Antelopes run fast on the vast land;
Pandas stroll leisurely in the dense forest;
Swallows fly freely in the blue sky;
The Olympic flame from the temple of Hera in ancient Olympia is flashing and burning. ...
165438+1October1kloc-0/countdown to 2005 Beijing 2008 Olympic Games 1000 days; Beijing, the capital of China, Workers' Gymnasium. Here and now, the whole world once again heard the sincere call of China and Beijing to the whole world: "Welcome to the world, Beijing!" "Beijing bless you, the whole world!"
The mascot of the 2008 Beijing Olympic Games, the 29th Olympic Games, was officially released to the world here.
The mascots of the Beijing Olympic Games are composed of five anthropomorphic dolls, collectively called "Fuwa", named Beibei, Jingjing, Huanhuan, Yingying and Nini respectively. The pronunciation of the five names constitutes the homonym of "Welcome to Beijing". These five dolls combine children and animals to form a happy little team, bringing passion and joy, health and wisdom, luck and prosperity to all parts of the world, conveying the concept of peace, friendship, progress and harmony of the Beijing Olympic Games and the Olympic spirit to the people of the world, warmly inviting the world to gather in Beijing to celebrate the grand ceremony of mankind, and * * * interpreting the wonderful music of China's blessing to the world.
How were Fuwa born?
200 1 13 In July, the International Olympic Committee made a wise choice that could not only go down in history, but also change history-awarding the right to host the 2008 Olympic Games to China. Since then, China and Beijing have taken a solid step in preparing for the 2008 Olympic Games. The clever and talented people of China surprised the world one after another. The emblem of the 2008 Olympic Games, "Chinese Seal Dancing Beijing" and the theme slogan "One World, One Dream", which swept the world, let the world see the rapid development and great progress of Beijing and China, and the solemn commitment and beautiful pursuit of Beijing and China.
Mascot is one of the core images of many Olympic Games and an important carrier to convey the Olympic spirit and the concept of this Olympic Games. As the image ambassador of an Olympic Games, he appeared widely in all fields of the Olympic Games, and was deeply loved by people, especially teenagers, with his lovely image and distinctive personality, and became the most popular image of previous Olympic Games. As the first Olympic Games held in China, an ancient oriental civilization, what kind of mascots will be dedicated this time? Once again, the whole world pays attention to China and looks forward to Beijing!
Judging from the selection of mascots in recent Olympic Games and other major world events, it reflects the design trend from directly selecting animal images to recreating them based on their prototypes, and even completely performing new deduction to create new images. In the Sydney Olympic Games in 2000, the deformed images of three unique exotic animals, the echidna, the kookaburra and the platypus, were chosen as mascots, representing land, water and air. In the 2004 Athens Olympic Games, Athena and Fevos, two mascots created according to ancient Greek mythology, won a full house applause with their rich Greek cultural characteristics and lovely shapes, and became the most "hot-selling" featured goods in the Athens Olympic Games.
In order to create a mascot that is also loved by the whole world, on August 5, 2004, BOCOG officially threw hydrangeas to professional design institutions and designers around the world, and publicly solicited mascot designs for the 2008 Olympic and Paralympic Games. The mascot of the Beijing Olympic Games, while having flexible commercial development value, should be the enrichment and perfection of the Olympic culture by oriental culture, which is widely recognized by people of different cultural backgrounds, genders and age groups. How the ancient and young China and Beijing glow with charming brilliance under the Olympic spirit has become a proposition to test global designers.
65438+February 2004 1 The deadline is 17: 30. In the past four months, BOCOG Cultural Activities Department, which is in charge of solicitation activities, has become the busiest place, with telephone calls, letters and emails pouring in from Beijing, China and all over the world. The mascot solicitation office has received more than 3,000 suggestions and amateur design drafts, and thousands of consultation calls. After the entries were certified according to relevant regulations, 662 valid entries were officially confirmed.
Which image will finally represent the Beijing Olympic Games on the big stage in 2008? On June 5438+February 65438+May 2004, BOCOG invited 24 experts and scholars who have made outstanding achievements in the field of art and culture at home and abroad to form a mascot art selection committee, and made artistic selection on 662 valid entries submitted, and finally selected 50 works to enter the recommendation selection stage. On the following 65438+February 17, the mascot recommendation and selection committee composed of Jin Shangyi, Chairman of China Artists Association, Chang Shana, Professor of Tsinghua University Academy of Fine Arts, and other famous Chinese and foreign artists 10 reviewed and commented on these 50 works and the other six works nominated by the recommendation and selection committee after reconsideration, and suggested that six works be panda, tiger, dragon, the Monkey King, rattle and Ah Fu.
At the end of June, 5438+February, 2004, the mascot was revised and created. Established a mascot revision team headed by the famous artist Han Meilin and composed of nine domestic design and animation professionals, and conducted a lot of artistic exploration, practice and re-creation. On the basis of brainstorming, Han Meilin, the leader of the revision team, finally completed the mascot candidate scheme for the Beijing Olympic Games.
On June 9, 2005, this mascot was finally adopted by the 54th Executive Committee of BOCOG. On August 18, the IOC sent a letter to confirm that the mascot passed the examination.
Why do Fuwa contain great energy?
For a long time, "Olympic bid" was the most popular word in Beijing and even in China. After Beijing's successful Olympic bid, "Ji Shen"-"Olympic mascot" is also popular in China.
On behalf of the government, the Sichuan Provincial Government made a request to BOCOG for Ji Shen to invite famous experts from all over the country to design the image of the giant panda. Qinghai, Xinjiang and Tibet also jointly launched Tibetan antelope in the form of alliance; Heilongjiang, Beijing and Fujian have also introduced red-crowned cranes, Kirin, South China tigers, etc ... This naturally includes the love of some animals who have lived in their hometowns for many years, and also includes the broad mind of the people of the whole country to be the host of the 2008 Olympic Games.
More participants are experts, scholars and ordinary people, who are writing their beautiful expectations for the 2008 Olympic Games with their own pens. Thousands of professional designers from all over the world created 662 entries with their wisdom, creativity and understanding of the Olympic spirit and the concept of Beijing Olympic Games. Although none of these works are exactly the same as the final mascot, they have laid a good foundation for the creation and design of mascot shapes in the future. At the same time, BOCOG also received a large number of letters and contributions from the masses, including simple suggestions, various sketches and design schemes. Due to various reasons such as incompleteness, these submissions can only be used as suggestions from the masses, but they can't formally participate in the selection, but they also play a certain reference and enlightenment role in the final determination of mascots.
All kinds of investigation, discussion and soliciting opinions before and after the mascot collection are all processes of collecting knowledge and defining the direction again and again. On April 26th, 2004, the symposium on mascot design for the 2008 Olympic Games was held in Beijing Hong Kong and Macao Center. Experts at home and abroad discussed the design concept, core concept, creation method and collection method of the mascots for the Beijing Olympic Games, which provided important guidance for the collection and design of the mascots for the 2008 Olympic Games. Brad Copland, the image and landscape consultant of the International Olympic Committee, said at the meeting that the mascot and the emblem, as two important components of the Olympic image and landscape design project, should be integrated with each other in design concept, so as to make each other a "beneficial supplement". His opinion was later adopted and concretized.
The process of collecting, sorting, analyzing and selecting mascots is also a process of brainstorming and developing ideas. Experts who participated in the initial evaluation and re-evaluation put forward many insights in the process of sorting out, analyzing and selecting. Professor Sun Lijun, member of the recommendation selection committee and dean of the Animation Institute of Beijing Film Academy, told reporters that the mascots have always been mostly animal images, and this time is no exception. However, in the process of selecting and later participating in the revision of opinions, everyone is always pondering a question: how to give it a renewed image, renewed connotation and renewed life? Some people put forward the direction of combining animals with children, which opened up new ideas for later modification and creation.
The modification of mascots is a process of collective re-creation, a process of condensing wisdom, sublimation and perfection. The reporter tried several times to find out who inspired some key ideas, but all the experts involved in the revision almost unanimously told the reporter in the interview: it was a group, which was collided by everyone in communication, debate and confrontation. Chen Nan, a teacher of Tsinghua University Academy of Fine Arts who has been involved in the whole revision process, told the reporter that the most important point in the revision creation is to replace the original single work with a group of five images to express the rich connotation of the 2008 Olympic Games, and this core idea is that after seeing an entry expressing China's traditional "five elements" thought, in the process of mutual inspiration, collision, exploration and creation, knowledge will eventually be formed.
During the mascot modification, BOCOG leaders held several special meetings to study and put forward suggestions for modification, and the Executive Committee met twice to review the mascot. While keeping secrets, BOCOG listened to the opinions and suggestions of NPC deputies, CPPCC members, democratic parties, Olympic research experts, athletes' representatives, design representatives and other people from all walks of life, so as to make the final mascot more perfect.
From creativity to connotation, from color to pen, from pattern to writing, from naming to translation, even a tiny detail has been repeatedly analyzed, studied, considered and compared. In this regard, a responsible comrade of the Olympic Organizing Committee who knows the whole process of the mascot's birth said with emotion: "Thousands of experts, scholars and designers at home and abroad, thousands of ordinary people from China in Qian Qian and many international friends have devoted their efforts and talents to this. The mascot pinned their hopes and expectations and condensed their wisdom and creation. "
Why do Fuwa touch people's hearts?
In 2005,165438+1October 1 1, the countdown to the Beijing Olympic Games was 1000 days. At this moment when the preparations for the Beijing Olympic Games are of special significance, another exciting moment in the history of the centennial Olympic Games has arrived: the global release ceremony of the mascots of the 29th Olympic Games was held in Beijing Workers' Gymnasium, and the five "China Fuwa" showed their lovely faces in the expectation, imagination and exclamation of hundreds of millions of people, which suddenly attracted people's attention and will remain in people's hearts forever.
"The mascot has a strong China style and characteristics, and incorporates a lot of China elements, which reflects the requirement that the Beijing Olympic Games will create a visual image system with strong humanistic colors, and is similar to the creation of the Olympic emblem' China Seal Dancing Beijing' and the Paralympic emblem' Heaven and Earth Man'." Professor Wu Guanying, a member of the revision team and academician of Tsinghua University Academy of Fine Arts, pointed out to reporters that the headdress of the mascot shows the diversity of China culture in many aspects: the head decoration of "Fuwa Huanhuan" based on the Olympic flame absorbs the flame characteristics of Dunhuang murals, the head decoration of "Fuwa Jingjing" panda adopts the lotus petal pattern represented by Song porcelain, the head decoration of "Fuwa Nini" swallow can clearly see the shadow of Beijing kite, and the head decoration of "Fuwa Yingying" Tibetan antelope.
"The mascot image expresses the rich and profound meaning of the core concept of" People's Olympics "in the Beijing Olympic Games. While grasping the energetic spirit of China and Beijing, it fully embodies the Olympic spirit, ideals and values of peace, friendship, progress and harmony." Pang Bangben, executive vice president of Comics and Cartoons Branch of China Oriental Culture Research Association and member of the recommendation and selection committee, believes that the five mascots are like five Olympic messengers, each with different meanings, which contains the deep blessing of the Beijing 2008 Olympic Games to the people of the world; Together, it is a United, harmonious, cheerful and happy small team and family, which conveys the ideal and pursuit of peaceful development of human society, harmonious coexistence between man and nature and harmonious coexistence between people. These slogans are integrated with the theme slogan of "One World, One Dream", spreading to the world the good wishes and unremitting pursuit of the people of China for building a better and harmonious human society.
"The mascots of the Beijing Olympic Games are undoubtedly a group of high-level works, which are easy to understand, easy to remember, beautiful and easy to use." Professor Lu, the executive director of the Chinese Animation Society and the Animation College of Communication University of China, who was invited to make mascot cartoons, believes that the unique design makes the design scheme of the Beijing Olympic Games mascot original in intellectual property rights and has broad market development space. First of all, the five basic images of mascots are suitable for different sports shapes. The second is to facilitate the combination of different Olympic souvenirs. Thirdly, it is suitable for developing souvenirs made of ceramics, glass, fluff, plastic, wood and metal.
The mascot has been affirmed by all walks of life, especially the children's heartfelt welcome. After the mascot was revised, BOCOG came to Beijing Yucai Primary School and Beijing Happy Hour Kindergarten, and interviewed and tested 49 third-grade primary school students and 22 kindergarten children by questionnaire. Almost all children think these five images are very cute, and they immediately like this group of works full of childlike interest. Many children asked where to buy these toys, and many children gave many cute and interesting names to the "toys" on the scene.
The revision team made great efforts to modify and create mascots. During the revision process, Mr. Han Meilin, the team leader, was admitted to the hospital twice because of physical and mental fatigue. He told reporters that the revision team drew tens of thousands of sketches, consulted more than a thousand books and materials, and revised nearly 100 rounds. After repeated deliberation, improvement and perfection, the modification and creation of mascots have also made breakthroughs step by step, tending to perfection: from one group to five groups, from paying attention to animal images to integrating children and animals ... "I hope and believe that this group embodies the hard-working images of many artists and millions of ordinary people, and can meet the expectations of people of all ethnic groups and people everywhere for mascots; I hope and believe that they can bring good luck to the Beijing Olympics, to Beijing and China, and to people all over the world. "
"Welcome to Beijing, world!" "Beijing bless you, the whole world!" 165438+1October1Sunday evening, in the capital Beijing, all over the country and all corners of the world, "China Fuwa" once again told the world loudly: open Beijing and China welcome friends from all directions with open arms and look forward to dancing with the world; Friendly Beijing and China expressed their wishes for a more harmonious, peaceful and harmonious world.