Poster font typography - product promotional poster text arrangement skills have?

Poster image text how to layout?

First of all, we first find good material online, material picture quality to high-definition appropriate, convenient for the next step.

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After the material to find a good, we open the PS software, the material picture dragged into the operation area, you can also directly open.

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After dragging the material to the operation area, we first observe the picture, found that the right side of the picture has a part of the blank area, we use the crop tool, the blank part of the crop off.

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Cut out the blank area, we click on the text tool, select the horizontal text tool.

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Set up a good horizontal text area, the feeling of the screen does not quite match, so we use the enter key, the input box will be stretched, you can become a vertical text.

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Then, we select the text, set the font and color, so that it matches the picture.

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Then, we drag the text to the left side of the poster to rasterize the text for the next step.

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Text rasterization, we continue to select the text of the text right-click the text or use Ctrl + t key, select the deformation function.

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In accordance with the principle of local composition, we will deform the font for the S-shaped, one word by one word adjustment, and the picture fit prevail.

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Finally, we use the Curve tool, the whole picture can be brightened.

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Well, today's poster image text how to layout tutorials. Introduced to you here, let's compare the results before and after it.

Product promotional poster text arrangement skills are?

The choice of fonts

Fonts in a variety of styles, like smells and sounds, contain different emotions, meaning and relevance. If you apply an inappropriate font in the poster, it will greatly reduce the effect of information transfer, or even become invalid information, affecting the conversion rate.

①Cars, razors, gaming equipment and other consumer and user groups are mainly male, its product poster design can be based on the male rugged, tough and other characteristics, choose the thick strokes, full of power fonts, such as the Founder bold black Simplified Chinese, Han Yi Lingxin Simplified Chinese.

② women's clothing, jewelry, skin care products and other consumer and user groups are mainly women, the product poster design can be based on women's flowing, soft, beautiful, fashion and other characteristics, choose slender, curved, beautiful, thick and thin font changes.

3 promotional products usually need to convey to the user very excited and intense emotions, and this emotion coincides with the male characteristics of intense impulsiveness and excitement of the characteristics of the same, so in the promotional activities of the poster, masculine fonts are commonly used, these fonts are thick and conspicuous.

4 baby product posters based on children cute, funny, round, lively, mischievous and other characteristics, you can use cute, round strokes, playful, irregular font.

⑤ Literary style clothing, jeans and other consumer groups to the literary flavor of the youth, its product poster design can be based on the comfort of this group of people, quiet, yearning for a slow life and other characteristics, the use of handwritten, vintage elegant fonts and so on.

Text combination

①The readability of text. The main function of the text is to convey all kinds of information to the public, in order to achieve this purpose, we need to consider the appealing effect of the text, giving a clear visual impression. It can be arranged in a staggered position, paying attention to the different colors of the text, as well as changes in some of the strokes.

②The text of different materials. Combined with different backgrounds and publicity products, you can design the main title of the text of different materials.

3 ③ Text bottom superimposed color block. By superimposing different shapes and colors at the bottom of the text, it makes the text more prominent. When the text and background colors are too similar, you can use this method to avoid the text into the background.

4 lines of modification. By adding some lines in the copy part of the appropriate, can increase the attention of the text, but also can make each part of the text clear at a glance, the function is clear.

On the product promotional poster text arrangement skills which, Global Ivy editorial and you temporarily share here. If you are interested in website design, page layout, image processing, I hope to share this article can give you help in your study or work. If you still want to learn more about graphic design materials and techniques and other content, you can click on the site's other articles to learn.

ps how to design a poster layout

ps how to design a poster layout. 1. The text of the poster must be simple, clear and eye-catching. Text design, should pay attention to the following points: (1) the appropriate application of the text to make it clear at a glance; (2) the text content is accurate, concise, vivid, avoid lengthy and fragmented; (3) the text content and the background color to have a harmonious contrast, should not be mutually contradictory. 2, the overall design of the poster design of the font selection, we generally need to pay attention to the following points: (1) a successful poster, whether it is in the theory or in the specific design process. (1) a successful poster both in theory and in the specific design process, should be the font design as a whole to deal with. (2) font design is an important part of graphic design. Regardless of the font style, the final expression of the effect should be able to realize, even in some specific environments, but also be able to fully hold these specific effects. Word