Advantages:
Youxiang will open the price and rights provided by the hotel to members, and use the hotel to catch these high-net-worth people and form a repurchase.
The hotel has increased traffic and sales ports, making it easier to get more traffic and orders.
Disadvantages:
First, the participation of all rooms leads to meager profits of some rooms, plus additional conditions, and even losses.
Second, the superposition of activities will overlap with hotel red envelopes and promotional activities, increasing the promotion cost of hotels.
Whether or not to attend the exclusive meeting varies from store to store, not across the board.
First of all, the group that enjoys the meeting is Ctrip's high-star users, who are more sticky to Ctrip. It doesn't make much sense if you go with the purpose of being a hotel member, but it doesn't matter if you are a well-known local hotel chain or just want to improve your overnight stay in a short time.
Secondly, the discount problem, no participation, no right to speak, only speculation. I was working as a handyman in an old hotel in Xiamen, so we didn't go to the exclusive party, because all the surrounding hotels participated, so it was meaningless to attend again. Fortunately, we use these discounts for other activities.
However, there is a problem at present: the activity is normally distributed, and there is no amount at first, but it is measured after a while. After a period of time, after new activities came out, the number decreased. At present, we are testing the impact of discounts on rankings. The idea is very simple, can you use the discount of the activity, the traffic that the discount can bring, and the algorithm of the background label ranking.
Finally, from the customer's point of view, the final price is king. Personally, I think it is better to put the price directly than to enjoy the traffic you will bring. Putting the price is to make the cake bigger and turn the guests who did not belong to you into your customers; You Xiang Club is a magnifying glass, making it easier for your customers to find you.