At the beginning of the company's establishment, it took the lead in introducing a new concept of healthy eating, that is, "always eating coarse grains and balancing nutrition". With the tenet of "healthy diet creates catering culture, and creates service value with conscience quality", it is a leader and leader in coarse grain industry, winning praise from peers and being praised as "coarse grain expert" by consumers.
The company's leading products are coarse grain soup, rice brand sesame oil, rice brand balsamic vinegar and rice brand coarse grain noodles. Raw materials are strictly controlled, and high-quality corn is selected, which is pollution-free, safe and nutritious. Its soup and seasoning are developed in cooperation with many seasoning factories and food factories. The specifications and standards meet the national product quality requirements, and the product quality is strictly controlled. Therefore, the coarse grains made are smooth in taste, salty and appropriate, in line with public tastes, and have won unanimous praise from consumers.
The company headquarters is committed to implementing the current international advanced franchise chain management system. While constantly improving industrial development and standardized management, we also rely on our own management and operation system to provide unified store design, unified operation and service specifications, unified technology and product formula, and unified advertising planning for each store, and provide high-quality product distribution for each branch. The company conducts unified professional skills training, etiquette training and corporate culture training for all employees and franchisees. Let consumers feel value for money; Secondly, let customers enjoy the warmth of home; Finally, let employees feel that they are the owners of the enterprise.
For the stable development of the enterprise, the company has done a lot of exploration in business philosophy and other aspects. Nowadays, with the efforts of all staff, the company's management structure has been continuously optimized, the management concept has been continuously innovated, and the company's various systems have been continuously improved. It attaches importance to the management of brand image and lets consumers know, recognize and trust the Mizi trademark.
Through unremitting efforts, the company has also achieved corresponding results. In 2009, the sales reached 6.5438+0.2025 million yuan, the profit was 3.658 billion yuan, the tax payment was 324.5 million yuan, and the advertising investment was 32.5 million yuan. In 20 10, the annual sales reached 10025000 yuan, the profit was 2645 yuan, the tax payment was 345800 yuan, and the advertising investment was 14000 yuan; In 20 12, the annual sales reached 1 1025000 yuan, the profit was 406700 yuan, the tax payment was 606300 yuan, and the advertising investment was 2 15000 yuan. The business scope covers three northeastern provinces and other major provinces and cities.
With the support of the state and government, the company has been awarded the certificate of "Customer Satisfaction Unit" by the Consumers Association for three consecutive years. It has been awarded "Contract-abiding and Credit-abiding Unit" by Dalian Administration for Industry and Commerce for three consecutive years, and "Commercial Franchise Qualification" by Ministry of Commerce on February 24th, 20 12.
The company always takes the service concept of "service creates value and professionalism creates success"; Adhere to the "resolute, pragmatic and efficient" work style; We firmly believe in the pioneering spirit of "surpassing ourselves and realizing the possibility". In line with the brand management concept, with first-class quality and perfect service, we will continue to contribute to the diet health of the broad masses of the people.