How to write a soft article of a press release?

With the advent of the Internet era, online marketing is highly sought after, and news soft text marketing is even more regarded as the highlight of online marketing. Actually, it is not easy to write a high-quality press release. In addition to deep knowledge of copywriting planning, we should also have professional knowledge in a field, and more importantly, we should have a sense of marketing promotion. Otherwise, the effect of soft text publicity will be greatly reduced. Here, Ma Xiao marketing consultants know the way of marketing agencies to share with you how to write a good press release. As we all know, the purpose of news marketing is to do soft promotion. If you simply introduce the soft text, it is difficult to achieve the promotion effect. Therefore, you must plan before writing. For example, how many soft articles to write, what is the starting point, what is the theme, what is the purpose to be achieved, what is the approximate time interval, how long the soft articles are, and finally, the choice of media you put in and the audience of the media should be considered. This is the most basic thing to write a press release. Therefore, when Pony knows how to start the news marketing project, every member of the project team, including copywriter, media and planner, will participate in the scheme formulation, and each member will know something about the whole project, which is beneficial to the overall effect. Second, a successful headline, a press release is half the battle. The first thing that online media shows readers is the title, so the quality of the title determines whether readers are interested in your article. So when writing soft articles or press releases, you must carefully consider the title and the audience where your press release platform is located. After targeting the crowd, the more interesting the title, the better, so that more people may click on your article, and the publicity effect will be achieved. Third, a good structure enhances the reader's reading experience. The network information is massive. After reading an article for a minute, it still doesn't make sense, and it may be passed by readers soon. Above, we talked about the importance of news headlines. However, a good headline press release is not necessarily a successful press release, because marketing is a systematic thing, which cannot be solved by one or two soft articles. A good press release should not only have an attractive title, but also have good content. As a headline party, we can't play a negative role. In addition, the format of news is particularly important, that is, the structure of press releases. Good soft texts usually have an introduction. Make an outline of the wonderful content of the soft text. After reading the outline, you will have a general understanding of the content of the press release and be easily attracted by your content. Fourth, we browse the news online, and the content should be grounded. If familiar words often appear in our lives, we don't think they are advertisements, such as what happened yesterday, when this morning, what happened to someone, and so on. It is more like a news and newsletter than an advertisement. For example, "Liu is a tour guide, showing everyone around the distribution center in JD.COM. COM "and so on. This is a good example. Moreover, try to use the first person, "I", "I", "author" and so on in the press release, which is more intimate and true, and readers are more likely to accept your way. Compared with the rigor of traditional news language, the network era needs more vivid and interesting language. Using a fashionable word is grounding gas, which makes readers interesting to read. 5. Gorgeous appearance is also important. If the layout of a news is messy, readers are not in the mood to watch it. Because it is too messy, it is difficult to read, including fonts, font sizes, paragraphs, keywords and so on. Big big, small small, we must pay attention to typesetting. Sixth, we must have heard of using hot spots for event marketing. Using hot spots is an event marketing, which can achieve twice the result with half the effort. When planning news marketing, we must seize the opportunity, what are the hot spots recently and what are the topics that everyone is paying attention to recently. In this way, your news can be combined with hot spots and more easily accepted. For example, during the drought in southwest China, Nongfu Spring sent a soft article saying that Nongfu Spring donated 30 tons of water to the disaster-stricken areas in southwest China, which immediately caused a media sensation, and major media rushed to report it, achieving the effect of creating momentum. Whether the press release is done well depends on a good network plan. A good press release will finally be sent to the media. Without good media relations, all this is empty talk. Pony knows that marketing agency has been in this industry for many years and has maintained good relations with many media reporters and website editors. For example, the company has a press conference, reporters interview, and news needs to be released by press release, which is easy to solve and saves a lot of trouble. Ma Xiao Zhitu Marketing Consultant has been engaged in network marketing for several years. The team is good at helping enterprises to improve brand awareness, package brand products online, create a good word-of-mouth image, accurately expose and transform, optimize seo keyword ranking and other services, and provide one-stop online integrated marketing services. Services include, but are not limited to, news soft text marketing, search engine optimization, Q&A release, live video broadcast of online celebrities, WeChat Weibo size, forum blog release, encyclopedia creation and modification, library experience uploading, press conference hosting and media, newspapers and magazines reporting, etc. It is believed that only a professional team and rich media resources can provide efficient network promotion services for the brand, effectively improve the brand Baidu ranking, improve the brand reputation, and enhance consumers' trust in the brand, thus realizing the transformation of drainage sales. Inscription: Enterprise press release is to promote enterprises, which can be equivalent to soft articles. This article is written by combining the views of Ma Xiao's road cognition consultant and the information consulted on the Internet. If there are similarities, it is purely coincidental.