(1) innovate the sports management system and establish a market-oriented operation mechanism of the sports industry. To realize the rapid and sustainable development of sports industry, we must establish a modern sports enterprise system and establish the market dominant position of sports enterprises and institutions; At the same time, it is necessary to establish the market-oriented operation mechanism of sports industry, including the professional operation mechanism of competitive sports, the socialized development mechanism of mass sports, the diversified investment mechanism guided by the government and with the strong participation of private capital. It is necessary to change the organizational structure and form of sports enterprises, establish the concept of big sports, break the administrative divisions and industry restrictions, follow the market rules and the inherent laws of sports industry development, and form a number of cross-regional, cross-industry and cross-ownership sports industry groups; It is necessary to cultivate and attach importance to the role of sports intermediary organizations, establish key intermediary organizations including sports industry associations and sports brokers associations, give full play to their compensatory role in the "government failure" and "market failure" of the sports industry market, and promote the orderly and healthy development of the sports industry.
(2) Focus on supporting sports fitness and leisure industry and sports competition and performance industry, and promote the rapid development of the whole sports industry. Sports fitness and leisure industry and sports competition and performance industry have the characteristics of stable market demand, low industry concentration, easy entry or exit of enterprises, rapid development and strong industrial linkage and driving effect. To accelerate the development of sports industry, we must focus on the development of these two main businesses, and through their linkage and driving effect, radiate and drive the development of other sports service industries and sporting goods industries.
(3) Strengthen government guidance and increase policy support. The government should bring the sports industry into the national economic statistical system, establish unified and standardized statistical data of the sports industry, strengthen timely understanding and comprehensive grasp of the development of the sports industry, and strengthen effective government guidance; Cultivate sports into a new economic growth point in our province, and give appropriate tilt in taxation, loan financing and other aspects. It is suggested that sports industry should be brought into the category of big cultural industry in our province and fully enjoy the preferential policies of cultural industry, especially the policies related to culture and entertainment; Formulate and improve sports industry laws and regulations, including sports market law, sports lottery law, sports brokerage law, sports insurance law, etc. To ensure the orderly development of the sports industry.
(4) Pay attention to the training of sports industry professionals and strengthen the construction of sports industry team. First, set up sports economy, sports industry, sports marketing, sports management and other related majors and disciplines in sports colleges and universities to speed up the training of specialized management talents needed by sports industry; Secondly, openly select and introduce a group of professionals who understand management and enrich the sports industry management team; Thirdly, strengthen the training of sports industry managers so that they can master modern economic theory and sports marketing technology and improve their professional quality and management level.
(5) Promote the coordinated development of sports industry according to local conditions. In the near future, we should focus on accelerating the development of sports industry in Changsha-Zhuzhou-Xiangtan urban agglomeration, relying on the radiation and project influence of urban agglomeration to promote the development of sports industry in five surrounding cities (Yueyang, Yiyang, Changde, Loudi, Hengyang, etc.); The five peripheral cities should focus on the development of industries and related industries that match the sports industry of Changsha, Zhuzhou and Xiangtan urban agglomeration, as well as mass sports industries and sports tourism with local characteristics; Xiangxi mainly relies on local unique national sports tourism resources to develop sports tourism with national characteristics.