Fashion series-Prince Password Fashion Trend Series, located between the ages of 20 and 22, integrates the elements of street clothing trends, keeps up with the latest and deepest fashion trends in the world, brings different levels and colorful styles to young urban fashionistas around the world, and is active in the cutting-edge fashion field.
Simple series-simple series between the ages of 22 and 25. Fashionable short coat with all kinds of casual pants and moderately slim dark gray narrow pants emphasizes fashion, simplicity, classics and timeless occasions, and there is no lack of charm in both work and life. Sometimes concise, sometimes casual, exudes the unique charm of handsome self.
Basic series-to create practical and cost-effective basic clothes, follow the principle of low-key and fashion, regardless of age, so that your clothes can be repaired inside and outside the prince password.
In addition to all the above series of products, Prince Password also provides the latest, most fashionable and fashionable clothing decoration. You can find your own fashion password in Prince Password one-stop fashion supermarket. Spring and summer style (coat): 89 yuan -289 yuan.
Spring and summer models (pants): 99 yuan -2 19 yuan
Fall/winter model (coat): 189 yuan -699 yuan.
Autumn and winter models (pants): 169RMB-269RMB.
Customer base: 65438+ teenagers aged 06 -25 who pursue fashion.
Brand keywords: fashion/leisure/youth/street/trend/leisure 1, 3,30,300,3000.
1999
Prince password di 1 Jia branch
Mr. Xie Yongjun, the founder of Prince Password, opened the first "Freeman" clothing store in Fenyi County, Xinyu City, Jiangxi Province, mainly dealing in fashion series men's wear. The area of 53 square meters is the first of its kind in China.
the year of 2008
Many years later, the Second Prince Cryptography Division
Freeman clothing has gone through more than ten years. Mr. Xie Yongjun, the founder, led Jiangxi Freeman Clothing Store to settle in Beijing in 2008 with his profound product operation skills and store retail management experience, and opened a second branch near Muxiyuan. In the same year, Beijing Grand Hyatt Jinyi Clothing Co., Ltd. was formally established, the trademark of Prince Password was successfully registered, and Freeman was officially renamed Prince Password.
In 2009
Bad economic crisis, prince password 1 headquarters
Although this year is the year of the lowest economic downturn in the clothing industry, many wholesale merchants near Muxiyuan have withdrawn their stores one after another, Mr. Xie Yongjun, with his precise market positioning, keen market judgment and fearless entrepreneurial courage, has made the popularity of clothing stores soar rapidly, gained new development opportunities and successfully expanded six stores within one year! In the same year, Prince Sima rented the first headquarters and began to train the team in a small area of 70 square meters, which laid a solid foundation for the development of fashionable men's wear brands.
20 10 year
Prince password di 1 a franchisee
With the continuous expansion of the brand and the enthusiastic response of the market, Prince Password has continuously expanded its stores. By the end of the year, there were 14 direct stores in Beijing. In August of the same year, the first Prince Password franchise store in Beijing Muxiyuan Fucheng Commercial Building was officially signed. The appearance of the franchise store indicates the comprehensive expansion of the brand and the national layout of the company's brand will be officially launched!
20 1 1 year
In the first 1 five-year plan, 30 stores use Prince Code.
Prince password officially launched the franchise business, and the fashionable and novel image of men's clothing store was quickly sought after by consumers. In the same year, the number of direct stores exceeded 18, and the number of franchised stores exceeded 12. The first five-year plan of Prince Code has been realized. Xie Yongjun's entrepreneurial story once sensationalized all the fellow villagers doing business in Beijing and became a successful model. At the same time, it has also attracted the pursuit of similar brands, and Prince Password has become a new fashion men's wear chain brand.
20 12
The second headquarters of prince password
Since the establishment of 1996, Prince Password has developed rapidly to 60 stores, which has achieved unprecedented success, but it has also been impacted by the chaotic market situation. Since 2009, a large number of fashionable men's clothing stores have swarmed in, and the inferior product quality and service of similar brands have disrupted the market order and seriously hindered the development of Prince Password. In order to promote the positive and healthy development of the industry and provide consumers with better products and services, Mr. Xie Yongjun, who has a keen sense of business, rented nearly 1000 square meters of office space, began to recruit professionals everywhere and spared no effort in advertising. This is the first step for Prince Password to officially operate as a brand.
look into the future
Prince Password Company has set up a professional brand operation team, including operation department, marketing department, sales department, finance department, commodity department, personnel administration department and planning and publicity department. The image of the first generation Prince Password Store has been upgraded in an all-round way. Mr. Xie Yongjun will lead an elite team with professional management level, take products, services and quality as the cornerstones, adopt the franchise mode, adhere to professional development, and devote himself to successfully copying Prince Password fashion brand to all parts of the country through Beijing to complete the mission of national retail layout. business experience
Franchising is the mainstream business model in 2 1 century. According to a survey, 80% of independent shopkeepers in the global retail industry closed down in the first year, and only 8% of them can persist until the fifth year. However, in the first year, only 20% of the chain stores were eliminated, and 77% of the chain stores can successfully operate until the fifth year. The headquarters has a mature franchise operation system, which can solve the trouble that investors can't find suitable entrepreneurial projects and help franchisees achieve personal success. A questionnaire survey of 3,746 franchisees from 26 different industries conducted by China Franchise Association in August, 1965 shows that 438+0,78.4% franchisees think that clothing retailing is the simplest entrepreneurial project. Compared with other industries, clothing retail has four advantages: strong industry stability, low entry threshold, mainstream consumption and relatively worry-free management. A strong operation team at the headquarters can ensure the stability of goods, keep abreast of market trends, correctly grasp the price, style and quality of clothing, and choose to join, which can reduce the investment risk of entrepreneurs. The perfect service system of the headquarters makes franchisees feel completely at ease after joining. No matter in any era, any region, where there are clothes that meet the needs of consumers, there will be purchases. It is impossible for a person not to wear clothes or change a suit for half a year. This is the enduring truth of the clothing industry!
Mode of operation
The franchise business retail model adopted by Prince Cipher Company is a precedent in Kubinashi. The enterprise is at the top of the clothing industry chain, which enables the enterprise to grasp the consumption trend of the clothing retail market in time. Brand clothing is similar, but the quality and price of street commodities are not comparable to brands. Our company deals in branded products, but it takes the street trend route, and the style breaks through the same style of traditional clothing brands. It embodies the novelty and fashion of the brand, and at the same time, the price and quality can be comparable to those of big brands. It is no wonder that every dress in Prince Password is so fashionable, the style is very novel and will never be out of date.
Marketing team
Prince password company has gathered many senior marketing managers in the clothing industry. Marketing makes our products wear gorgeous coats. Why is everything on the shelf so pleasing to the eye? Will make people eager to try? Why are there always so many people in ordinary clothing stores? Have you thought of a word, store marketing?
merchandise control
The zero-inventory commodity management system adopted by Prince Cryptography Company can reduce the store management risk and inventory crisis of franchisees, thus reducing the business pressure of franchisees. When the season changes, why do other brand stores sell goods at a 45% discount? And the prince password has always kept the original price, and customers are still willing to buy it. Aren't we worried about stock?
data analysis
With the support of commodity sales data, Prince Password Company keeps enterprises at the forefront of fashion. Why do we always know what styles consumers like this year, what styles are popular in the market next year, and why the clothes with Prince Code look better every year? Our company has a professional data analysis management team to scientifically and effectively analyze and classify the retail data of stores, and the regular statistical results of the data management team are directly fed back to fashion designers, so that the goods can be sold scientifically.
Development mechanism
Why is the discount for joining other brands always so high? 5.5 fold, 6 fold? However, the average discount of Prince password is always 4.8%. Our company does not set up a provincial/city/county agency mechanism, and requires all franchisees in the country to purchase goods from the headquarters. Customers all over the country will enjoy the factory discount of the headquarters, and the headquarters will guarantee the unified discount of franchisees to maximize the profit of products. Do you choose to cooperate with manufacturers or agents? Franchisees have strong financial strength and retail management experience.
Strong brand awareness and determination for common development.
Abide by the company's various management systems and meet the requirements of prince password site selection.
Decorate the storefront according to the company's standards and buy images and props from the company.
Store (location) requirements
Local popular commercial streets, shopping malls and counters require the side hall of the shopping mall or the middle road with a good location, and the business site is located in the combination zone of fashion and leisure brands, with an area of more than 50 square meters. Interested customers can leave a message or contact by phone in Prince Password official website ↓
Customers who are qualified to join will come to the company as much as possible to discuss cooperation matters ↓
Customers who are interested in joining, please fill in the joining application form ↓
Customers who pass the audit need to confirm their intention to join ↓
Headquarters will send special personnel to conduct field visits and fill in the feasibility report ↓
After the site selection of the store passed the strict evaluation of the company, both parties signed a franchise contract ↓
Headquarters provides drawings, and franchisees decorate according to the complete set of decoration drawings provided by headquarters.
The headquarters formulates the goods, shelves and containers for franchisees.
Supervise the display under the guidance of the store and assist the franchisees to meet the opening.
Documents to be provided
1 Copy of franchisee's ID card and 2 two-inch color photos;
Certificate of store qualification for opening Prince Password franchise store;
1 Plan of candidate stores and 3-5 photos of the site;
Provide the application form for joining and 1 latest local map.
our tenet
Look for franchisees who meet the joining conditions;
Establish long-term win-win partners:
Strictly control the franchise area and quality, and develop high-quality franchise stores;
Strictly carry out regional division, and do not allow vicious competition among franchisees; The headquarters arranges special personnel to evaluate the franchise stores on the spot and fill in the feasibility report; Provide business circle evaluation conclusion, store total investment budget and store profit and loss point analysis;
Assist franchisees in business negotiations between shopping malls and storefronts, and strive for the greatest benefits for franchisees;
Provide shop design drawings, provide construction supervision services for franchisees, and ensure the unity of decoration quality and shop image;
The online recruitment system is carried out from time to time to fully assist the recruitment of franchise stores;
Professional store operation management software, multi-functional use, installation and application training;
Headquarters sent a specialist to assist the store display and opening guidance, and provide opening marketing promotion strategies;
Major holidays headquarters to provide a unified promotion program;
The operation specialist of the head office monitors the sales data from time to time and gives management instructions to franchisees through the data results;
Direct stores and franchisees enjoy commodity data * * *;
Managers' meeting organized by the headquarters will join the team for free every month;
The headquarters will reward the excellent employees and teams of the franchise stores in the current month and year;
Provide perfect training for franchisees, including: sales process, cashier process, store display, commodity inventory and inventory, store management; Provide free all-round training for every new customer who joins Prince Password;
Provide the latest national leading training information, organize team learning irregularly with conditions, and improve the comprehensive ability to join the team.