With the continuous success of her career, Xiao Hong has more and more dreams to dream. When the country put forward the initiative of "mass entrepreneurship and innovation", she was deeply touched. She said: "If a person succeeds, he is not a real entrepreneur. A real entrepreneur should be able to solve more social problems. As an entrepreneur, when I first started my business, in addition to my personal abilities and opportunities, I knew the importance of platforms and funds to entrepreneurs. " "When I first started my business, I was scared and helpless. At that time, everything had to be explored by myself, and I was very eager to get guidance and help from experienced people. I don't want more entrepreneurs to take detours, take the wrong road and take the old road. " So she said that she had a new dream, that is, to build a platform for "grassroots" to start a business with zero investment, easy, fast and safe.
What kind of new dream is this? We can't help asking: How did Hong Xiao start his own business in the past 20 years? How did you get here? Before we get to know Hong Xiao's new dream, let's review her unusual experience.
Hong Xiao was born in a poor family when he was seven or eight years old. Her deepest memory of childhood is making matchboxes for Lishui Match Factory. "1000 box costs 3 yuan, so I go home from school every day and paste matchboxes endlessly, earning the money of the whole family."
Childhood experience has cultivated Hong Xiao's hard-working character and intuition of looking for business opportunities. In Hong Xiao's dictionary, there is no word "retreat". This beautiful woman with short hair is as capable and straightforward as her appearance. Twenty years ago, when she entered Yiwu alone, few people believed that she would achieve today's achievements, but in the cruel business sea where the man had absolute right to speak at that time, Hong Xiao found her own sky.
1990, young Xiao Hong came to Yiwu alone with 300 yuan money. At that time, Yiwu had begun to take shape as a small commodity city. With the spirit of not being afraid of hardship, she rented a small booth with an area of only one square meter to sell the products of Lishui Golden Pen Factory. However, the profit of the golden pen is very small, and there is no surplus for a year. Hong Xiao said: "The profit of the fountain pen is very small. In fact, there is not much surplus in one year, but this year I have accumulated a lot of market experience and started to know what kind of business is easy to make money. " This year's market experience has enabled Hong Xiao, who has a keen mind, to find another breakthrough and development point.
At that time, gift pens produced by Jiangxi pen-making enterprises began to be popular in the market. Hong Xiao immediately seized the opportunity and rushed to Jiangxi to purchase goods and sell them in Yiwu. A small bag of gift pens can make a profit of several hundred dollars, which is much more lucrative than the original one.
By 1995, Xiao Hong once again achieved a qualitative leap. The money she saved was enough for her to expand her products to paper products, teaching materials and so on, and her business grew bigger and better.
Since then, especially after 1996 set up a paper company specializing in paper products, the business has become bigger and bigger, and the labor intensity has reached the extreme. Hong Xiao works day and night almost every day. Every morning, he talks about this list with his guests. In the afternoon, he watched the manufacturer load the car and arrange the unloading. In the evening, he took the list to the hotel where the client stayed and returned home at eight or nine in the evening.
This life lasted for nearly ten years. It is also in this decade that she not only experienced the hardships of starting a business, but also honed her will and completed the original accumulation, laying the foundation for future development and growth.
After completing the primitive accumulation of capital and establishing his own paper products company, Xiao Hong was busy day and night. "I talk to the guests every morning, supervise the loading and unloading in the afternoon, and go door to door to find customers at night. I have to come in at least eight or nine o'clock every night. This life lasted for ten years. " Hong Xiao said.
Due to overwork, a car accident came quietly at 200 1 twelfth lunar month. In the car accident, Hong Xiao was seriously injured, and even doctors thought it might lead to lifelong paralysis. However, Hong Xiao miraculously recovered. This miracle comes more from her strong will, sunny attitude and endurance to pain. Therefore, what Hong Xiao often says to his friends who just started a business is that starting a business must be able to withstand loneliness, blow, loneliness and precipitation.
After the car accident, Hong Xiao once wanted to give up her career. However, her friends and relatives who struggled with her were facing unemployment because of her abandonment. She pulled herself together again and went into business again. At this time, another business opportunity appeared in front of Hong Xiao. Hong Xiao used to do domestic trade, but gradually, she changed her mind. Since Yiwu has a unique international trade environment, why not expand overseas markets?
It's easier to think of than to do. Xiao Hongyi has no experience in international trade and doesn't understand foreign languages. How does this start? Change is meaningful. After years of operation, Hong Xiao has a good personal relationship. With the help of friends, she spent 50 thousand yuan to attend the Canton Fair for the first time and put her products on the showcase.
After a few days, no one came to ask about her products. Hong Xiao didn't give up and waited patiently. Finally, a foreign businessman came to her window and praised her products, which was the only Hong Xiao customer in the Canton Fair. To Hong Xiao's surprise, the businessman brought her an order of 4 million yuan. For Xiaohong, who is doing foreign trade for the first time, this is the best start!
When Xiao Hong attended the Canton Fair for the second time, unexpected surprises appeared. It has been authorized by Disney Company to produce paper products for a long time, becoming the only enterprise authorized to produce Disney paper products in China. Since then, her enterprise has embarked on the road of rapid development.
Until now, Hong Xiao is still grateful for the platform of Canton Fair. This is the power of the platform, and the Canton Fair is a platform for China enterprises to go abroad. How many enterprises like Hong Xiao, with the help of this platform, have walked out of the management dilemma, gone abroad and revitalized the national economy! This is why Xiao Hong wants to build a platform with similar functions for entrepreneurs.
In 2004, Hong Xiao invested 80 million yuan to set up Zhejiang Tianhai Paper Co., Ltd. and Lishui Wenhai Trading Co., Ltd. in Shui Ge Industrial Zone, and won the titles of "excellent enterprise, advanced enterprise, advanced enterprise in safety production, enterprise that values contracts and keeps promises" in successive years. She herself won the titles of "excellent salesman, excellent manager, excellent female entrepreneur, excellent entrepreneur and love ambassador".
Hong Xiao believes that doing business is spiritual practice, and it is not enough to have righteousness in order to achieve "the unity of righteousness and benefit", because a unprofitable enterprise is a "crime". "Profit" is not enough. In addition to making money, there should also be value labels such as free exchange, fair competition, keeping promises, humanistic spirit, business wisdom and social responsibility. We should know "harmony but difference, humility and self-discipline, mutual benefit and honesty". Without the support of righteousness, it will not be far away. What is righteousness? China has used the words "benevolence, righteousness, courtesy, wisdom and faith" to express the noble behavior of human beings since ancient times. She believes that these five words are what she calls "righteousness", which is also a just person, a person with positive energy, or the soul and culture that an enterprise must have.
Hong Xiao is an entrepreneur with strong initiative and social responsibility. Her enterprise has absorbed hundreds of villagers into the factory for employment, giving priority to recruiting laid-off workers and disabled workers. She is also keen on social welfare activities to help the poor and disabled, making charitable donations, and enterprises often donate money and materials to charities and streets, and donate money to poor students. She believes that "helping others is also helping yourself, and people should be grateful for others' achievements."
During the Wenchuan earthquake relief, she organized the Chamber of Commerce to make a donation of 3.6 million yuan, and her company took the lead in making a donation. She also initiated the Lishui Youth League Committee and the Chamber of Commerce to jointly organize the "Rural Youth Care Action" fund-raising charity sale, and won the title of "Love Ambassador" in Lishui City, helping Longmen Village in Yunhe Village in the construction of new countryside. She is a woman as gentle as a mother. She cares for every employee with feminine delicacy. Needless to say, the welfare of holidays, women's day organization, mother's day to send condolences.
Yiwu is an increasingly prosperous international commodity city, and the Chamber of Commerce is the product of market economy. Businessmen in Wenzhou and other places spontaneously set up the Yiwu Chamber of Commerce, and Li businessmen in Yiwu have an urgent desire for unity and cooperation. Hong Xiao led the contact. In June 2007, Yiwu Lishui Chamber of Commerce was formally established, and she was elected as the first president. Under the leadership of President Hong Xiao, the institutionalization, standardization and pioneering of the Chamber of Commerce are among the best in Yiwu. She also donated 800 square meters of office space as a club, and the Lishui Chamber of Commerce in Yiwu was rated as the first batch of "Ten Owns" advanced chambers of commerce in Yiwu.
Since then, relying on the platform of the Chamber of Commerce, she has actively guided Lishui entrepreneurs in Yiwu to return to their hometowns to invest and start businesses, supported public welfare undertakings in their hometowns, and contributed to the economic take-off of their hometowns with practical actions. She successfully organized foreign chambers of commerce to visit Lishui and Longquan for investment promotion. In June 2009, the Chamber of Commerce hosted the "Yiwu-Lishui Investment Environment Promotion Conference", invited more than 200 entrepreneurs from Yiwu to attend, and signed a letter of intent for the first eco-economic Expo in Lishui, inviting foreign businessmen and organized member enterprises to invest in Lishui, with a total land area of 785 mu and a total investment of 65,438. This time, she also realized the power of the Chamber of Commerce platform. Many people think that the Chamber of Commerce is virtual, but Hong Xiao doesn't think so. She thinks that the Chamber of Commerce is a platform, and all she has to do is to use this platform to graft and integrate resources.
In 2008, she invited 39 foreign businessmen and more than 50 domestic merchants to organize procurement for the Yiwu Fair, and was awarded the advanced unit of the 2008 Yiwu Small Commodities Fair in China by Yiwu City. Since 20 10, efforts have been made to implement the Framework Agreement on Further Strengthening Regional Cooperation between Lishui City and Yiwu City, and Lishui Overseas Chinese Merchants Building has been built in Yiwu Financial Business District, and the headquarters building has been built in Yiwu Economic Development Zone, which has laid the foundation for Lishui overseas Chinese businessmen and enterprises to start their second business in Yiwu.
How can plum blossom fragrance be without biting cold? This is a portrayal of Xiao Hong's transformation from "pauper" to "golden phoenix". Hong Xiao's road to success has experienced an extraordinary course from suffering to glory and from suffering to rebirth. This road is full of hardships and flowers.
"I am an entrepreneurial entrepreneur and a tenacious spiritual inheritor of Zheshang. I feel that I have the responsibility to do more for my hometown and my fellow villagers. " Hong Xiao said, "Many people call me a' strong woman', but I think I am just a helpful entrepreneur who is still starting a business."
Just when everyone thought that Hong Xiao, who had become famous, could have a rest, she wanted to realize another dream: "Thanks to the Canton Fair and the Chamber of Commerce, I realized the leap and value of my career. I also want to build such a platform so that more entrepreneurs can succeed on this platform and realize their dreams. "
Do it. In 20 16, after her repeated efforts, the company reached a strategic cooperation agreement with Naes Group and Wayne Group, and decided to cooperate with them, using the new business model of internet plus Big Data+Big Brand+Big Platform+Great Health+New Finance to open up the online and offline markets and make every effort to build its Chaoneng (bead washing) and Jieeryin (sanitary napkins). She said: "Our goal is to revitalize the national economy and build Puzhen Company into a multi-brand integration platform, a platform for entrepreneurs to jointly start a business, a platform for moving from grassroots to a successful dream, a platform for combining righteousness and interests to achieve others, and a platform for mass entrepreneurship and innovation. This platform is a powerful incubator.
After nearly a year of adjustment and development, the administrative headquarters of Puzhen Company has more than 100 employees, and most of the senior executives have many years of experience in big data, big companies, big platforms, big brand management and marketing, with strong strength. In order to help partners grow better, the company has a strong product supply and guarantee system, customer service and operation system, and has also established training management institutions such as "Top 100 Business Schools" and "Fengshen College" to train employees and partners.
Today, the project has achieved great success. However, Hong Xiao is not satisfied with this. She said, "Hatching eggs into chickens is the first step, and the second step is to turn chickens into golden phoenix". She believes that the platform has been successfully built, and the next question should be how to break through the capital operation of this platform. She told us that she is thinking about how to carry out the shareholding system reform and go public on this platform, and the development of the enterprise must take this step, but at present she has not completely defined the objectives and specific measures.
We have reason to believe that in the future, more and more "golden phoenix" will fly from this platform to a better tomorrow!