Do snacks containing healthy and children's favorite fruits and vegetables attract consumers?

The market advantage of KFC lies in its unique chicken food taste, which is positioned in KFC, a world-famous chicken cooking expert and delicious chicken cooking expert, which is also the biggest difference between KFC and McDonald's. Its fried chicken series products, such as original chicken, spicy chicken wings, spicy chicken leg hamburger, boneless chicken fillet and so on. The outer layer is golden and crisp, and the inner layer is tender and juicy, which is widely praised by customers because of its unique and delicious taste. KFC also constantly strengthens the selling point of its chicken cooking experts in various advertisements. Mr. Su, President of Yum! Brands Greater China, a subsidiary of KFC, said that one of the reasons for KFC's success in China was the development of fast food varieties suitable for consumption in China. Whether it is chicken wings, chicken burgers, or delicious nutritious meals such as mashed potatoes, vegetable salads and hibiscus fresh vegetable soup, they are very suitable for China people to eat carefully. In order to introduce foods that are more in line with the tastes of China people, KFC has also set up a KFC China Healthy Food Committee, and hired more than a dozen domestic experts as the backing of food development. KFC takes family members as its main target consumers. The promotion focuses on young people who are more receptive to foreign cultures and new things, and all food and service environments are targeted. This is because young people prefer the light dining atmosphere of western-style fast food, hoping to influence the presence of family members of other ages. In addition, KFC has spent a lot of energy on children's customers. There is a children's dining area in the store as a birthday area for children, and colorful decorations are arranged to cater to children's preferences. There are toys as gifts in festivals. On the one hand, I hope to cultivate children's habit of eating fast food from snacks, and on the other hand, I hope that through the driving of children, I can attract the whole family to the store to receive warm service. KFC divides consumers into three categories: severe, moderate and mild. Heavy consumers come once a week, moderate consumers come once a month, and semi-annual consumers are considered light consumers. After investigation, KFC's heavy consumers account for almost 30%-40%. For heavy consumers, KFC's marketing strategy is to keep their loyalty and not let them down. These heavy consumers know KFC well because they often patronize it. Even the waiters in KFC are good friends with them. The only simple way for them is not to let them down. Such as quality, service attitude, etc. For light consumers, it is found in the survey that the biggest factor for many people not to go to KFC stores is convenience. This can only be achieved by constantly opening stores. The champs Champion plan promoted by KFC in the world, that is, standardized service, is one of the essences of KFC's successful performance, including the China market. Its contents are as follows: c: clean and tidy restaurant; H: Hospitality provides sincere and friendly reception; A: Accurate guarantee of accurate supply; M: Maintain excellent equipment; P: products; Quality insists on high-quality and stable products: s: speed pays attention to fast and fast service. Elegant environment. Clean and elegant dining environment is an important magic weapon for them to win. As soon as you enter the KFC restaurant, it gives people a feeling of bright colors, bright windows and refreshing, which makes diners feel happy and relaxed. Sanitary conditions are equally amazing. KFC's restaurant equipment is serialized and strictly disinfected. Pots are made of stainless steel, which will never make customers worry about hygiene. In the process of eating, as long as one place is dirty, the waiter will clean it up quickly and even be meticulous in going to the toilet. How can it be unpleasant? Extraordinary quality. The quality of fast food is the primary factor to attract consumers, and it is also the basis for enterprises to stand on the market. The quality of fast food is mainly manifested in several aspects, such as whether the materials are exquisite, whether the flavor is unique and whether the production is fine. The unique flavor of KFC makes people talk about it, and its fast food with good color, fragrance and taste makes people fondle it. Many consumers, especially children, want to go for the second and third time once, because their quality is really impeccable. Like sucking your fingers on plain chicken. Liu Jianming, general manager of Beijing KFC Co., Ltd. said that the reason for sucking the original chicken is that when eating this kind of chicken nuggets, the juicy chicken nuggets will run down your fingers, and the eater will lick it clean with his mouth because of its special taste, hence the name. And KFC's goal is exactly the same, trying to leave unforgettable dining experience for diners. Good service. Service is the extension of product quality. Without good service, there will be no sales, which is particularly prominent in the fast food industry. KFC attaches great importance to the topic of service. As soon as you enter the restaurant, the warm and polite waiter will greet people with a smile and provide intimate service, so that you can truly experience the feeling of being a god. In order to provide convenience for parents with infants, KFC has specially equipped children's desks and chairs and KFC Children's World. Customers don't need to worry about finding spices, napkins and other trivial things. The only thing they need to do is to fully enjoy the endless fun brought by good food and perfect service. Good service level comes from high-quality employees. KFC is very strict about hiring employees and conducts regular training to standardize its services. At the same time, an effective incentive mechanism is also an important guarantee for them to improve their staff's service awareness and service level. In short, the championship plan has very detailed operational details, requiring every employee of KFC in every restaurant in the world to strictly implement unified and standardized operations.