? More than a dozen authoritative experts and business representatives from the food field and public opinion field gave special speeches and high-end dialogues on food safety issues and management, food safety public opinion environment construction, risk exchange and social governance.
Liu Songtao, director of the Third Division of Food Supervision of the US Food and Drug Administration, believes that food safety needs social governance, but the important premise of governance is to realize knowledge, and risk communication is one of the ways to promote knowledge. In fact, risk communication is a process in which stakeholders exchange information, opinions and opinions around food safety risks and related factors. Effective risk communication can play four roles: First, it helps all parties to understand risk information scientifically, bridge cognitive differences and avoid overreaction caused by misunderstanding. Second, it is conducive to building mutual trust and improving the credibility of the regulatory authorities and consumer confidence. Third, it is conducive to the effective implementation of laws, regulations and regulatory measures. Fourth, it is conducive to promoting the healthy development of the food industry and enterprises and creating a good social atmosphere.
Liu Jinfeng, director of the National Food Safety Risk Assessment Center, said that food safety involves thousands of households, and media reports on food safety issues have a great impact on food production and operation, and are also related to social harmony and stability.
Liu Jinfeng emphasized that "food safety is production first and then management". No matter the government, enterprises or consumers, they all need a clean and fair market environment and public opinion atmosphere, and they all need a strong platform for food safety science education.
In this context, the National Food Safety Risk Management Promotion Plan came into being. The plan was jointly initiated by the National Food Risk Assessment Center and People's Daily Online, aiming at monitoring and managing the public opinion risk of food safety and improving and optimizing the public opinion ecology of the food industry. After the implementation of the plan, the public can obtain timely and authoritative information; Enterprises can find the source of risks in time, implement prevention first, solve problems as soon as possible, and resolve or reduce risks; Mass media and transformation institutions can obtain scientific, reliable and objective food safety data from it, and use the data and intelligent application functions of the platform to conduct data mining and analysis independently; The government can warn the risks as early as possible, resolve the risks with lower social fluctuations and lower costs, enhance the credibility, fully tap the value of food safety big data, control the costs, and improve the efficiency in the "internet plus" environment.
The above is what Bian Xiao shared about the Internet big data technology that is expected to solve the food safety problem. For more information, you can pay attention to more dry goods sharing of Global Ivy.