It is difficult to verify the time when brunch appeared in Shanghai, but as early as the late 1990s, the concept of "naturally waking up on vacation and enjoying a hearty brunch" began to appear in luxury hotels in Shanghai, but no one called it brunch at that time.
At the beginning of the Millennium, it is a symbol of high-quality life to go to the Westin Hotel at No.5 Bund, or M on the Bund, sit in a high-class western restaurant beside the Bund, watch the river view on the Bund and enjoy a leisurely brunch.
The fashionable word "brunch" began to appear on the streets of Shanghai, which is inseparable from the popularity of Sex and the City. Four beautifully dressed beauties meet in a small restaurant on the street in new york on weekends, and enjoy brunch and delicious wine accompanied by little sisters. This striking scene is really impressive.
Melbourne in the southern hemisphere has also caused a brunch trend on ins. The bloggers on ins are sitting in the beautiful brunch restaurant, enjoying exquisite food. PO On social networks, Australia's slow lifestyle is really desirable.
In 2009, this young man who came to Shanghai from new york, Sex and the City, brought the American brunch trend to Shanghai. His restaurant Madison is also the first online celebrity restaurant in Shanghai, which has become the enlightenment of brunch for many people. So, we talked with him about the summary of Shanghai brunch 10.
From 20 10 to 2020, speaking of brunch 10, Shanghai, Madison Restaurant and its founder and chef Austin are well-deserved representatives of this history.
Madison? American brunch classic food
After spending his childhood in America, attending junior high school in Shanghai, attending senior high school in Japan, and finally finishing his college studies in America, Austin's special experience made his cuisine blend various elements. But for Austin, who started his career as a chef in new york, opening an American restaurant was his initial dream.
Returning to Shanghai in 2009, Austin has his dream American restaurant. Dongping Road 18 is where Madison first met. At the beginning of restaurant planning, Austin wanted to bring brunch culture from new york to Shanghai. The special brunch menu that appears on time every weekend makes this restaurant hard to find.
Dongping road, which no longer has any commercial flavor.
Now, Dongping Road, full of small shops, has long been a thing of the past, and Madison also bid farewell to everyone on 20 15.
We revisited the old place in Austin, which was not what it was then, and the business atmosphere was weak. This street is particularly quiet.
Talking about western food in Shanghai, Pierre Gagnaire, a famous French chef, once said something like this to me, and Austin felt the same way.
Although there were western restaurants in Shanghai as early as 1930' s, in the 20th10' s, eating western food was not as common as it is now. At that time, it was a "fashionable petty bourgeoisie lifestyle" to go to Dongping Road on weekends, find a restaurant full of foreigners and eat a proper western food.
The intersection of Dongping Road and Urumqi Road is just adjacent to the US Consulate General, which seems to have established the style of Dongping Road as a path. In the old villa under the buttonwood tree, there are all kinds of small restaurants and bars, with strong personal style of chefs, emotional atmosphere during the day and passion at night.
Now, Dongping Road 18, the former site of Madison, has become the foundation, and restaurants and bars around it have closed or left.
Green &; Still driving on Dongping Road; Safe has become the only child in this street.
Speaking of the changes in Dongping Road now, Austin can't help feeling sorry, but speaking of the development of western food and brunch in 10, he is particularly happy:
"There are more and more good western restaurants in Shanghai, and guests know more about western food. 10 years, the catering in Shanghai has changed a lot and the competition has become more intense, but I think this is a great thing! "
Earlier, some brunch dishes at Madison restaurant
"Now there are more shared dishes in brunch, and the flavor has become more relaxed and healthy."
Compared with the creative cooking style of Austin restaurant, Madison prefers traditional American flavor, and Americans prefer solid and heavy meat and fried food, which occupy the position of C in the menu.
Inheritance of seasonal brunch dishes in Madison
In the brunch menu designed by Austin now, vegetables have become more and more, and light and refreshing salads and healthy foods have become people's demands and trends when eating.
So, why on earth has brunch become a global trend?
On weekends, girls like to put on beautiful makeup, meet boyfriends or little sisters, find a nice and popular brunch restaurant, take photos and make friends. Beautiful photos, coffee juice, plates full of green healthy food and yellow eggs have all become popular life rituals in Shanghai.
But apart from the ritual sense of punching social networks, what is the real charm of brunch culture that is popular all over the world? For Austin, who is deeply influenced by brunch culture and has worked and lived in new york for many years, brunch gathering is very important.
Even in Austin's mind, having a Cantonese morning tea with his family is a Chinese brunch. So he also added the elements of Cantonese morning tea to the brunch dishes in his restaurant.
Ladies' brunch date
After a busy week, I finally have time to meet my family or friends, get together and enjoy a rich and comfortable brunch, eat some comfortable food, drink some less intoxicating wine and enjoy a leisurely and happy slow life. This is the charm of brunch. What matters is not only the food itself, but also being with the person you like.
Egg dishes in brunch at Madison restaurant
Of course, when it comes to brunch, there is an inevitable element, and that is eggs. After all, not all dishes are suitable for brunch and getting up late on weekends. So eggs, a suitable ingredient for breakfast, became the head of the brunch restaurant, Hua Dan.
Cut the trembling egg with a knife and the yolk gurgled down. Tender eggs are wrapped in soft and slightly sour Dutch sauce and sent to the mouth with meat and soft muffins. From vision to the tip of the tongue, almost everyone who eats Benedict's eggs for the first time has experienced the intracranial orgasm brought by delicious food. Benedict's eggs have indeed become one of the symbols of American brunch.
Even when asked about Austin's favorite dish, he chose XO mayonnaise eggs, which he had been wanting for ten years. Compared with the basic Dutch sauce, XO mayonnaise has a wonderful salty and slightly spicy taste. Even with a fleshy tendon cake, the egg is still a well-deserved protagonist.
However, eggs &; Brunch cannot be equated. Brunch food is more like a rich and exquisite breakfast, but not as formal as lunch. A sleepy body needs low-cost food to wake up. Compared with solid starch and carbohydrates, refreshing vegetables and comfortable food are the basic principles of brunch dishes.
Of course, brunch also has wine! In foreign countries, brunch is a good opportunity for everyone to get together and "enjoy lunch and wine" regardless of work. Refreshing and appetizing sparkling wine and bloody Mary similar to "Spanish cold Tonga alcohol" are all good choices for brunch.
Austin had a good time chatting with his old guests.
Although the old Madison store has become a legendary story in the history of brunch in Shanghai, old guests know that there is a Madison by Heritage in Austin that inherits the spirit of Madison.
Leaving the path full of European literary flavor, Austin opened the restaurant to the fashionable BFC Bund. The open kitchen adds fun to dining. Fashionable decoration and warm yellow lighting bring a relaxed and brisk feeling.
If Madison is a pure American restaurant, offering traditional dishes, you can see more stories about Austin himself. He put the taste experience of all stages of life into the dishes, so you can find Japanese steamed tea bowls in brunch and homemade Laoganma hot sauce in the daily menu. Above the dinner plate, he is full of his own imagination.
Two kinds of juicy and fleshy fried things are not greasy at all under the clever collocation. Different from American tradition, frying steak with large pieces of meat is more juicy and full of chewing pleasure. Fried chicken and egg balls form CP, which produces a wonderful chemical reaction.
Finally, send a small egg. If you love food, you may wish to follow the video and try Austin's beloved water wave egg cooking at home.
You see, if there is vortex protein, it will be wrapped and will not spread out.
After learning how to make a perfect water egg with Austin, try to make a hearty brunch for the person you like at home!
Madison's legacy
Floor 1, BFC Bund Financial Center, No.600 Dong Er Road, Zhongshan City 107.
02 1-63 129089
* Some pictures are from the Internet &; Provided by Madison
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