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There are two theories about the birth of the first supermarket in the world.
On September 9, 2006, the first self-service store, Piggy Twist, opened in Memphis, Tennessee. Its operator, Clarence Saunders, applied for a patent in 19 17 for this retail business model in which consumers choose the goods on the shelves themselves and finally settle accounts. This is the prototype of the supermarket.
Supermarkets quickly swept the world. In order to make their products more attractive in supermarkets, the advertising and commodity packaging industries also developed accordingly.
2. It was first produced in new york, USA in 1930. 1In August, 930, American MichaelCullen opened the first joint store-Golden Cullen in new york, USA. At that time, the United States was in the period of economic crisis. Based on his decades of experience in food management, Michael Coulomb designed a low-price strategy accurately and pioneered the commodity category pricing method.
His average gross profit margin is only 9%, which is surprising compared with the gross profit margin of 25-40% in American general stores at that time. In order to ensure low prices, the purchase price must be low, and only a large number of purchases can depress the purchase price. Michael Coulomb opened a semicolon in a chain way, established a sales system, and ensured a large number of purchases. He pioneered the self-service sales method and adopted one-time centralized settlement.