For more than a year, Apple fans have been looking forward to the launch of Apple mobile phones, and online discussions have continued. Some people even claimed to have got the design of Apple's mobile phone. But it was not until the day of its release that people finally saw the true face of the iPhone. Almost everyone guessed that it was called iPhone, but almost everyone didn't guess his appearance, and his various performances were even more amazing.
Mobike: The CEO of mobike (Hu Weiwei) is a journalist. She prefers to use the media to do public relations and tell stories. The CEO of ofo (Dai Wei) is a cycling enthusiast and may pay more attention to experience.
Mobike's product experience is not as good as ofo, so if the product itself has no obvious advantages, users can shift their attention from the product to the CEO and the enterprise through public relations;
If the product performance advantage is obvious, it is no harm to advertise directly. In addition, mobike has the attribute of media, so it can choose the marketing method based on public relations to reduce the marketing cost, which is similar to word-of-mouth communication; If there is no media attribute, then spend money to try advertising.
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The principle of honesty and trustworthiness:
Honesty and trustworthiness is the most basic part of grassroots moral requirements. It is the most important moral standard of enterprise business ethics and the basis of other standards. In China's traditional business practices, it is regarded as the supreme law.
Honesty and trustworthiness should still be an important basic criterion to grasp the moral boundary in enterprise marketing activities, which should include honesty in product quality and no falsification; Be honest in advertising; The price is clearly marked, and the child is not deceived; In the transaction, there are many aspects, such as the performance of contract responsibilities, keeping promises and the authenticity of market research data.