How to make Chinese medicine popular science deeply rooted in people's hearts?

How to popularize Chinese medicine? Professor Ma Youdu, an expert in traditional Chinese medicine, has devoted himself to the popularization of traditional Chinese medicine for 30 years. His understanding is to do the "Ten Essentials" well: First, he should have good understanding and be full of feelings; Second, we must carry forward and refine the essence; Third, we should pay attention to practicality and teaching methods; Fourth, be simple and easy to understand; Fifth, we should attach importance to literary talent and stimulate interest; Sixth, it must be illustrated and vivid; Seventh, to show a typical and true story; Eighth, we should distinguish objects and have various forms; Nine, we must learn from the West and use it for China; Ten should be short and pithy, revised and improved. The core of these ten essentials is to take the road of popularizing Chinese medicine, improve the understanding of popularizing Chinese medicine and improve the ability to popularize Chinese medicine. Traditional Chinese medicine science popularization has a long way to go. Its historical mission is not only to popularize scientific knowledge, advocate scientific methods and spread scientific ideas, but also to get rid of feudal superstitions and carry forward scientific spirit. Especially in a country born out of feudal society like ours, it is particularly important to get rid of superstitions and expose the fraudulent tricks of quacks and the misleading of fake "health experts", otherwise it will be a retrogression of history and people's health will be damaged. Secondly, with the progress of society and the development of economy, people's expectations for health are getting higher and higher, and their awareness of self-care is getting stronger and stronger. They urgently need the way of TCM health preservation and the method of "preventing diseases"; Third, the scientific and technological achievements of traditional Chinese medicine should be transformed into productive forces, go to the market, go abroad and be used by the masses, and must rely on the popularization of traditional Chinese medicine as an intermediary-all these show the importance of the popularization of traditional Chinese medicine. Therefore, Deng Tietao, a master of traditional Chinese medicine, spoke his mind-"Traditional Chinese medicine calls for popular science". To do a good job in popularizing traditional Chinese medicine, we must first solve a conceptual problem, that is, put scientific research and popularization in the same position. Only in this way can science with two wings take off. For a long time, from top to bottom, there is a general prejudice that attaches importance to scientific research and ignores popular science. Not only some people think that scientific research is the "big internal medicine" of the older generation, but also popular science is the "pediatrics" of the younger generation. They even think that only those who can't get ahead in scientific research can do popular science. What's more, doing popular science is a big misunderstanding. For example, in "A Brief Introduction", Ma Youdu pointed out: "A truly mature scientist should have two high-level works, one is a high-level academic work, and the other is a high-level popular science work." Many foreign graduate students have to hand in two scientific articles, one is an academic paper and the other is a popular science article, so as to assess their ability to popularize their major. Therefore, people who really understand science writers are called "special forces" in the scientific and technological team. They can do everything and are good at fighting tough battles. From the perspective of "disease prevention", it should be a well-deserved "work". Then, how to improve the ability of Chinese medicine popularization after solving the problem of Chinese medicine popularization. Ma Youdu made a very incisive exposition in his later Nine Essentials, mainly including the following aspects: First, the popularization of Chinese medicine should highlight its practicality. For example, Ma Youdu said: "The so-called' truth' is to meet the actual situation of the audience and meet the actual needs of the audience; The so-called' use' means that the knowledge and methods you impart should be suitable for application, and the audience can use them after learning. In other words, the readers read your articles, the audience listened to your lectures, and the audience watched your TV programs. They not only learned the knowledge of Chinese medicine that they actually needed, but also used it to achieve tangible results. " With the acceleration of the pace of life and the enhancement of self-care awareness, the masses are not only more practical, but also more affordable. They are not demanding, as long as they are useful to me. Therefore, it requires that when popularizing the knowledge of traditional Chinese medicine, it must conform to the reality and needs of mass health care, which is closely related to the daily life and disease prevention of the masses. We will provide whatever they need, and we must pay attention to practicality. The second is to emphasize popularity. Popularization is an important method of Chinese medicine popular science creation, and only popularization can be popularized. This is because the object of TCM popular science works is not academic papers, but ordinary people and laymen, so it is necessary to get out of the study of experts so that everyone can understand, learn and use them. In this regard, Ma Youdu believes that there are two taboos in the creation of popular science in traditional Chinese medicine: one is to avoid copying textbooks, and the other is to avoid moving papers. To express the profound knowledge of traditional Chinese medicine in a popular way, it must be popular and understandable by laymen, which is often said to be simple. In terms of content, we should adapt to readers' needs and understanding ability, avoid preaching with too many scientific terms, and use common sense and metaphors in people's daily life to explain the truth. Structurally, the reasoning should be clear, the priorities should be clear, conform to the readers' thinking rules, and cannot be mystified. In terms of language, we should be concise, vivid and lively, be good at explaining abstract truth with concrete things in people's lives, and cite real examples around people, so that readers can feel the same, understand and be most interested. In addition, the popularization of Chinese medicine also requires different objects, diverse forms, illustrations and vivid images. The third is to pay attention to artistry. Popular science works are not only surnamed "Ke", but also surnamed "Wen". As the dissemination of TCM popular science knowledge, it should be easy to understand, elegant and popular, readable and interesting, so as to attract readers, produce great artistic appeal, and make them never tire of reading, so as to achieve the best popularization effect. This requires the author not only to have a solid professional foundation, but also to have a high literary literacy. In order to improve the interest, we should be good at using metaphors when writing popular Chinese medicine articles, and we can also use fables, allusions, idioms and proverbs to explain medical principles, which is thought-provoking and can add strange luster to the works. The fourth is to pay attention to skills. Chinese medicine is rooted in the traditional culture of China. Science popularization of traditional Chinese medicine should be good at excavating the treasure house and extracting the essence from traditional culture. Let the past serve the present and let the west serve China. On the basis of inheritance and development, China and the West can learn from each other. Writing articles on popular Chinese medicine should be short and pithy. Long articles are difficult to use in newspapers and magazines, and readers don't like them. Newspapers often use short articles, and readers also like to read them, especially the thousand-character articles belonging to "dried tofu", which the public especially likes. Ma Youdu wrote thousands of words and put forward the main points of "three meticulousness". First, we must be careful about the title, as the saying goes: "read the title when you buy a book, and read the title when you read a newspaper." The tempering of the title can account for 50% of the effect of the article, especially the wonderful title, which can quickly catch the reader, arouse strong interest and make people feel that they can read quickly. Second, we should write carefully, which is the focus of Chinese medicine popular science creation. He said: "In ancient literary theory, there is a saying that' the crested pig belly and the leopard tail' is worth learning from. It means that the beginning of the article should be small and handsome, like a phoenix head; The middle section should be full and plump, like a pig's belly; The ending should be loud and powerful, like a leopard's tail. Third, we must seriously revise it. After the first draft is completed, the most critical step is to modify it. Read it to friends and relatives first, and then send it to experts for review. You should read, modify, add or delete it over and over again. As Ma You said: "In a word: the article has been written and the good article has been changed. "