1. Communicator: In order to ensure a healthy communication effect, the communicator should pay special attention to: the communicator should establish a good image, collect and select information that is valuable to the recipient, ensure that the information is accurate, vivid, easy to understand and applicable, and choose the correct communication channel according to the characteristics of the recipient, keep abreast of the recipient's reaction and communication effect, and constantly adjust the communication behavior.
2. Health information: Health information is the content of health communicators, and it also directly affects the communication effect. Therefore, health information should pay attention to the universality and understandability of symbols, the scientificity of information, the pertinence and guidance of information, so that the recipients can take healthy behaviors voluntarily.
3. Communication channels: The so-called communication channels refer to the ways and channels of information transmission. In the process of health communication, there are many modes of communication, and different modes of communication will have a direct impact on the communication effect. The common ways of health communication include oral communication, written communication, image communication and electronic media communication.
The selection of communication channels should follow the principles of accuracy, pertinence, rapidity and economy.
4. Audience: refers to individuals or groups whose information reaches and is accepted through communication channels. A large number of audiences are also called audiences. When formulating information and choosing communication channels, health communicators should focus on the psychological characteristics of the recipients, such as seeking truth, novelty, shortness and proximity.
Pay attention to the selectivity of the receiver to information: selective acceptance, selective understanding and selective memory, and it is easy to remember the information that you are willing and like to remember. It should also be noted that recipients not only selectively accept information, but also actively seek and use information for various reasons, and their motives mainly include recreation, killing time, seeking information, solving problems or meeting social and psychological needs.
Four levels of health communication effect:
Reactions in emotions, thoughts, attitudes and behaviors. The effect of health communication can be divided into four grades according to the degree of difficulty that can be achieved.
Knowing health information is the lowest communication effect, which mainly depends on the structural factors of information communication, such as intensity, contrast, repetition rate, freshness, positioning point and creativity. Knowing health information is a necessary condition to promote effective thinking.
The recipients of health belief acceptance accept the spread information and understand and agree with the health belief advocated in the information. This is the basis and forerunner of forming a person's values from cognition. Only in team communication, if the values formed by individuals are self-centered, can they really affect their attitudes and behaviors.