How to promote the healthy development of e-commerce

With the rapid growth of netizens, the continuous progress of information technology and the rapid development of logistics industry, e-commerce is exploding. Let's take JD.COM Mall, a leading B2C enterprise, as an example. From 2004 to 20 10, the sales doubled continuously at an annual rate of 200%, and broke through the10 billion yuan mark in seven years, which is simply unimaginable in the field of real economy. Even Gome, with fierce competition and rapid expansion, has reached the threshold of annual revenue of 654.38+000 billion yuan after fifteen years of hard development, which shows the super-multiplication benefit of the network economy. The annual turnover of Taobao, the leader of e-commerce, also jumped from 48 billion to 99.9 billion and then to 200 billion yuan in three years. Vanke Eslite was founded in 2007 to 20 10, and it took three years to create an amazing growth rate of 300 times ... On the same day, Tmall, the leader of platform-based e-commerce, created an amazing 65438. This is the total turnover that more than 5,000 physical stores in Shanghai can't reach during the 7-day Spring Festival holiday. It's really amazing, and the domestic consumption energy excavated by e-commerce is unbelievable. Facing the increasingly strong development trend of e-commerce, we suggest the following:

1. The government should adopt a series of policies and regulations to adapt to the rapid development of e-commerce. For example, in the face of the increasing problem of online shopping consumers' rights protection, it is necessary to introduce policies and regulations according to different situations, and clarify the responsibilities of buyers and sellers from the aspects of quotation, promotion, shopping, payment, distribution, delivery, acceptance, invoice, service, complaint, compensation and return. Departments of industry and commerce, quality inspection, public security, justice, letters and visits should also follow up in time and collect and analyze all kinds of new situations brought by e-commerce in time.

2. In order to help e-commerce enterprises stand on their feet and grow stronger, we must give them good tax and financial policies. Whether e-commerce can seize the opportunity, occupy the commanding heights of world business development and complete the gorgeous transformation of China's commodity circulation industry will determine the healthy and benign development of the whole industry, or be passively beaten or even completely occupied by overseas retail enterprises. Therefore, first, we should give e-commerce enterprises good preferential policies and growth environment in taxation, employment, financing, venture capital, seed funds, entrepreneurship counseling, industry norms and so on.

3. Talent training and reserve should provide a solid guarantee for the blowout development of e-commerce. The government should provide necessary guidance and information feedback to universities, vocational schools, social training and talent agencies, and labor dispatch companies. And promptly remind schools and training institutions to make follow-up planning and preliminary preparations in terms of specialty setting, enrollment and training courses. The talent gap of e-commerce will reach 3 million in the next decade, which shows that e-commerce must have a long-term talent development strategy to prepare for the rapid development of business. Governments, enterprises and talent training institutions should make good plans to cultivate and reserve talents to adapt to the rapid development of e-commerce.

4. Logistics warehousing is a necessary auxiliary industry to promote the rapid development of e-commerce. Especially in the logistics industry, with the avalanche of e-commerce, both the construction of distribution team, the expansion of transportation and the follow-up of background management are facing severe tests. In order to help the healthy development of logistics industry and warehousing industry, the government should give guidance and help in financing, taxation, industry norms, business planning and guidance, internal staff management, psychological counseling for members and corporate culture construction.

5. Pay attention to the psychological, physical health and value guidance of grassroots employees in the leap-forward development stage of the industry. Because the logistics industry is a labor-intensive enterprise, it attracts strong employment, such as drivers, deliverymen and porters. Very nervous. They're nervous. They often have to work overtime, and their work schedule and diet are very abnormal. If it is not taken seriously, there will be necessary psychological care, labor security and corporate culture construction in the follow-up. Then the tragic incident of Foxconn employees committing suicide may be repeated again in the logistics industry. Moreover, physical and mental fatigue caused by fatigue work and psychological pressure is likely to bring frequent traffic accidents and other safety accidents, which will cause a series of derivative hazards to society, far exceeding the destructive power caused by the Foxconn incident. The government must not relax the guidance and supervision of these labor-intensive enterprises because of the rapid development of enterprises, good tax growth and strong employability. In particular, social security agencies, workers, young women and other organizations must intervene in time to help and coach labor-intensive enterprises and urge them to build a good welfare security system and team culture.

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