First, the packaging box
The packaging materials of many big brands are specially customized by the factory. It is precisely because of the strict requirements for packaging boxes, that is, product packaging, that it is difficult to find exactly the same in the market. If it is found that there are special processes such as bronzing and gravure printing on the outer packaging box, it will be more difficult to imitate.
In addition, there will be various fonts, Logo and so on. Printed on the box. As long as you compare carefully, it is easy to find the difference from the packaging.
1 material
The material of genuine cosmetics feels very good, and there will be subtle differences in some details.
2. Font/logo
There are some differences between the material and packaging design of genuine cosmetics. Sometimes you can tell the truth by comparing the font and logo on the box.
Snow Show is an outer packaging box of emulsion. The authentic Korean at the bottom is obviously one more than the fake.
In the outer packaging box of Aobihong Health Water, the fake fonts are unclear and there are obvious typos.
3, the shell height
Some cosmetics have no problems in materials, fonts, logo and other packaging, but compared with genuine products, they will find problems.
VDL shell brightening liquid and fake outer packaging box are obviously different in height except for color and authenticity.
Second, the bottle body
In addition to the outer packaging box of cosmetics, there are some differences between cosmetics bottles. Most of the bottles of genuine big-name cosmetics are specially designed by some formal large companies, which are patented and can be mass-produced, which also requires high technology.
It is difficult for counterfeiters to imitate exactly the same, and only by careful comparison can we find subtle differences.
1, bottle cap
Compared with the bottle cap of Nalisi Sunscreen Spray, there is a protruding dot on the bottom of the genuine cover, but the fake has made a circle of depressions around the dot. Seen from the side, the inner splint of genuine bottle cap is higher than that of fake bottle cap.
2, bottle color
In addition to feeling the material of the bottle body, comparing the color of the bottle body is also an important judgment method. In contrast, the colors of fake cosmetics and real bottles will be different.
3. Bottle mouth
Authentic SK-II bottle mouth is made of transparent material, while fake bottle mouth is made of frosted material. Some genuine cosmetics and fakes also have the design of a press pump at the bottle mouth.
VDL Shell Brightening Liquid, the diameter of genuine outlet is larger than that of counterfeit outlet; And the buckle of the genuine cover is more prominent than the fake cover.
Lan Zhi isolation, observing the pump head, you can also find the difference, the genuine pump head is obviously longer than the fake one.
4, bottle height
Except for the product, the height, length and "fatness" of the packaging box may be different, and the bottle body of the product may also be different from the genuine product.
5. Font/logo
Comparing the genuine font with the fake font, the genuine font is clear, the fake font is obviously rough or fuzzy, and it is easy to find typos.
6. Mode
By observing the patterns on the products, we can also find the difference between genuine products and fake products.
7. Description at the bottom
Many genuine and fake bottles can also be found at the bottom.
8, bottle details
As far as Anna's latest model is concerned, the bottle caps of genuine and fake products are obviously opposite in orientation, and the bottle body color is also obviously different.
In addition, for lipstick products, we can also judge the authenticity through some details. For example, when this givenchy lambskin lipstick is more authentic, the base can be seen after all the genuine products are screwed out, but the fake products can't be seen, and the length and color of the paste are obviously different.
The most noteworthy detail is that it only takes four and a half turns for the real lipstick to be completely screwed out, and it takes 12 turns for the fake lipstick to come out.
9. Product description
Compared with Lan Zhi's explanation about the separation of authenticity, the genuine product is yellow, the fake product is pure white, and the paper quality is different.
Third, products.
Now there is a way to recycle empty bottles of big-name cosmetics at a high price, and then put their fake materials into genuine cosmetics bottles.
At this time, you can observe whether the packaging of the product is obviously damaged or used; If you can't see it, you can only make a general judgment through the product itself.
1, color and texture
Overseas big-name cosmetics have their own unique product formulas, and counterfeiters can't imitate them exactly like the genuine ones. Some cosmetics can also distinguish between true and false by color and texture.
For example, Lan Zhi Lip Mask, take out a spoonful of Lip Mask respectively. Under the light, the authentic paste is matte pink, which is easy to push away, while the fake has luster and is not easy to push away.
Look at Estee Lauder small brown bottle eye cream. The real paste is grayish white, and the fake paste is light yellow and very thin.
Step 2 taste
Sometimes it can also be judged by the fragrance of cosmetics. Of course, the premise is that you know the fragrance of this cosmetic, and the fragrance of this cosmetic is very special.
For example, M. A. C's bullet lipstick has a strong chocolate flavor.
On the whole, the identification of counterfeit goods can be summarized as the following methods:
First of all, for imported cosmetics entering China through formal trade channels, every product will have a Chinese label. You can log in to the official website of the US Food and Drug Administration (CFDA) and enter the import record number on the label to find out whether it is true or not.
Secondly, for imported cosmetics or some well-known domestic cosmetics that enter China through Haitao or purchasing channels, according to previous cases, the methods of identifying authenticity can be summarized as follows:
1, whether from the packaging box or the bottle body, the genuine products are exquisite in craftsmanship and the materials are textured; Fakes are rough in workmanship, and some can be compared in color;
2. Authentic fonts, Logo or patterns printed on packaging boxes or bottles are also clearly visible, and there are even brand-specific font printing technologies such as bronzing and gravure printing; However, the printing method of fake goods is single, the font, Logo or pattern are blurred, and even typos appear;
3. The boxes or bottles of genuine and fake goods may also have different shapes, such as different lengths, widths or heights, or the shapes are opposite;
4. The bottle body of the product is an important means to distinguish the true from the false. In addition to the material of packaging and bottle body, it can also be distinguished from the details of bottle body, such as the design of bottle cap, the spiral pattern of bottle mouth and the size of opening.
Besides the bottle body, the color, texture and taste of the product itself can also distinguish the true from the false, because many well-known brands of cosmetics have their own exclusive patent formulas, which are difficult for counterfeiters to completely imitate. As long as the two are compared, it is easy to distinguish the true from the false.
Finally, whether it is a store or a consumer, the premise of being able to distinguish fake goods is to know what the genuine goods look like, and then we can judge on this basis. If we haven't been exposed to genuine products, it's naturally difficult to tell the difference between true and false.
This also requires cosmetics stores to choose formal channels when purchasing goods, or get formal authorization to ensure that products are genuine, in order to give consumers better science popularization.
At the same time, in addition to some overseas brands, many well-known domestic brands will also make and sell fakes. Therefore, both domestic brands and overseas brands need to be carefully screened when purchasing.