According to Zheng Yulong, a national first-class nutritionist, "the launch of six walnut 2430 is the result of close contact and close cooperation between Industry-University-Research, a big health industry." The product adopts the "five-fold refining and grinding process", and through the cell wall-breaking technology, a large number of nutrients are released and fully refined, nourishing the brain and being easy to absorb.
Ma, a professor at the College of Food and Health, Beijing Technology and Business University, said that "combining hard and soft" is the only way to make China walnut industry bigger and stronger. "Soft and hard" refers to providing software support and hardware support for the development of walnut industry.
Camuning is a product containing GABA to relieve anxiety. The insiders believe that drinks with certain functions, such as GABA, have been popular in Japan for many years. Yangyuan drinks hope to achieve diversification through new products and brands, and functional drinks are the development trend of the industry. The competition in subdivided fields will be the competition of enterprise's core strength.
Kamunen defines the crowd as white-collar workers and students in first-and second-tier cities. These two groups are under great pressure in daily life, work and study, and may have anxiety. Kamuning is based on walnut milk, and it is added with γ -aminobutyric acid (GABA) which can relax nerves and relieve anxiety.
L- theanine, which can improve the learning and memory function, and zinc and phospholipids, which have brain-strengthening effects, can effectively regulate anxiety and insomnia. The person in charge also said that Kamuning is only a beverage, and this product is not a health care product.
Zhao Huibo, senior R&D engineer of Yangyuan Beverage, said that with the help of China Walnut Industry Research Institute, Yangyuan Beverage will continue to climb in R&D, improve the internal quality of products and the taste enjoyment of consumers, and create a more perfect product camp.
Development strategy of Yangyuan beverage;
In the face of the changes in the beverage market in recent years, Yangyuan's mature marketing system and brand system can indeed remain stable, but in the face of new opportunities and challenges, Yangyuan actively seeks to upgrade and transform, and comprehensively upgrade its marketing and brand.
At the marketing level, Yangyuan Beverage has expanded its channels and operated in a flat way on the basis of a huge traditional channel distribution network. According to different urban levels and market consumption characteristics, traditional channels continuously enhance the channel penetration ability of products in the market through sinking and deep expansion.