One, store location: do not choose the expensive, only the right. Of course, in addition to this, in the store site selection, but also the use of professional tools, a comprehensive analysis, but also subject to the long-term development strategy of the health museum.
Two, the core technology: differential marketing, striving for the first. Wellness Museum is different from the daily line, selling technology and beauty project services. If there is no hard technology, excellent products, like the lack of legs to move forward, doomed to not be able to travel far.
Three, service: standard operation, service with heart. The success of the health museum, relying on standardized operating procedures, management training with the times, so that the heart of the service, standardized service has become the code of conduct for all employees to ensure the high quality of health museum services.
Four, means of communication: wide range of channels, combination of winning. Wellness Museum to join the chain business for many years still believe that word-of-mouth dissemination is still the top priority of the publicity of the Wellness Museum. To form word of mouth spread, first of all, rely on quality, rely on service to win the customer's mind. Only satisfied customers will take the initiative to introduce to others, the formation of word of mouth effect.
Fifth, store management: the big picture, details. Store management is no small matter, customers come to the health museum to receive services, we must give customers a warm feeling of home. A broken paper cup, a small particle of dust, will cause customer unhappiness, thus affecting the final degree of customer satisfaction.
Sixth, customer management: wide open source, creating loyalty. Health center that the customer is the life of the health center. Have a long-term, stable customer base is the basic conditions for the sustainable development of the health museum. Health museum, a hand to open up sources of customers, attract new customers to join; a hand to maintain the old customers, creating customer loyalty. With more and more loyal customers to do support, health museum can continue to develop.
Seven, promotional activities: real concessions, old and new. In the terminal, promotion is the best advertising. Wellness center is no exception. But consumers after years of baptism of promotion, has a strong "promotion detection" ability. Therefore, the promotion must be real profits.