When digital camera manufacturers have transformed, in fact, we see that both Nikon, Canon, or Sony, and even including Leica, once prosperous digital camera manufacturers, now relying on the profitability of digital products are getting weaker and weaker, and even losses constantly. Although at one time the emergence of micro-single, is considered to be a digital SLR camera alternatives can fight against intelligent mobile terminals, but ultimately proved that in the cell phone shooting ability is more and more strong today, digital camera manufacturers are more and more difficult, counting on the digital camera itself has obviously been difficult to reverse the pace of development of history, as when Kodak, Fuji's decline, if the original digital camera If the emergence of digital cameras buried the traditional imaging giants like Kodak, then with the popularity of smartphones, especially the ability to shoot more and more powerful after the digital camera manufacturers are also basically buried.
Of course, the imaging giants there is room for transformation, and even cooperation, Sony, Leica are cutting into the smartphone camera market capabilities and experience, while Canon turned to the medical imaging market determination is not small. Relatively speaking, Nikon's step is not light enough, how to choose and develop in the future also need an important transition period. In fact, for Sony, the development of the image itself is also more inclined to the sensor, camera and so on, simple digital products, lenses, SLR, micro-single rather difficult to carry more expectations. And Leica and Huawei cooperation, the future is not there are more manufacturers to continue to observe, of course, Leica positioning high-end, the product itself is relatively small, in a certain personalized market there is still room to dig, but not too much.
Some people have been discussing the "cell phone can replace the SLR"? In fact, this is not a problem at all, for photography enthusiasts and enthusiasts, the phone naturally can not replace the SLR, but for more popular users, the phone can completely replace the digital camera. In fact, we are in the scenic tour, look around the photo people use what equipment to know, many people are simply holding a cell phone, selfie stick, etc., carrying a huge and bulky digital SLR instead of very few people. This is the choice of the masses, for digital camera manufacturers, relying on a little niche photography enthusiasts obviously can not support their own, then the end result is that the digital camera gradually talks out of the history of the stage, and turn to be more lightweight, can be **** enjoy the emerging mobile terminal replacement.
At present, Japan's several former digital camera manufacturers have begun to have turned to new areas, Olympus, Nikon, Canon have begun to shift the focus of business from the camera to the medical equipment market. Konica Minolta, on the other hand, completely withdrew from the camera market, focusing on printing and optical equipment. In fact, for camera manufacturers, in addition to entering the emerging field of imaging, but also should increase cooperation with smart terminal manufacturers, the camera to do small, to do inside the phone, increase the investment in cell phone camera head, although the profit will be reduced, but if it can be scaled up, it will also be a not small market. Of course, for those who do not have the characteristics of the manufacturers, the future may really have to change course, or survival is a problem.