What do you need to know when choosing a home building materials brand to join?

For many small and medium-sized home building materials operators, one-time joining may be to take all the risks. Comprehensive and correct planning and reasonable investment are crucial to the success of the cause. At the beginning of choosing a building materials franchise brand, franchisees must first have a certain understanding of the building materials franchise market in their own city, especially the situation of their peers in the business circle around your store, so as to be confident.

First, the brand market positioning

If the consumption level in your area can't be compared with that in economically developed areas, then you can't blindly introduce high-priced building materials brands easily; If there are many big-name building materials brands around your store, and the competition is particularly fierce, then you can stagger the scale of operation and lock the policy in the new brand, which will definitely be good;

Second, the popularity of the product.

Building materials are special products, and their procurement largely depends on consumers' preferences for products. Because of this, whether the building materials brand you want to join has outstanding reputation in the local area and how popular the product is are all elements of the demand survey.

This can be examined from several aspects. First of all, how popular is the brand in all parts of the country? What is the position next to consumers' minds? You can directly ask the brand company about its previous sales data, or you can learn from the side, and learn about its sales situation from the market and agents who have operated the brand.

Secondly, according to the brand positioning and product personality, how many local people are interested in buying this product? From this, you can judge whether the number of customers in your policy is satisfied.

Third, it depends on whether its product pricing is competitive among similar brands. Whether the design personality conforms to the consumption habits and preferences of local consumers, and try to avoid the possibility of opposition and conflict.

It should be pointed out that the popularity of affiliated products is the result of the gradual precipitation of a brand over the years, on the other hand, it is closely related to the advertising support of the company. If a brand continues to advertise in the national media and insists on a certain media exposure, it must be directly proportional to its popularity.

Third, a reasonable profit rate.

This is of course one of the most important criteria. Does entering the function give you a satisfactory profit margin? It is far from enough to look at the superficial supply discount and exchange rate, and there are many hidden projects that you may not see. Let's settle the bill roughly.

The input you need may be:

1, store rent (it may take a one-time payment of three months or even six months)

2. Store decoration expenses (one-time investment)

3. Commodity funds

4. Personnel remuneration

5. Monthly store expenses (utilities, etc.). )