In today's society, more and more places need to use business plans, which enables entrepreneurs to communicate well with organizations and personnel outside the enterprise and is an important tool for enterprise publicity. Presumably many people are worried about how to make a business plan. The following is a chicken farm business plan compiled by me for your reference, hoping to help friends in need.
Chicken Farm Business Plan 1 I. Project Introduction
Project Name: Ecological Chicken Raising in Woodland
Scope: Native chicken and eggs. Native chicken and eggs.
Project leader:
Project investment: 654.38 million yuan.
Location: Woodland in Guxia Mountain
Second, the market analysis
1, market demand analysis
With the progress of society and the improvement of people's living standards, people's living standards are constantly changing, especially in terms of eating, and they generally pursue pollution-free and local game. Eco-chicken farm caters to people's requirements for the word "soil", selects high-quality chickens, keeps them in beautiful and pollution-free nature, and eats natural cordyceps, grasshoppers, earthworms and so on. In woodland, and supplemented with corn, rice and sweet potatoes. Therefore, its chicken body is compact, its feathers are bright, its eyes are big, its skin is thin and thin, its muscles are plump and compact, its fat deposition is moderate, its ketone body is beautiful, its amino acid content is high, its quality is tender and delicious, its flavor is unique, and it is deeply loved by consumers. At the same time, because native chicken and eggs are rich in nutrition, they are tonics for children's development and recovery after senile diseases, and have characteristics that trap chickens do not have. Therefore, this product is in short supply in the market and has a good development prospect.
2. Market competition and benefit analysis
Economic benefit analysis: Raising chickens1.2000 a year requires production costs of 70000 yuan, such as chicken seedlings, feed and epidemic prevention fees, and the income of producing chickens and eggs1.4000 yuan, excluding costs, with a profit of 70000 yuan. Therefore, it has good economic benefits.
Analysis of social benefits: the pollution-free food in woodland is what people want to eat in today's society. Raising native chickens in woodland caters to the needs of society, meets people's needs and plays a positive role in strengthening the physique of the whole society. At the same time, raising native chickens in orchards is conducive to improving soil fertility and preventing insects. Therefore, large-scale breeding of native chickens has certain social benefits.
Ecological benefit analysis: Raising native chickens in woodland is beneficial to fertile woodland, eating pests and protecting ecological environment.
3. Mutual benefit between agriculture and environment
Raising native chickens in woodland can not only save feed, but also achieve pollution-free taste and rich nutritional value. According to the survey, a chicken can excrete 4.09 kilograms of feces in one to two months. Chicken manure is a high-quality organic fertilizer, which contains many elements such as nitrogen, phosphorus and potassium. After chicken manure is fermented, the fertilized crops can be directly absorbed, which promotes the decomposition of fertilizers and nutrients, so that the roots of crops can absorb nutrients as soon as possible.
Third, the project plan
1, short-term plan
Within one year, the chicken farm will be transformed into a chicken enterprise. Raise 65,438+0,000 high-quality chickens every month, realize monthly batch sales by rolling development, and develop into a distinctive green food brand in the existing sales channels.
2. Long-term plan
Within three years, establish a diversified and comprehensive development model for domestic chickens, woodlands and other poultry. Breeding enterprises will use barren hills and woodlands and soil chicken manure to develop and green trees. In addition, the company will also carry out deep processing of native chicken products, such as quick-frozen native chicken and native chicken. , increase the added value of products, improve economic benefits, and finally become a three-dimensional ecological and diversified comprehensive breeding enterprise.
Fourth, the cost budget
1, salary budget
There are 2 keepers, technicians 1, and the monthly salary is 1000 yuan.
2. Investment budget
Note: The investment budget is calculated on a one-year basis.
(1) Site construction fee: 5,000 yuan.
(2) Duty room and feed room: 6,000 yuan.
(3) Transport vehicle 1 vehicle: 20,000 yuan.
(4) Feed chickens 1 1,000 yuan per month: 3,000 yuan for chicks, 0,000 yuan for corn and bran 1 1,000 yuan for utilities.
(5) Miscellaneous expenses such as net, material tank and oil cost are 3,000 yuan.
According to the above, the investment demand for one year is 10 10000. Because chickens are raised in several batches a year, the initial investment does not need 65,438+00.10,000. According to the consumption of chickens, vaccines, medicines and feed, the first batch of chickens needs 3 1 000 yuan, with an initial investment of about 50,000 yuan, a total investment of 35,500 yuan for chicken farms and 20,000 working capital. (Note: The fees in the market analysis do not include the fees for agricultural vehicles, and the fees for fixed places are equivalent. )
3. Operating cost budget
Raising 12000 chickens a year, the total cost is 10 10000 yuan.
Verb (abbreviation of verb) risk prediction
1, operational risk
(1) Whether the geographical location of the business premises is reasonable;
(2) the invasion of snakes, rats and other pests;
(3) Whether the chicks survive in large numbers;
(4) Whether the prevention and treatment of diseases are in place;
(5) Whether the market is smooth;
(6) Whether the prices of feed and other items are low, and whether the actual investment exceeds the budget;
(7) Whether the management system is perfect.
2. Management measures
(1) When choosing a business place, we should conduct on-the-spot investigation, make more choices, propose more plans, ask experts to evaluate and choose the best plan.
(2) The chicken coop is set reasonably, and the site is used to prevent snakes and rats.
(3) Adopt high-quality chickens, improve the brooding skills of staff, and establish a scientific and high-quality brooding room.
(4) Hire professional native chicken disease prevention and control technicians to put the disease prevention and control work in an important position.
(6) hoard feed, compare with multiple companies, purchase reasonably, make economic accounting for each investment, and be lenient or complementary in budget.
(7) Adopt advanced management system and the mode of combining cooperatives, farmers and employees.
Marketing of intransitive verbs
1, marketing strategy
Combine large households and retail investors, set up professional cooperatives, increase commodity output, gradually expand the market, and finally build brands.
2. Marketing methods
(1) acquaintance recommendation: acquaintance introduction.
(2) Public relations marketing: use the relationship of chicken dealers to promote the marketing of chicken dealers.
(3) Publicity and promotion: go to various towns and villages for publicity and promotion, especially the publicity of the main comprehensive markets in the city.
(4) Hotel promotion: go to hotels, restaurants, farmhouses and other places to promote.
(5) Personnel sales promotion: direct sales promotion.
(6) Street setting: Set up sales points in major comprehensive markets for direct sales.
3. Business plan
(1) Develop the breeding forest land into two parts, and form a rotational grazing mode.
(2) Contact manufacturers and big buyers to stabilize sales.
(3) Set up chicken cooperatives to realize large-scale operation.
(4) Set up street sales points to improve economic benefits and popularity.
(5) Contact hotels, restaurants, etc. Establish a regular buyer.
(6) After the short-term plan is completed, implement the long-term plan and finally establish a diversified comprehensive aquaculture enterprise.
Chicken Farm Business Plan 2 I. General situation of the enterprise
Main business scope: the main business of our park is natural agriculture, mainly aquaculture.
In 20xx, we rented 15 mu of land in Beichen District at the price of 125 yuan/mu, and started to raise laying hens in free range. After three years of practice and the help of teachers, it can basically maintain stable development. Moreover, the products have won a lot of praise in the sales process, and the demand for eggs is in short supply. In this regard, I think that only by expanding business can we promote products and benefit more people physically and mentally.
Enterprise Type: Retail
Second, an overview of entrepreneurs
I used to work in catering, photocopying and printing, but the market felt that its ability had not been brought into play, so I accidentally came into contact with agriculture and animal husbandry and decided to engage in it.
/kloc-graduated from high school in 0/984, studied catering in tourism school, got the intermediate level in Hebei Zhongke Computer School, and got the third-class certificate in cooking skills and pastry in cooking school, Nankai District. In 2000, I consolidated my catering skills and practiced my spoken English abroad.
Third, the market evaluation
Target customer description
The purpose of our development is to let more people eat high-quality eggs and more green food. Because people have realized the harm of pesticides to human body, how many commodities are there in the market to reassure people? How many products can keep their original colors? Hardly. These goods have lost their original colors more or less. With the improvement of people's living standards, people will rely more on green food, so this product has customers. First sell it in two districts of Tianjin, because the price is not too high and the taste is delicious, so use the reputation of customers to promote it for us.
The estimated market share of this enterprise.
Our garden products are only for Heping District and Hebei District, and people have a high degree of acceptance of this product. The market share is around 20%. If our company expands its distribution scope to six districts, I believe our market share will be greatly improved.
At present, people are very concerned about their health, have realized the harm of pesticides to the human body, and have formed a green consciousness, so they have considerable recognition of our products. It is expected that we will set up distribution agencies throughout Tianjin to expand sales and promote products at the same time.
Main advantages of competitors:
Caged feed eggs have high yield, convenient management, low mortality rate of laying hens and clean skin, attracting customers' attention.
Major trends of competitors:
The quality of eggs is poor, the cost is high, and the eggs that eat concentrated feed taste bad. Compared with its main competitors, this enterprise has the advantages of low cost, high egg quality, high nutritional value, active laying hens and soil washing bath. Compared with its main competitors, the disadvantages of this enterprise are: low yield of free-range laying hens, soil on the egg skin, customer worry and difficult management.
Fourth, the marketing plan
1, product
Because all the chickens bought in our garden are eliminated chickens, I have been vaccinated many times since I was a child, and there will be no large-scale death.
Features: low cost, good egg quality, thick egg white, straight yolk and delicious taste.
2. Price
The cost price is slightly higher than or equal to other competitors.
Step 3: Location
Venue: Heping District, Hebei District
Reason for site selection: People in Heping District have high knowledge of goods, and the market in Hebei District has good liquidity, so many people think that the goods are genuine.
Sales method: direct supply to final consumers. The reasons for choosing this sales method are: the quality of free-range eggs is good and the technology is excellent; Because of the low output, we can only choose the market retail mode.
4. Promotion:
Personnel promotion and advertising
Verb (abbreviation of verb) enterprise organizational structure
Nature of the park: sole proprietorship enterprise
Enterprise name: Haosheng Natural Agriculture Park
Staff composition: 2 managers, employees 1 person, consultants 1 person. We want to recruit some people.
Intransitive verb fixed assets
tool set
Name, quantity and unit price
Cold storage 1 12000 yuan blender 1600 pulverizer 1800
Transportation Songhua river 1 ST branch
Office furniture and equipment all-in-one machine
Chicken Farm Business Plan Chapter III-1, Summary
Raising chickens is a traditional aquaculture industry with less investment, small scale and quick results by the broad masses of people in urban and rural areas in China. Investing in chickens is a long-term industry. As long as you know some skills and work hard, everyone can get rich. According to its economic use, chicken breeds can be divided into four types: laying hens, broilers, chickens for both egg and meat, and medicinal or ornamental chickens. Generally speaking, traditional chicken raising is mainly self-propagating and self-supporting. However, in recent years, due to the fact that autotrophic farming can no longer meet the needs of society, the number of chicken farmers has been increasing, and the number of chicken farmers has increased greatly. Relying on science and technology to improve chicken raising technology has become a top priority for ordinary farmers.
Second, the company description
1. Company Name: Nutrition Chicken
2. Company tenet: Really green, healthy and nutritious chickens.
3. Company service: a chicken, a gift, a bowl of chicken soup and a healthy one.
4. Company form: self-employed.
5. Company operation mode: featured production, sales and operation.
Third, the company's business strategy
1) industry status
I visited and investigated some laying hens breeding factories and sales markets in Hubei Province. At present, although the scale of laying hen breeding industry in Hubei Province is relatively large, overall, there is still a lot of room for development. In particular, the laying hen breeding industry has been greatly affected by bird flu in the past few years, which has seriously dampened the enthusiasm of farmers. The high risk of aquaculture makes the recent development of aquaculture more space. In addition, the market demand for healthy and green laying hens is growing rapidly. The price of laying hens is also high. These status quo can't meet the growing demand of laying hens. Now the bird flu has been effectively controlled. As long as the breeding is scientific, strict prevention, large-scale and mechanized, the laying hen breeding industry is still a good way to start a business.
2) Market analysis
At present, through the investigation of some vegetable markets in Hubei, people's life is no longer full, but to eat well and healthily. "Green" healthy laying hens are an indispensable dish in the meat menu of ordinary people. Eggs are popular because of their high nutrition and low price, and the rich fragrance and high nutrition of laying hens make them have unique value. These are loved by ordinary people in daily life. However, the supply of laying hens on the market is not too large, and some of them are in short supply, which leads to the high price of laying hens. With the effective control of avian influenza, there is still a lot of room for the supply of laying hens to meet the requirements of the people, but the demand for laying hens has reached a new height. It is a common requirement for people to eat "green" laying hens at a lower price.
3) Business model
Brood in the brooding room for about 30 days, and then transfer to the greenhouse for breeding. The adopt production mode is:
First, choose improved varieties.
Second, scientific feeding.
Third, strict epidemic prevention.
Fourth, timely sales.
Sales management mode, first, you can get in touch with chicken vendors near the food market, establish good business relations and wholesale chickens to them.
Second, chickens can be sold to hotels, hotels and restaurants in the city center. Sign a contract with them and maintain a good cooperative relationship.
Third, you can post advertisements to let people around you know that chickens are sold here.
Fourth, profit analysis
1) unit cost of the first stage
It takes 20 weeks (140 days) from the brooding period to the rearing period, and the 2.5 yuan/feather of laying chicks needs 26. 18 yuan (according to the standard that chicks eat 0.1kg every day, feeding 140 days, feed price/kloc-).
Therefore, the growth of a laying hen needs 29.6438+05438+0 yuan.
2) Cost per chicken in the second stage
From laying period to laying hens (2 1 week to 72 weeks), that is, 364 days, is a period for laying hens. Feed cost is 6 1. 15 yuan (feed price is 1.2 yuan/kg according to the standard that laying hens eat 0. 14 kg per day), epidemic prevention fee and water and electricity fee.
Therefore, the total cost of a laying hen for 72 weeks is 96.78 yuan.
3) Total income of laying hens
A chicken can lay 32 kilograms of eggs in a cycle. At present, the wholesale price of eggs in the market is 4.2 yuan/kg (egg income 134.4 yuan), and the wholesale price of eliminated chickens in the market is 9 yuan/kg, and the weight of eliminated chickens is 3.5kg (eliminated chicken income is 3 1.5 yuan). Therefore, the income of a laying hen in one cycle is 165.9 yuan.
4) Total profit of laying hens.
The income of a laying hen in one cycle is 165.9 yuan. The total profit of a period is 69. 12 yuan.
Analysis of verb (Verb's abbreviation) Competition
After my investigation, I found that there is a chicken factory, five medium-sized chicken farmers and a chicken farm near chibi city, with about 15000 chickens. Five factories produce 75,000 laying hens every year. Chibi city has a population of 700,000, and it is estimated that each person will consume 0.4 chickens every day. Chibi always needs 280,000 chickens a year, so the market is far from saturated.
These five markets all adopt the business model of production and sales, while the social market is developing, the technology is progressing and the market is dynamic. Business owners with a low level of education can take some measures to win the chibi city market:
First of all, the way of buying more and discounting more attracted buyers from wholesalers, hotels and guesthouses nearby.
Second, introduce new chicken breeds, that is, chicken breeds with short growth cycle and rich nutrition.
Third, diversified development. In a certain period, our company can introduce pheasants and wild boars to further expand the market. Finally, when the other five companies go bankrupt, we will buy them all and spread them all over the country.
Financial analysis of intransitive verbs
It is planned to raise chickens 1500. Loan 50 thousand. The first stage (that is, the first 20 weeks) is 43,600 yuan, and the greenhouse is 5,000 yuan. Liquidity 1400 yuan. * * * 50,000 yuan.
At the beginning of the second stage, chickens began to lay eggs, and other expenses at this time were paid with the proceeds of eggs, and net profit was gradually obtained until the end of the second stage (that is, the end of a cycle), and the net profit was 6,543,803,700 yuan.
Repay the loan of 50,000 yuan, leaving 53,700 yuan. In the next breeding cycle. And gradually expand the scale.
VII. Long-term Planning
Give priority to wholesale, give consideration to retail chicken to develop cooked chicken products, constantly copy characteristic factories, and develop in the form of professional chain. Take chibi city as the starting point and lay a good foundation. Developed to developed cities, such as Shenzhen, Shanghai, Guangzhou and other developed cities, taking this as a base and radiating the whole country. There will be 1 1,000 characteristic factories to build the largest comprehensive aquaculture professional household in China.
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