Time has passed and the work has come to an end. We will continue to write new poems to meet our new work content and goals. It's time to take time out to write a planning book. Do you know how to write a planning book? The following is the plan book of the college freshmen's entrance guide manual I collected for you. Welcome everyone to learn from it, I hope it will help you.
First, the name of the new entry guide manual.
Young people start independent life and work
Second, the purpose of this book.
In order to let freshmen know better and faster about college life, it is necessary to publish a new entrance guide. We publish this handbook for freshmen to introduce the campus culture of our college, so that students can have a general understanding of our campus and help them adapt to college life as soon as possible.
The specific purposes are as follows:
1。 Promote cultural exchanges in schools;
2。 Cultivate college students' practical and innovative spirit and social communication ability in the new period;
3。 Enrich college students' campus cultural life and help students understand campus life as soon as possible after entering school;
4。 Let freshmen adapt to school life as soon as possible and find their own direction;
5。 Let freshmen form a preliminary plan for their study and work and determine their long-term goals.
Third, morphological orientation.
Comprehensive manual column
Fourth, the style orientation.
The brand image of the manual is clear and has its own unique personality.
Practical, friendly and full of youthful vitality.
Verb (abbreviation of verb) target audience positioning
Take xx freshmen as the core audience and pay attention to the freshmen's senior students, including parents and teachers.
Brief introduction of intransitive verbs
Young Eagles Spread their Wings is a comprehensive and informative handbook for freshmen sponsored by Red Eagle News Agency under the guidance of the teacher of the Propaganda Department of the Party Committee of Ningbo Dahongying College. It is advanced, timely, healthy, readable and comprehensive, suitable for and close to college students' life. Efforts to achieve communication between students, between students and teachers, and between students and society have become publicity materials that have great influence on freshmen in Dahongying College. At the same time, "Young Eagles Spread their Wings" aims to lead the cutting-edge fashion, purify the campus environment, promote famous brands, serve the society and schools, and build a bridge of communication and interaction between enterprises and schools.
Seven, briefly describe the characteristics of "young eagle spreading its wings".
1. product positioning: as a magazine focusing on orientation of freshmen, the positioning of this manual is "communication, help, improvement and progress".
2, price positioning: free reading.
3. Content positioning: It is mainly divided into ten sections, such as [latest news], [man of the hour], [taste of life], [question 180], [emotional post], [special planning], [video bar], [life in the E era], [artistic life] and [Oolong campus].
4. Audience analysis: mainly for xx freshmen of Dahongying College, and also for students of brother colleges.
5. Submission method: mainly from Red Eagle News Agency, public email, online and handwritten submission.
6. Date of free reading: at the beginning of school.
7. Circulation: * * About 500 copies.
8. Specification: 32 format, color printing, illustrated (simple).
9. Scope of communication: mainly in our school.
10, editorial board: composed of students who are interested in participating in this work, such as Red Eagle News Agency.
1 1. Steering Committee: some teachers of Red Eagle News Agency.
Eight. Activity planning
1. The outreach team will contact and negotiate with reputable brand merchants to obtain sponsorship and assist in distribution.
2. The planning team contacted the Propaganda Department of the Party Committee of the school and obtained the right of distribution in the hospital. Communicate with the Youth League Committee Students' Union, collect information, and help them publicize and recruit new students.
3. Plan some important cultural activities together with campus magazines of other schools from time to time, and establish the brand reputation of "Young eagles spread their wings".
4. In the name of "Young Eagles Spread their Wings", contribute to celebrities or experts and scholars inside and outside the school to analyze and discuss social hot issues.
Nine. Introduction of manual content
The latest news: introduction to the main activities of our school in the near future
Man of the hour: introduction and interview to a teacher or an excellent student in our school.
Emotional post: what Dahongying's students feel, think and experience, and the information sent by her senior sister.
Life in the e-era: the guide to purchasing digital products such as mobile phones, computers and USB flash drives and Unicom consulting.
Art life: School Art Troupe, Calligraphy Association, Street Dance Association and other relevant departments and organizations have received new news.
"Taste of life": introduce students to life knowledge (basic necessities on campus) and career planning guidance.
"Q 180": Take the homonym of "one trick", disclose the contact information of the Life Department, and answer all aspects of freshmen's questions.
Special planning: the content of large-scale theme activities in the first semester of the college in previous years, and the cooperation experience with sponsors
Audio-visual bar: the latest movies, music works, campus movie broadcasts and radio information are designed to enrich the extracurricular life of students.
"Oolong Campus": Campus funny and humorous sketches, horoscopes and psychological test nets can all be original.
Others: ① Contents (including introduction of editing team)
② Front cover and back cover: special advertisements (such as title page and map background).
Note: Sponsors' advertisements adopt corresponding themes, interspersed with implants; * * * 40 pages long.
Ten, packaging design and promotion (by the publicity team)
Strengthening the self-promotion and promotion of this manual is a very important means, and self-promotion is recommended. Publicity channel: If this manual wants to reflect its personality and characteristics, it must work hard on the packaging. Attractive and fashionable, short flowers, exquisite and infectious. Add atmosphere and characteristics to the packaging of the whole column and form a style. After the introduction of the manual, the structure should be gradually improved, improved and perfected.
(1) overall packaging requirements: highlight the unique, practical, friendly and youthful style. Each plate has its own characteristic design under the unified style.
(2), this group mainly completed:
1, magazine packaging (including magazine text, overall image, plate image and plate connection)
2. Special column design
3, key column packaging
(3), magazine publicity and promotion
Because this magazine is a brand of magazine columns founded by college students, the founders are all college students, so we should dig more selling points in this respect.
Manual lifting is divided into two types:
First, business operation, learning the current mode of magazine promotion, attracting the support of various sponsors, and advertising their products between magazines to obtain the main production expenses.
Sponsor category:
① Eat, wear, live and play (eat, wear, live, travel, entertain and other businesses).
② Education and training (vocational training, qualification research)
③ Stylistic beauty (stationery, glasses, sporting goods, yoga props, beauty salons, cosmetics).
④ Digital computers (computer city, Unicom mobile telecom business hall, mobile phone and digital product agents)
Second, campus publicity can give full play to our advantages:
1. Outreach activities: We have established good relations of public relations and cooperation with the student union and community organizations of our brother universities. Especially the editorial department of the student union in colleges and universities, in order to get the latest developments in colleges and universities.
2. Organizing activities and publicity: organizing special events and commemorative activities of the magazine itself for publicity. For example, do public welfare activities in the name of magazines to enhance audience interaction. Create a magazine brand image.
3. Publish a lot of recruitment information to the school and recruit campus correspondents. This operation has the following functions:
First, through large-scale recruitment and publicity activities, improve the popularity of "Young Eagles Spread their Wings" in schools;
The second is to stimulate campus agents to provide news interviews, theme argumentation, wonderful stories and other clues for the editorial team through various incentives;
4. Multi-media linkage: comprehensive publicity through the radio station of West Airlines, campus network (school homepage, student union website) and print media (school newspaper, posters, exhibition boards).