First, be good at using news idioms.
In the process of writing medical and health soft articles, we should be good at using some commonly used words in news to enhance the "news value" of words. How to use news words well?
1. Pay attention to the norms of place names and names.
2. Pay attention to the correct use of heterographs.
3. The use of numbers should be standardized
4. Units of measurement should be standardized and unified.
5. The use of idioms should be standardized correctly.
Second, advertising information should be skillfully integrated.
"What to say" and "How to say" are two important factors that creators should first consider when creating medical soft-text advertisements.
1. Borrow a third-party identity
In other words, for example, according to an expert, the statistics of a website, someone's words must be true. Don't introduce too long text, this method is mostly used for soft text in print media.
2. Implantation in the form of title keywords
This form is mostly used for soft texts of portal websites. The key words implanted in this paper are all cattle people, such as "Fish claw net thinks ...". Although this implantation method does not incorporate too much product information, it can convey the effect of being included in Baidu search because keywords and words appear many times as products, trademarks or company names.
Third, follow the news typesetting style design.
Font, font size, columns, borders, line spacing
1, divided into paragraphs. The first paragraph of the article can simply summarize the main content of the article, or outline it, or come straight to the point. The first paragraph should be attractive, not long and smelly. The first sentence of each paragraph should be simple and clear, so that readers can read it comfortably.
2, illustrated. All the words in an article are boring and monotonous, and it is best to illustrate them with pictures and texts. Insert a picture every 200 words or so, the picture size should be consistent, and the picture should be as high-definition as possible.
3. The text is concise. In the era of mobile Internet, most users read on their mobile phones, so it is more appropriate to choose 14px ~ 16px according to the font size of the mobile phone screen. The line spacing should be 1.5 ~ 1.75, with both ends aligned. There should be no more than three font colors.
Fourth, insist on the time of news release.
If we need "the right time", "the right place" and "harmony with people" to make a difference, so does the successful publication of medical soft-text advertisements. "Timing": Mainly manifested in the enterprise's grasp of the release timing and clever follow-up of the news hotspots at that time when releasing soft-text advertisements. When the news media continue to "hype" an important topic, enterprises should respond quickly and write soft articles similar to this topic to "follow the trend".
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