Recently, Tesla's stock price has risen four times in the past six months, which has also benefited the automotive electronics sector. Automotive electronics is generally categorized into four major areas: automotive power control systems, automotive electronic systems, intelligent control systems and Internet connectivity systems. In the future, the vehicle for the number of software and the amount of data demand will continue to grow, relying on in-vehicle equipment can realize the operation of automatic driving, and at present in China, the world's largest automobile production and consumption market, the development of automotive electronic systems of intelligent, networked, systematic development one after another landing, who can occupy the high ground? Xiaoliu take you to see the opportunities!
Look at the track?(a) user value
Automotive electronic systems have now become an important auxiliary facility in the automotive control system, with the new energy vehicles, unmanned vehicles, vehicle information system technology is becoming more mature, the user in the vehicle intelligence more demand for the release of the vehicle, will promote the automotive electronic system more involved in the service, to provide users with a safer, smarter driving experience.
(ii) operating value
In the context of the rapid development of automotive intelligence, strengthen the safety and reliability design of in-vehicle chips, operating systems, application software and other safety and reliability design, key electronic parts and components of the safety, intelligence, experience enhancement needs, will promote continuous innovation in the automotive electronic systems industry, according to the "2019-2025 China's automotive electronics industry market operating situation and investment strategy consulting Report" estimates that in 2020, China's automotive electronics market size is expected to reach the level of 100 billion U.S. dollars, close to 700 billion yuan.
(C) investment value
Currently, automotive electronics has entered a new round of technological innovation cycle, it is reported that the cost of electronic components in the cost of high-end automobiles accounted for more than 60% ~ 70%, the market size of more than trillion. How big the market is, how far it can go, determines how big the return investors can get.
From the Chinese market, small six through six prism incomplete statistics of the automotive electronic systems in the field of enterprise registered capital accounted for the layout of 1 million - 10 million, 10 million - 50 million registered capital enterprise number of proportionally equivalent to 18.34%, 18.33%, respectively, more than 100 million clubs accounted for 45% of the enterprises, leading the automotive electronic systems industry to the intelligent, Net-connectivity direction, it can be seen that the field attracts large capital to participate in the competition.
Look at the players?(a) Matching enterprises
Small Six searched through the six prisms in the automotive electronics industry, to obtain more than ten million investment, and based on the automotive electronic system field of investment and financing events, and found that a positioning in the automotive intelligent safety technology enterprise Suzhou Zhihua. Investment events show that Suzhou Zhihua received 12 million yuan of strategic investment from Brilliance Investment.
Data shows that Shenzhen Brilliance Venture Capital Co., Ltd. was founded in April 2000, is the first batch of market-oriented operation of the establishment of domestic venture capital institutions. Its seven major investment areas are TMT, intelligent manufacturing and robotics, energy saving and environmental protection, consumer services, medical and health, military and modern agriculture. The cumulative investment amounted to RMB 15,735,930,000, the number of invested enterprises was 266, and the number of invested enterprises listed was 31.
The Darchen investment trend chart shows that the amount of other acquisitions in 2015 and 2019 is highlighted, although in 2019, the number of investments has declined considerably along with the overall investment market trend. Suzhou Zhihua is the core enterprise of Darchen layout in the field of automotive electronics, Xiaoliu have seen, its intelligent hardware in the field of Internet of Things, but also invested in laser and optoelectronic sensing technology as the core of the research and development of optoelectronic instrumentation enterprise exquisite photoelectricity, the latter, the intelligent driving sensing system and automotive driving safety monitoring also have technology accumulation.
Also, Suzhou Zhihua's C-round investment was participated by CIC Venture Capital Management Co. in an undisclosed amount. Founded in 2016, Guotou Venture is a fund management company independently operated by Guotou Group in a market-oriented manner. Currently*** manages four funds with a scale of 14 billion yuan.
Suzhou Zhihua is an automotive assisted driving system developer with independent intellectual property rights, integrating research and development, production, sales and service. With image sensing and intelligent recognition and processing technology as the core, the company has successfully developed several automotive intelligent safe driving systems, such as lane departure alarm system, forward collision warning system, panoramic image system, reversing image assistance and so on. We have developed a series of products in various fields such as in-vehicle intelligent monitoring and intelligent safety driving assistance, which are utilized in several automobile brands.
Six Prism's information page about Suzhou Zhihua shows that it has an international high-tech enterprises, technologically advanced enterprises, the National Science and Technology Progress Award, etc. for its scientific and technological level of endorsement. The science and technology label involves intelligent hardware, key components of new energy vehicles, next-generation information networks, intelligent manufacturing and other fields.
We can see from Suzhou Zhihua's technology label that it has technology accumulation around its own image sensing technology, in automotive-grade packaging technology, image system parts, image system failure detection, sonar system, vehicle driving control, positioning system parts and so on. And from its technology development route, starting from the camera-related technology, successively in the car networking, vehicle cameras, automotive assistance systems, radar and ADAS field to explore new application scenarios.
Talent technology capital relationship mapping, Suzhou Zhihua's investment relationship is relatively clear, in addition to the above mentioned Guotou Venture Capital and Brilliance Investment, the other core investment from Tsinghua school enterprise related investment, such as Qidian International, Suzhou Huaye Automobile. One of the technology transfer involved in a Zhihua, previously we have paid attention to, Zhihua is focused on driverless field of high-tech enterprises.
From the merger and acquisition of Suzhou Zhihua Jingu shares investment relationship, its investors include BAIC industry investment and other industrial funds, but also Huaxin Securities, Tianhong Fund and other well-known institutions involved.
(B) team background
Suzhou Zhihua has a strong technical and talent reserves in machine vision program, the core team of 33, which helps to promote the development of multi-sensor depth fusion products. Investment is to invest in people, therefore, the academic qualifications of the founder of the enterprise, entrepreneurs which school background, determines its entrepreneurial direction and the field of professionalism, technology, knowledge of the cognition; In addition, in the experience of seniority, professional experience in the industry, often determines the success or failure of the project.
Suzhou Zhihua core engineer Deng Bo, also the company's managing director, Tsinghua University automotive department graduated from the Changan Automobile Research Institute, served as a new energy company vehicle control strategy room group manager. Its information card shows that it belongs to the team of Professor Ke Qiang, director of the Research Center for Intelligent Connected Vehicles and Transportation at Tsinghua University, who is also the director of the Expert Committee of China Intelligent Connected Vehicle Industry Innovation Alliance, a titanic expert in the field.
From Dengbo's technical partnership chart, most of its personnel are from Tsinghua University, either classmates or alumni, all of whom are top talent resources.
Data shows that Suzhou Zhihua is y engaged in the field of artificial intelligence algorithms (especially machine vision), and has developed panoramic surround view system, lane departure alarm system, forward collision warning system, pedestrian detection, night vision assistance, blind spot detection, fatigue monitoring and other ADAS products. These applications are based on the car, the need is across the IT, information, communication and other areas of composite talents.
From Suzhou Zhihua's overall patent situation, based on the innovation of intelligent driver assistance system, the accumulated 53 patents. Among them, 57% are invention patents and 30% are utility models. It is especially important to note that 100% of the patents are self-developed, which is unbelievable!
We from its company core technology invention, selected an invention name for the camera optical axis detection equipment calibration method, Patent No.: CN201310745396.8; the page shows that the patent according to the camera in the equipment around its own center 180 degrees rotation and the center of the theory of invariance, the entire calibration process in one fell swoop, with a strong digital assertion of the proof; save the the cost of making standard cameras, saving labor hours and improving productivity.
From the life cycle diagram of the patent, after completing the patent disclosure, it was applied by Shenzhen Skyworth, Dajiulong Stereoscopic Technology Company and other patents, which can be seen that its patent innovation value and application areas are rich.
It is reported that Suzhou Zhihua has bound a number of independent brand car companies, including Guangzhou Automobile Group, SAIC-GM-Wuling, Geely Automobile and so on. As a pioneer in the field of intelligent assisted driving, the future commercialization ability is expected, worthy of capital attention.
This article comes from the author of the automobile home car, does not represent the views of the automobile home position.