Corporate culture is actually a comprehensive reflection of the collective mentality of enterprises and represents the core component of corporate culture. An enterprise is a collective composed of individuals, including bosses and employees. Collective mentality is a collection of individual mentality, which is not only composed of everyone's mentality, but also not simply added up.
First, there are many factors that affect a person's mentality, which are mainly determined by personal qualities.
Personal qualities include physical quality, psychological quality and ideological quality. External factors also have a great influence on mentality, but they all play a role through their own qualities. In the same situation, some people are positive and optimistic, while others are pessimistic and disappointed. This is the difference in quality. Different qualities produce different mentality. The collective mentality is also determined by the collective comprehensive quality, and some of them may play a key role. For example, the boss himself, mass leaders, powerful figures, core teams and so on. To completely transform the collective mentality of an enterprise, we must seize these key figures, transform their individual mentality, and then transform the collective mentality.
Second, it is not easy to completely change the collective mentality.
It is obviously naive and ridiculous to change the collective mentality just by writing a corporate culture handbook, refining a few ideas and values, posting a few slogans, and engaging in a few publicity and training activities. This is the fundamental reason why the construction of corporate culture is so difficult so far. The construction of corporate culture, from image to words and deeds, to mechanism and mentality, is a process from shallow to deep, from easy to difficult, from outside to inside, from extravagance to thrift, from virtual to reality, from virtual to reality, from seeing to using. In the past, corporate culture construction was mostly opportunistic, with 90% invested in 10% superficial efforts, and few initiatives really touched the soul. As long as the inner soul is not impacted, it is difficult to change the collective mentality of enterprises.
Third, the collective mentality, like soil, is the foundation of cultivating the big tree of corporate culture.
The construction of enterprise culture must be inseparable from the soil of comprehensive management. Otherwise, the so-called ideas, beliefs and values will not be deeply rooted in the hearts of the people. Essentially barren collective mentality, thorns and poisonous weeds often appear. Only when the soil is fertile and the water is beautiful can big trees and flowers grow. Idea is just a seed. Without high-quality fertile soil, it is difficult to take root and sprout. In particular, this kind of seed is not spontaneously produced, but transplanted from abroad. Many enterprises copy, copy mechanically, draw a tiger according to the cat, follow the script, draw a gourd ladle, cut paper according to the pattern, and bring other people's corporate culture to socialism. The result can only be a big joke. Not to mention the wishful thinking and narcissism of the boss, or the ideas and values created by several scholars behind closed doors. This is because of the lack of suitable soil, so it is difficult to shape excellent corporate culture.
Four, so far, it is rare to see experts and masters have seriously discussed and studied this issue.
The relationship between corporate culture and collective mentality is so close that it has been deliberately ignored by experts and masters. Mentality is soil, ideas are seeds, and culture is a big tree. Reforming the collective mentality is an arduous and long process, which is certainly not as fast as the classical corporate culture construction routine. Diagnosis, refining, writing, publicity, landing, leaving, ranging from a few days to several months. Do it quickly, make money quickly, get instant results, and get familiar with it quickly. No one has the patience and time, and is willing to accompany the enterprise to slowly improve its quality and change its mentality. Therefore, if enterprises want to truly shape excellent corporate culture, they mainly rely on their own efforts.
5. At present, the collective mentality of most China enterprises is in an unhealthy and sub-healthy state.
I can deeply feel this from some so-called corporate culture people I have contacted. People who engage in corporate culture are still like this, and other employees without culture can imagine. For a long time, the lack of excellent China traditional culture education is the fundamental reason for the low personal quality, especially the psychological quality and ideological quality. Faced with the impact of western bad thoughts and ethos, most China people can't grasp their own mentality. As a collective enterprise of China society, it is not immune.
Six, to completely transform the collective mentality of enterprises, or from the perspective of interest demands, especially on behalf of the collective interests of employees.
It is short-lived and unreliable to talk about corporate culture without interests, relying only on ideological education and emotional contact. Therefore, corporate culture can not only avoid the issue of interests, but first analyze the interests and representative figures, establish the knowledge of collective interests to the maximum extent, and guide and educate on this basis, in order to achieve good results. Deliberately avoid the problem of immediate interests and brag about what ideas and visions. If you are not confused and numb, then the boss has ulterior motives. From the perspective of system and mechanism, realizing real enterprise democracy is the most effective way to solve the problems of common interests and collective mentality. At that time, the Red Army set out from the vital interests of having a full meal, and then proposed to fight local tyrants to divide the fields, realize liberation and live a happy life. This united the poor peasants and led them to the road of * * *. If it weren't for this, I would have talked about capitalism from the beginning, and I'm afraid it's too lofty. There won't be so many people joining the army to engage in revolution. A good collective mentality must be based on the understanding of interests. Excellent corporate culture must be based on a good collective mentality.
Seven, with interest in knowledge, but also to strengthen quality education, especially the education of Chinese excellent traditional culture.
Facts have proved that all enterprises that attach importance to quality education can achieve good results. On the other hand, without paying attention to quality education, it is difficult for corporate culture construction to take root. From the most basic disciple rules, to the four disciples, Cai Gentan, etc., to the classics of Confucianism, Buddhism and Taoism, as well as the Marxist philosophy system, all are the objects that enterprises should learn. Imagine, a person who lacks the concept of benevolence and morality, a person who lacks vision and confidence in the future of human society, how can the so-called lofty ideals and grand visions be understood and accepted?
Eight, as the key figures of corporate culture, business owners and corporate culture people should improve their own quality and shape a good mentality.
Only by having a healthy individual mentality can we influence and establish a healthy collective mentality. The construction of enterprise culture is not so much a matter of method as a matter of mentality. Mastering the method can only solve the problem of 10%, and grasping the mentality can solve 90% of the problems. Many times the problem of mentality is not solved, and the problem of method cannot be fundamentally solved. Simply mastering methods often can't solve problems. Only by grasping the mentality first can we find an effective way. It can be said that enterprise management is the management of people's thoughts, and the state of the enterprise is equal to the mentality of employees. Only by grasping the mentality can we master the methods, and the management of enterprises must first manage their own mentality. How can an unhealthy boss and corporate culture person shape a good collective mentality and excellent corporate culture? Therefore, the construction of corporate culture is inseparable from the cultivation of bosses and employees. The so-called spiritual cultivation is to cultivate a healthy and good mentality. This basic lesson is unavoidable in the construction of corporate culture. It is undoubtedly lazy and deceptive to avoid the collective mentality and engage in corporate culture.
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