The company website was officially opened in June 5438+February 2000.
In March of 200 1 year, the company's material distribution center was established, and the decoration materials were purchased and distributed in a unified way.
In August 2002, the company became the director of the home improvement professional committee of Beijing Building Decoration Association, with general manager Dai Jiangping as the director and deputy secretary-general of the home improvement professional committee. At present, the company has also become one of the commitment units of "green decoration".
In 2002, in order to improve the quality and professional technical level of employees, the company established a talent training system and a talent training base.
From June 5438 to February 2004, modern accessories were formally established, thus realizing the integration of home accessories into the overall home design.
In September 2005, Xi 'an Branch of Beijing Zhao Jin Decoration & Design Co., Ltd. was established.
In March 2006, Beijing Zhao Jin Decoration Design Co., Ltd. was established.
In May, 2006, Beijing Zhao Jin Decoration & Design Co., Ltd. Changchun Branch was established.
In April 2008, Beijing Zhao Jin Decoration & Design Co., Ltd. Tianjin Branch was established.
2010 February Zhao Jin decoration & design co., ltd Taiyuan branch was established.
On March 20 12, Beijing Zhao Jin Decoration & Design Co., Ltd. Hefei Branch was established. The first stage: the current enlightenment period (1September 1999-August 2000).
Before 1999, the decoration industry in China was dominated by the seller's market. By 2000, a large number of home improvement companies appeared and the competition was fierce. New companies are mixed, the market is in a state of extreme disorder, the internal transformation of enterprises has not yet begun, and the overall quality is generally low. Under such an industry background, under the leadership of Mr. Dai Jiangping, 1999 established Beijing Zhao Jin Decoration & Design Co., Ltd. During this period, there was no clear vision, no systematic system and no brand awareness. Some people of insight closely united around modern decoration with general manager Dai Jiangping as the core, and started the development of modern decoration in the enlightenment period with a strong "charm of Huizhou merchants". They wholeheartedly consider customers, insist on "reasonable price and considerate service", and do a good job in every construction site project, which has won wide praise from Beijing owners.
The second stage: the present budding stage (September 2000-August 2006 5438+0)
After the Enlightenment, the present decoration initially established the organizational structure, strengthened the system construction, improved the management system, and began to try advertising and brand building. In May of 20001year, the decoration industry in Beijing obviously entered a difficult and turbulent period for the first time. A group of companies go with the flow. Now the decoration is aware of the "coexistence of difficulties and opportunities". There are difficulties, but more opportunities. With the help of the internal system construction in the embryonic stage, the promotion of foreign brands and long-term full preparation, the decoration successfully passed this difficult period and laid a solid foundation for today's development.
The third stage: the current positioning period (May 5, 2006, 438+0-March 2002)
After the market turmoil, although a number of companies struggled to survive, they were still confused and their positioning was unknown. Similarly, after experiencing the turmoil in the industry, they began to think deeply and had a clear positioning, that is, the enterprise positioning of "home improvement, specialization and industrialization"; Market positioning of "mid-range-oriented, giving consideration to high and low end"; Positioning with the management characteristics of "value for money, environmental protection factory"; With the strategic positioning of "integrated chain decoration group". With these clear positioning, today's decoration will soon have a sense of characteristics among consumers, laying the foundation for standing out.
The fourth stage: the current development period (from April 2002 to the present)
After the turmoil, the market began to mature. Most enterprises that can survive have distinct differentiation advantages or formed unique core competitiveness. The market is orderly and disorderly and the competition is fierce. Consumers' demand for home is also increasing day by day. How to meet the needs of consumers and guide consumer demand has become another topic in front of the current decoration. In April, 2002, the current industrial base was officially put into production, realizing the factory processing of doors, cabinets and furniture. In June 2002, the company's main material procurement service department was established, the main material exhibition hall was completed at the same time, and the one-stop main material recommendation procurement service was fully launched. It marks the beginning of the current strategic development. Actively promote the overall improvement of quality through the stages of "30,000 = 50,000+environmental protection", "pursuing quality Excellence and ensuring the final payment for two years", "there are nine today, why decorate" and "living and living experience hall"; Establish a strategic development with the core concept of "overall ecological home"; Industry-oriented strategic expansion and development, has set up six foreign branches in Guangzhou, Changzhou, Tianjin, Taitai, Tanghe, and a modern decoration dedicated to the rapid and healthy development of harmonious home construction is presented to the world.