided enterprises to integrate into the international economic cycle, laying a preliminary foundation for the healthy development of ostrich farming in Chaoyang, China.
3. Reality and opportunity
In recent two or three years, due to the occurrence and prevalence of infectious diseases such as mad cow disease, foot-and-mouth disease and bird flu, more and more food scientists and the public have set their eyes on ostrich meat, because there has never been a record of ostrich suffering from serious infectious diseases so far. Ostrich meat has become a recognized healthy food because of its unique advantages of safety, low cholesterol, low fat, low calorie and high protein, which leads to the shortage of ostrich meat in the international market in recent years and the high price.
Due to the huge demand of international ostrich meat market, it has brought great opportunities to domestic ostrich breeding industry. With the maturity of domestic ostrich breeding technology, the number of domestic ostrich farms is increasing.
However, more and more, hundreds of domestic ostrich breeding enterprises are facing a harsh fact that on the one hand, the demand in the international market is huge and the demand exceeds the supply, on the other hand, the export of domestic enterprises is blocked. The fundamental reason is that the domestic ostrich breeding industry is small and the breeding is not standardized, so
Drug residues in ostrich meat exceed European standards, which makes it difficult to export. For example, Beijing Zhongken Ikeda Ostrich Development Co., Ltd., the first large-scale professional ostrich slaughter export enterprise in China, processes and exports more than 50,000 ostriches every year, and only 7,000 qualified commercial ostriches are purchased and slaughtered in the most year.
The huge international market demand for ostrich products and the smooth domestic export channels for commercial ostriches provide us with excellent market opportunities for establishing the first domestic export base for commercial ostrich breeding.
Second, the four advantages of the project
1. There is a standing purchase order.
Beijing zhongken Ikeda ostrich development co., ltd has signed a long-term cooperation agreement with our company.
In the first year, it was purchased according to the production capacity of our company in 2000, and later it was purchased according to the actual breeding capacity.
2. China People's Insurance Company provides insurance.
Hebei Branch of China People's Insurance Company has agreed to provide insurance for our company in the process of breeding.
3. Product safety assurance system
Specialized commercial poultry breeding bases are implemented in strict accordance with the national Ministry of Agriculture and international standards in feed planting, processing, feeding and epidemic prevention.
4. Strategic development planning with great advantages
Breeding, processing and selling according to international food safety standards can gradually meet the expanding domestic and international market demand in a long time, and a number of large ostrich breeding bases can be established in China in 3 15 years or longer.
Chapter II Company Introduction
I. Company Profile
The company specializes in ostrich breeding, brooding and commercial bird breeding. The company covers an area of 65,438+000 mu, including 25 mu of breeding area and 75 mu of forage grass. Has feed processing, brooding, agricultural breeding, water and electricity supply and other equipment. There are 105 4-year-old African blue-necked birds, 9? 10 month old, 150 adult birds, 200 young birds.
Second, the company's business policy
Ensure food safety, continuously reduce costs, and provide a large number of inexpensive ostrich products for domestic and foreign users.
Third, the company's development strategic objectives
(1) Short-term goal
It takes 1 to 2 years to build an export breeding base with an annual output of 1 10,000 commercial ostriches; At the same time, establish and improve the company's food safety system, management and marketing system and joint venture cooperation system.
(2) Medium-term goals
From the second year of the smooth operation of the breeding base (commercial poultry sales period), the company began to apply to enter the national agricultural industrialization demonstration project and obtained strong support from national policies and funds.
Use poverty alleviation funds, laid-off entrepreneurial funds, etc. With the basic advantages that have been formed as the core, expand the commercial poultry breeding base above 10, and take the road of socialized division of labor and close cooperation. Formulate the domestic market development plan, form a large-scale coverage marketing network system, reduce production costs, and provide low-cost and high-quality ostrich meat products for the domestic market.
At present, it has cooperated with the world's largest processing enterprise integrating scientific research, breeding, breeding, meat processing, leather processing and cosmetics processing. (In recent years, many contacts and negotiations have been made, but a framework cooperation agreement has been reached). We will carry out deep processing on products with high starting point and high quality, and gradually establish the brand and image of the enterprise. It's just a preliminary discussion I have the same strategy as Jinsheng Rongda Venture Technology Co., Ltd., except that he did it earlier than me and is also my teacher. Thank the teacher for bringing me into this industry. Work together for development. Operate independently.
(3) Long-term goals
Strive to make ostriches and their products enter people's dining tables like beef and mutton around 10, build a number of large ostrich breeding bases, successfully develop a new source of high-nutrition and high-quality meat food suitable for China consumers, realize the modernization of ostrich industry, and make the enterprise a well-known ostrich breeding base at home and abroad.
Chapter III Market Analysis
First, the market capacity analysis
At present, ostrich and its products are in short supply in the international market. Due to the influence of mad cow disease in Britain a few years ago, ostriches showed strong demand in the European market. However, the number of ostrich samples in China is only 6.5438+million, of which breeding birds account for about 654.38+ 00%. Because the cardinality is small,
Basically in the original state of development, export products are divided into frozen meat and raw skin, and the added value is very low. It will take more than 10 years to meet the domestic market supply and enter the people's table like beef and mutton. At present, there are only scattered products in the domestic market, and the ability of mass supply is about to take shape. In terms of processing, only Beijing, Tianjin and Guangdong have the basic processing ability at present, but they also fail to have the deep processing ability of meat, wool, skin, eggs, blood and bones, and all need to be developed step by step. At present, the annual export order demand of Beijing Zhongken Ikeda Ostrich Development Co., Ltd. is about 50,000. At present, the commercial birds in our commercial bird breeding base are mainly used for export by China Reclamation Company.
Due to the influence of international ostrich meat price and the limitation of domestic breeding cost, the domestic ostrich meat price is generally in 50 yuan/kg. Although the price of ostrich meat remains high, tens of thousands of commercial bird meat are still sold to domestic restaurants, enterprises and institutions and some high-consumption groups every year.
At present, there are only100000 ostriches in China, all of which can only produce about10000000 Jin, which is only about 4 grams per person for the population of 654380+03 billion in China.
If the price of commercial bird meat can be reduced to the level close to that of cattle and sheep through the construction of breeding base (it is completely possible to achieve it through calculation), the domestic market will be effectively developed.
Second, the market competitive position analysis
1, the only export sales channel in China with European certification.
Zhongken Company is a Sino-Japanese joint venture professional ostrich processing enterprise, which mainly deals in high-grade ostrich meat and leather products. 1998 invested 30 million yuan to build the largest ostrich slaughtering and processing enterprise in Asia and the only one in China designed according to European standards. The annual production capacity is 50,000 vehicles, and the products are exported to more than 20 countries and regions in Europe and Asia. Products are in short supply. In recent years, the annual demand in the international market is about 40,000, and the export volume is the largest in 200 1 year. There are only more than 7,000 domestic purchase and slaughter, which is less than one fifth of the demand.
Due to the large number and wide coverage of poultry farms, the drug residues of ostrich meat exported to European donor countries in 2002 exceeded European standards, and the export was blocked, which has not been restored so far. It is imperative to establish a large-scale commercial bird export breeding base with quality and safety. In order to meet the needs of export, Zhongken Company provides a reliable guarantee for the product sales of our breeding base.
2. Establish a security system to provide high-quality commercial ostriches.
The company regards the food safety system as the lifeline of the company, and strictly follows the national Ministry of Agriculture and relevant international standards from the aspects of feed planting, processing, feeding and epidemic prevention to provide high-quality ostrich meat products for the market.
3. Commodity price advantage formed by economic scale.
According to accounting, when the ostrich breeding scale reaches 10000, its operating cost is in the best state, and the slaughter cost of each commercial bird will be reduced by about 20%, from the current 1 100 yuan to below 900 yuan.
Analysis: Among the numerous domestic ostrich and emu breeding enterprises, few have a stock of more than 2,000, such as EF in Guangdong, Jin Lu in Henan, Yingkao in Shanxi, Yuanda in Inner Mongolia, and influential Shanghai and Hebei Academy of Agricultural Sciences newly established in recent years. Most of them hope to establish an ostrich comprehensive development base, cultivate breeding birds, breed birds and breed commercial birds. Because of the huge development prospects and economic benefits of ostrich and emu industry, most companies have plans to set up ostrich slaughtering and processing plants to carry out deep processing and fine processing of skin, hair, blood and bones (at least 4 or 5 slaughterhouses have been declared in China) in order to obtain greater economic benefits.
However, at present, ostrich products in China can only appear in the original form, that is, meat, skin and feathers, and the market for large orders is abroad. China Reclamation Company built a high-quality slaughterhouse in 1998, and it took several years to officially obtain the export certification of European countries in 200 1. It takes time to cultivate the market, and high-quality products need technology, equipment, experience, capital and even more.
Ostrich industry is a sunrise industry. If an enterprise wants to enter the track of benign and rapid development as soon as possible, it must carry out division of labor and cooperation and international exchanges and cooperation, and no enterprise can be perfect.
We and Zhongken chose the simplest, most direct and most practical method and established the first commercial bird breeding base, which will make us stand in the leading position of ostrich industry for a long time.
Chapter IV Financing Scheme for SMEs
I. Financing Scheme for Small and Medium-sized Enterprises
1, Scheme 1: Lending
Provide financing or loans to small and medium-sized enterprises of investment companies with the project as collateral, and the loan period is three to fifteen years.
Option 2: Cooperation
We will use various forms of funds such as the national poverty alleviation fund, the laid-off workers' entrepreneurship fund and the comprehensive agricultural development fund to carry out various forms of cooperation. For example, the establishment of a business base for laid-off workers.
3. Option 3: Absorb investment.
Establish a joint-stock joint venture
Second, the financing needs and investment of SMEs
Beijing and Beijing units have planned to invest 1 10,000 yuan in this project. The main investments of funds are as follows:
The first phase project (aquaculture) needs 500,000 yuan.
(1) 200 mu fence and facilities of the farm: 250,000 yuan.
(2) Bird purchase: 6,543.8+10,000 yuan.
(3) Working capital and comprehensive breeding expenses: 6.5438+0.5 million yuan.
The second phase project (treatment) needs * * * 1 ten thousand yuan.
Third, the implementation progress
1, project life
The initial planning of the project is 15, which can be renewed after the expiration of the joint venture period according to the operation situation and the wishes of both parties.
2. Implementation progress
Phase I project: After the funds are available at the end of 2007, 200 mu of farm fences and facilities will be built in early 2008, and contracts will be signed with farms that can provide birds for purchase. From April to August, 2008, it was put into the farm for breeding on a monthly basis.
The deep processing of the second phase project began to run at the appropriate time of 200 10.
Third, risk analysis.
1, reproductive risk
(1) Ostrich has strong disease resistance.
(2) Our company has several years of experience in ostrich incubation and breeding.
(3) Jinsheng Company gave us guidance in the whole process of breeding.
(4) Insurance companies insure aquaculture.
2. Operational risks
The business risk of commercial bird sales is mainly reflected in the abrupt factors in the international market (for example? Sars? ) or political factors, as well as the impact of major natural disasters.
Countermeasures:
Focus on cultivating the domestic market: after several years of efforts, cooked products such as ostrich meat sauce, ostrich liver sauce, wings, hearts and necks have been developed, and ostrich banquets and various banquet gift boxes will be launched in cooperation with insurance companies. In addition, in recent years, the sales of ostrich meat in major hotels in the south have also increased substantially, and we strive for 1? 2 years to achieve production and sales capacity.
Analysis: Project risks mainly lie in ① sudden changes of international market and political factors; ②
The impact of major natural disasters, the first risk, because the international market is facing the vast market of more than 20 countries, the number of base farming is very small relative to the export volume, only one in ten thousand risk possibility. If it happens, the product will be digested in the domestic market, but the profit is low or there is a slight risk.
Fourth, the exit mechanism.
1. Withdraw by loan: get back the principal and interest after the contract expires.
2. Withdrawal in the form of cooperation: since there is no investment in fixed assets, the withdrawal shall terminate the contract in the current year's settlement period (such as the end of the year) and recover the due investment and profits.
3. Exit of investment form:
The company agrees that new shareholders can transfer their shares after 1 year, and the company should give priority to repurchase their shares. In addition, the company intends to apply for listing within two years, and shareholders can withdraw in the form of equity transfer at an appropriate time in this process.
Chapter five, financial forecast.
First, the cost accounting is 1? 100
1, feed (from the third month of the bird)
Month and day concentration/
Daily, kg of total grass family/
Total days and kilograms
3-4600.530 1.590
5-660 1603 180
7- 12 180 1.252254720
Total 3003 15990
① Concentrated feed is mainly corn, chaff and grass powder, calculated according to RMB per kilogram 1.6 yuan:
0.6 yuan 65438+? 3 15kg =504 yuan/piece
② Using immature corn stems and leaves as forage, planting special feed sweet sorghum, etc. Harvest twice a year, and 65,438+00,000 kilograms per mu (for storage) can feed 65,438+00 commercial birds.
The cost of purchasing forage from farmers per mu every year:
800 yuan? 300 yuan =500? 10 piece =50 yuan/piece.
2, all kinds of infrastructure amortization depreciation expenses (water, electricity, venues, fences, equipment, etc. ) 30 yuan every year.
3. Feed additive: 4 1 yuan/head.
4. Others
The mortality rate is 3% per 9 yuan (before March, before insurance).
Epidemic prevention, disinfection and unforeseen expenses per 30 yuan.
5. The insurance premium is RMB 100 each. The state subsidizes every 20 yuan in 80 yuan.
6. Management fee and salary 100 yuan each.
7. Buy birds, each 350 yuan.
Feeding cost: (per animal)
504 yuan +50 yuan +30 yuan +4 1 yuan +9 yuan +30 yuan +20 yuan +350 yuan = 1034 yuan.
Operating cost: 1034 yuan? 100 = 103400 RMB.
Second, financial analysis.
65438 yuan +0.850 yuan per animal, after deducting 65438 yuan +0.000 yuan per animal, the actual price per animal is 65438 yuan +0.650 yuan? Salary expense is 100 yuan = 1550 yuan.
The annual sales revenue is: 1650 yuan? 100 pieces = 165000 yuan.
The annual operating cost is 103400 yuan.
The annual profit is 610.06 million yuan.
Return on investment: 54.3%
Third, the basis of profit forecast
This profit forecast is based on the actual situation after deducting the fees payable from the purchase price of Zhongken Company.
4. Basic assumption of profit forecast: within profit expectation.
1. There are no major changes in the existing laws, regulations and policies of China that the company follows;
2. The socio-economic environment of the company's main business place has not changed significantly;
3. There are no major changes in the tax system and related preferential tax policies currently implemented by the company;
4. Planned business projects and long-term acquisition contracts can be carried out smoothly;
5. The operating expenses and production costs are relatively stable, and the annual increase or decrease ratio is within 65,438+00%;
6. Various conditions to ensure the smooth operation of the project without major risks;
Verb (abbreviation for verb) describes the main forecast preparation.
According to the sales of China Agricultural Reclamation Company and domestic units in the past three years, China Agricultural Reclamation Company supplies the country.
The price of ostrich meat in international and domestic markets ranges from $0/0 to $0/2 per kilogram, and the price of bulk supply of domestic three-star hotels by other units is also around RMB per kilogram in 80 yuan. As long as high-quality ostrich meat products without drug residues are provided, the international market has been in short supply; There will be no big price fluctuation in domestic and foreign markets in 3-5 years. We have negotiated export cooperation with many institutions and formed strategic cooperation.
The breeding base project has many advantages, such as low risk, high rate of return, stable operation, long-term development and remarkable economic benefits. More importantly, it can promote its rapid development and produce huge social benefits (such as helping laid-off workers to re-employment and a large number of farmers in poverty-stricken areas to get rid of poverty and become rich). The company accurately grasps the best development opportunity of the ostrich industry, and formulates a feasible strategic development plan, which will quickly surpass many domestic competitors and occupy the leading position of the ostrich industry in China, laying the foundation for the future development into a modern ostrich industry group.
In addition, our company will build a 40-mu orchard in the future, which can directly supply game chicken and eggs for direct export and internal sales of restaurants. The value is very considerable. While exploring the market and paying attention to the market value, the company cooperates with friends from all sides.
The strategic thinking of our company should broaden our vision of the market. We should make good use of existing resources, master the policies of the Economic Party, unite comrades to cooperate closely, and promote the economy in difficult areas as soon as possible. Whether it is our enterprise or our partners, whether it is central or local. We all serve the party's economy. Correct it in time. Serve our local economy. We don't miss any opportunity, as long as it is beneficial to the people, we all think seriously and do it seriously. At the same time, we should protect our own costs and reach an agreement through consultation. If we can't reach an agreement, as an enterprise legal person, I must first protect the interests of investors. Ensure the normal operation of the enterprise and then find a good solution through negotiation. Reach an agreement. Our series of wild boar products are going to the market, abroad and all over the world. Create a new era of special aquaculture in China. We will carry out chain development. We continue to complete the task of resettling the difficult groups of veterans, although we are an enterprise. But we can't do without society and government support, so that our costs and risks can be minimized or even equal to zero. At the same time, let more investors see the ability to solve risks, and rest assured that investment will accelerate the development of the company. In principle, we should make rational use of the original aquaculture factory and turn it into an independent factory to operate independently to promote its development. If they have two advantages, 1 will reduce investment, achieve the company's goals and enhance our strength. 2. Driving them to get rich and encouraging more people to join us will not only help them develop steadily. At the same time, strengthen the company's strength and make effective use of existing favorable resources. It also laid a good foundation for us to set up Beijing ostrich entrepreneurship breeding group, forming the government to benefit the people and the company to benefit. Finally, create a multi-functional entertainment and leisure cultural industry cultivation group. Meet the requirements of all guests. Provide a better entrepreneurial environment for everyone. Make the company itself, employees themselves, society itself and government itself develop in an all-round way.
I recommend it carefully.