Background and Significance of Yogurt

According to relevant information, yogurt has high nutritional value, and has the functions of lowering cholesterol, overcoming lactose incompatibility, beautifying, inhibiting cancer cell proliferation, preventing constipation and bacterial diarrhea. But also easier to digest and absorb than fresh milk. This is because there are lactic acid bacteria with strong vitality in fermented milk, which can enhance digestion, promote appetite, strengthen intestinal peristalsis and material metabolism of the body. Therefore, drinking yogurt regularly can play a role in regulating diet and benefiting people's health. Yogurt market has an obvious growth trend and is becoming the daily diet of the public. Our annual per capita consumption of milk and dairy products increased from 7kg five years ago to18kg last year, but at the same time, the per capita consumption of dairy products in China is still only one tenth of the domestic and international average. China dairy industry still has huge room for growth.

According to the report "Looking at China Market" released by market research company AC Nielsen yesterday, in 2004, the overall market of fast-moving consumer goods in China increased by 7 percentage points, while yogurt and yogurt essence ranked among the top 30 sales growth categories with a growth rate of 38%. Gao En, chairman of AC Nielsen China, said that people's concern for personal health has led to an increase in the demand for healthy food today, which is also the reason for the increase in yogurt and innovative categories of yogurt last year. Nowadays, drinking a glass of milk or yogurt every day has become the daily diet of urban population. From six years ago to now, we can see that tetra pak pillows on supermarket shelves and pure milk packaged inside have been replaced by a wide range of yogurt products. In the past six years, the concept of consumers has changed a lot. Yogurt, a healthy food containing probiotics, has become the new favorite of dairy consumption, and yogurt has gradually become a fashionable and healthy food for families with high income and living standards. In big cities such as Beijing and Shanghai, residents generally only order yogurt, and more and more yogurt lovers are attracted by the flavor and nutrition of yogurt and become its loyal fans. The huge market space and profits make dairy giants aim at the domestic yogurt market one after another. From the development of foreign countries, yogurt will become the main consumer of dairy industry in the next few years.