L 'Oré al is a cosmetics giant from France, and its men's series has become a best-selling men's skin care brand in the world by relying on the high technology and high quality of the group.
There are four series in China, namely: refreshing oil control, moisturizing and rejuvenating skin, anti-wrinkle and firming. In view of the particularity of men's skin, L 'Oré al's products have powerful moisturizing effect and multiple effects, which can resist fatigue and keep the skin healthy and radiant for a long time.
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L 'Oré al Paris launched the men's professional skin care series in France in 2004. In 2006, L 'Oré al Paris men's skin care series was launched in China, aiming at tailoring professional skin care products for men in China.
Since its launch, L 'Oré al men have provided three series of professional skin care programs, namely oil control, strength and wrinkle resistance, for men of different ages and skin types in China. At the same time, we constantly strive for innovation, and launch men's professional sunscreen and men's clarinet BB products to provide more comprehensive nursing choices for men in China.
L 'Oré al Group is a world-famous cosmetics manufacturer, founded in 1907. Now all kinds of cosmetics sell well all over the world and are very popular. In addition to cosmetics, the group also deals in high-end consumer goods and engages in pharmaceutical and dermatological research. Cosmetics, hair dyeing appliances, skin care products, sunscreen products, make-up, eau de toilette and perfume, dermatological research, medicines, high-end consumer goods.
1996 l' oreal buys maybelline. This move announced that scientific and technological innovation will be more perfectly integrated with makeup authority. In June, Maybelline moved from Memphis to new york, fashion capital of the world.
Maybelline new york was born! With the breakthrough patented technology, Maybelline Company has launched the newly developed Great Wear products, including lip makeup, eye makeup and concealer products.
L 'Oré al's business in China started when 1996 set up a distribution office in Hongkong. 65438-0996 Established L 'Oré al Suzhou Co., Ltd. in cooperation with Suzhou Medical College. In the same year, the first cosmetics manufacturer was established in Suzhou to produce L 'Oré al Paris products.
On June 5438+February 10, 2003, L 'Oré al China won the brand of "Little Nurse" which she had been negotiating with for four years at a confidential price. Achievements include "Little Nurse" brand, all management teams except founder Li Zhida, all sales outlets and a production base in Yichang, Hubei.
L 'Oré al China's move is to improve the bottom of its brand pyramid in China with the help of a mature low-end brand in China.
On the afternoon of June 26th, 2004, L 'Oré al Group announced that it had signed an agreement with Huang Fengying Group to acquire its brand Yuxi. L 'Oré al invited China movie star Gong Li as its image representative in Greater China and successfully opened the China market.