Amway product introduction

Amway Nutrilite

Nutrilite, a global brand of nutritional supplements. Since 1934 introduced the first multi-vitamin/mineral nutritional supplement food, with its excellent quality, extensive scientific research, rigorous organic cultivation and advanced production technology, it has been providing people with nutritional supplements such as protein, vitamins and minerals and a variety of functional health foods that regulate human functions.

Help people achieve ideal health. Now it has become the largest and highest quality nutrition and health food brand in the world, and has its own four organic farms with global professional certification. All raw materials are collected from the original ecological planting mode, which is really healthy and environmentally friendly.

Nutrilite nutritional health food 1998 was introduced to China, and three categories of products were successively introduced, namely nutritional supplement food series, functional food series and children's nutritional food series, which were loved by consumers in China. Six Nutrilite products were also recognized as "special products for China South (North) Polar Expedition Team" by the Polar Expedition Office of the State Oceanic Administration.

Amway yazi

Artistry, a world-famous brand of beauty cosmetics, ranked among the top five best-selling brands of facial skin care products and cosmetics in the world according to the survey of global retail turnover from Euromonitor (one of the authoritative institutions of global consumer market research and research) 1999 to 2003.

With the development and application of cutting-edge technology and self-produced products, Artistry has created excellent quality. In the field of skin care, artistry skin care products select natural ingredients and adopt patented formula to provide comprehensive cleaning, conditioning, nourishing, whitening and repairing for the skin, making the skin healthy, moist and radiant with natural luster.

Extended data

Amway's marketing model

Amway adopts a direct selling business model. Products are produced in factories and delivered directly to customers through distributors, direct sellers or specialty stores, which reduces intermediate circulation links, ensures its pre-sale, in-sale and after-sale services, and enables customers to get better services.

Amway's sales model is considered to be the best marketing model. Harvard University in the United States regards Amway's bonus system as an MBA case for students to learn. China Renmin University MBA marketing volume also included Amway's marketing model, and Waseda University also included it, showing its high market value and academic recognition.

Modern direct selling is a compound marketing model that combines the principle of direct selling and advanced management means of e-commerce.

Amway has always been a leader in the direct selling industry.

Reference source? Baidu encyclopedia-Amway