Packaging: The packaging of the three squirrels is the dry and wet packaging of nuts and nuts, and the source of taste is the dry and wet packaging design of nuts and nuts in different packages. The advantage of this brand is that consumers can take it and eat it more conveniently, which is conducive to preservation, saving space and production time. Wei Ziyuan's packaging is too simple, highlighting the font design but not bright spots, which can't attract consumers' attention. The packaging design style of the three squirrels captures the second element and creates a lovely image of the second element of the Internet. Compared with Wei Ziyuan, this lovable brand image is more lovely and attractive to consumers, and with the warm-hearted service of three squirrels, it can firmly grasp the hearts of consumers.
Wei Ziyuan's product promotion is biased towards entertainment. Through various platforms and channels, we will improve the degree of topic, make the brand known to the public, and realize the integration and transformation of star fans and brand fans. Wei Ziyuan cooperated with a large number of film and television works and successfully entered the market with the advantages of film and television works. Although the brand will also cooperate with film and television dramas and stars, it pays more attention to the brand image, combining reality with reality, and releasing the pressure of real life in the virtual warm-hearted image and happy atmosphere. Mainly work hard on the consumer experience.
Introduction of the two.
Founded in 20 12, Three Squirrels is a large domestic food e-commerce enterprise. Its main products include nuts and dried fruits, bread and cakes, cereal products, braised pork, convenience foods and various other leisure snacks. Dried fruits and vegetables of three squirrels are made from all kinds of fresh fruits and vegetables by low-temperature vacuum dehydration and drying. They retain high nutrition, supplement vitamins, are rich in dietary fiber, eliminate internal fire, clear heat and benefit intestines, and are suitable for all ages. They are brittle in the mouth and cannot be stopped.
Founded in 1999, Shabawa is the leading brand of snack food in Southeast Asia. Its products cover classic series of dried fruits and vegetables, dried vegetables, preserves, cashews, coconuts and so on. Among them, the sales of imported dried fruits are the highest, and the sales of products such as dried jackfruit and dried bananas continue to lead the global market. Shabawa comprehensive dried fruit and vegetable is made from fresh jackfruit, taro, sweet potato and banana pulp by low-temperature drying and dehydration, without adding any food additives. With its special processing method, the fruit quality and natural flavor are completely preserved, and the taste is crisp and delicious.