Market Demand for EcotourismCurrent Market and Development of Ecotourism

1. The current market and development situation of ecotourism

In today's American society, with the rapid development of the economy, people's American standard of living is gradually improving. On the basis of meeting the most basic material conditions, urban and rural residents are increasingly deepening the demand for spiritual culture. Therefore, the living environment and production environment, food safety and hygiene, rural ecological environment is increasingly emphasized. From the perspective of the development of ecological agriculture, accelerate the development process of original ecological agriculture, create a favorable development environment, and build a new socialist countryside with clean villages, beautiful environment and rich economy is the new direction of ecological agriculture development.

This is closely related to the development of ecological economy, the construction of socialist spiritual civilization, and the promotion of environmentally friendly and resource-saving ecological agriculture. Concerned about the development prospects of eco-agriculture, we must focus on the positioning of demand for eco-agricultural products and services. In the final analysis, agricultural production pursues benefits, and the final output of eco-agriculture includes two categories, one is products and the other is services. Both products and services need to meet market and consumer demand.

From the production link, the development prospect of eco-agriculture is to focus on food security, reduce energy consumption and protect the agro-ecological environment while producing traditional meat, eggs, milk, vegetables, fruits and grain crops. Therefore, it is necessary to minimize pollution in the production process, without using or less use of the corresponding chemicals, so that the final product is green, organic, safe and pollution-free.

From the marketing aspect, eco-agriculture needs scientific management, advanced technology and novel ideas. In addition, eco-agriculture has a closer relationship with the tertiary industry in the process of development. While producing agricultural products, eco-agriculture also has high requirements for its supporting facilities, such as the corresponding regional culture and aesthetic significance. Therefore, in recent years, agricultural and sideline products with tourism and ornamental value have poured into the market to occupy a place.

In addition, constantly improving the quality of products and services is the basis for ensuring the rapid development of eco-agriculture. The degree of development and scale of production of eco-agriculture will ultimately be constrained by the level of science and technology. Therefore, the development of eco-agriculture must emphasize and actively adopt the relevant high and new technologies, so as to promote the development of production and services by scientific and technological progress. On the other hand, eco-agriculture also requires investment in modern technological products, such as new fertilizers and mechanical equipment. At the same time, it is necessary to pay attention to all kinds of negative problems that may arise in the production process and take timely and appropriate measures to solve them.

For example, the environmental pollution caused by animal manure and the decline of soil fertility. When these aspects are considered maturely, the construction of ecological agriculture is half successful. The prospect of ecological agriculture development mainly focuses on the construction of ecological culture. Now more and more people are paying attention to spiritual needs. Agriculture is the primary industry, the foundation of the national economy, and should not lag behind.

This requires agricultural development to keep up with the trend of the times, and actively develop an agro-ecological culture with a strong humanistic flavor and deep heritage. Corresponding measures include: improving the professional skills and comprehensive quality of employees, realizing a two-way balance between ecological and economic benefits, and committing to brand building. In short, in the market economy, the development of eco-agriculture should be close to the current market demand, in the production and sales process consciously develop and explore its connotation, while with the corresponding services, eco-agriculture can be benign, sustainable development.

2. Prospects for the development of eco-tourism

The year 2021 is the first year of the 14th Five-Year Plan. The tourism industry is gradually recovering, the production and operation of tourism enterprises are improving, and tourism investment is maintaining the momentum of recovery.

(1) Tourism enterprises are expected to continue to improve.

The tourism industry is expected to continue its recovery growth trend. However, domestic pressures

(3)Positive factors in seven major data releases.

China has a population of 1.4 billion, with a middle-income group of more than 400 million. The education level of the population has significantly improved, and the trend of population mobility and agglomeration has become more obvious. The demographic dividend is shifting to the demographic quality dividend, and as the world's largest domestic tourism market, there is great potential for development.

;One old and one young has become a hot spot in the market.

The proportion of children the U.S. population and China's elderly population have increased. While the full potential of the birth policy is released, aging has become a long-term basic national conditions in China. Study tours, parent-child tours, senior tours, convalescent sojourns and so on. Has a broad market prospects.

(5) The happiness industry and the deep integration of tourism.

People's demand for quality, convenience and customization of a better life is rising, and tourism is further integrating with happy industries such as culture, sports, health and pension.

(6) Carbon Neutrality for Green Tourism Development.

Achieving the dual-carbon target will bring about structural adjustment and development transformation of the tourism industry, thus promoting the development of eco-tourism, green tourism and low-carbon tourism.

Current LocationEcotourism is a kind of nature tourism that contributes to the preservation of nature for the purpose of appreciating and studying nature, wildlife and any cultural features. Its best feature is that it can support local economic development by combining commercial tourism and ecotourism in the destination while protecting the environment and taking responsibility for maintaining normal life in the area.

Differences:

1. Ecotourism and traditional tourism sometimes use the same natural areas, but with markedly different attitudes and interests.

2. Traditional tourism has nothing to do with the ecology and characteristics of the tourist area and is intended for pleasure and recreation. On the other hand, ecotourism is attracted by the natural areas themselves, the study and appreciation of their natural features, and the non-consumptive use of wildlife and natural resources.

3. Ecotourism is a planned activity that relies on strict management to prevent serious environmental hazards. Therefore, prior assessment of impacts and benefits is necessary to avoid the negative environmental impacts of poorly planned traditional tourism. A well-designed interpretive program can also make protected areas centers that support the local dissemination of knowledge, skills, and lifestyles, thereby preserving the traditional values of the local population and spreading their culture to the outside world, contributing to cultural prosperity.

3. Eco-tourism Market Analysis

Eco-tourism transportation is based on hiking, accommodation is mostly tent camping, and everything possible is done to minimize the damage to nature, eco-tourism leaves footprints and takes away only photographs, and protects the nature that is closely related to human beings.

Under the premise of protecting the ecological environment, with the harmonious development of man and nature as the guideline, relying on good natural ecological environment and unique human ecosystems, adopting an eco-friendly way of eco-experience, eco-education, eco-cognition, and obtaining a pleasant way of traveling.

First, the object of ecotourism is natural scenery; second, the goal of ecotourism should not be destroyed. In the context of mankind is facing a global environmental crisis, [1] with the awakening of the United States of America's environmental awareness, green movement and green consumption has swept the world. Ecotourism as a kind of green tourism consumption, once proposed in the world has caused a huge reaction. The concept of ecotourism quickly spread around the world, and its connotation is constantly enriched. In view of the current deteriorating living environment,[1] from one point of ecotourism, the tourism industry defines ecotourism as back-to-nature tourism and back-to-nature tourism In view of the various environmental problems in the development of the tourism industry, the tourism industry defines ecotourism as conservation tourism and sustainable development tourism from the second point of ecotourism. At the same time, countries around the world are carrying out ecotourism according to their own national conditions, forming their own unique ecotourism.

4. Status of Ecotourism Development

Ecotourism is a special form of tourism, whose destinations are natural areas or some specific cultural areas. And the tourists are high knowledge and high quality tourists. The purpose of their tourism is to learn the natural and historical knowledge of local culture and environment by traveling to natural areas and specific cultural areas. In this process, not only the tourists can benefit, but also the tourist destinations. What's more important is that in the course of all these things, the tourist destination remains unaffected by external influences and still retains its original flavor. There are nine basic characteristics of ecotourism.

1. Eco-tourism is protective;

2. Eco-tourism is natural;

3. Eco-tourism is educational;

4. Eco-tourism is scientific;

5. Eco-tourism is professional;

6. Eco-tourism is high class;

7. Eco-tourism is participatory;

8. ecotourism is ornamental;

9. ecotourism is popular.

Current Location Ecotourism is presented as an alternative to mass tourism, which dominates development in many parts of China. By empowering local people to decide what kind of tourism they want in their communities, ecotourism strives to enable tourists to enjoy beautiful natural environments and experience local cultures with minimal impact on the local environment and with respect for local people's traditions. beliefs and customs. Ecotourism is very different from traditional mass tourism. By limiting the number of tourists and controlling the consumption of energy and water, it makes possible a full exchange between different cultures. It provides tourists with historical information about local nature and culture, enabling them to give back to the community not only monetarily.

I. Yangkang Tourism

Improving people's livelihood and well-being is the fundamental purpose of development. We must work harder to benefit people's livelihood, solve their worries, make up for people's shortcomings in the development of people's livelihood, to promote social justice, to raise children, learning and teaching, work for a living, medical treatment for the sick, old people have a sense of well-being, live in a home, help the weak and help the needy, and other aspects of the continuous progress, and in-depth poverty alleviation, to ensure that all the people in the * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * enjoy the development of a sense of more gain, and continuously promote comprehensive human development and the prosperity of all people*** together.

Strengthening the social security system. In accordance with the requirements of covering the bottom line, weaving a dense network and building mechanisms, a comprehensive multi-level social security system covering all people, integrating urban and rural areas, with clear rights and responsibilities, appropriate protection and sustainability has been built.

Implementing a comprehensive national insurance program. The basic pension insurance system for urban workers and urban and rural residents will be improved, and national coordination of pension insurance will be realized as soon as possible. Unify the basic medical insurance system for urban and rural residents and the major disease insurance system. Improve the unemployment and work-related injury insurance systems. Establishing a nationally unified social insurance public ****service platform. Coordinating the social assistance systems in urban and rural areas, and improving the minimum subsistence guarantee system. Adhere to the basic national policy of gender equality and protect the legitimate rights and interests of women and children. It will improve the systems of social assistance, social welfare, charity, and preferential treatment and resettlement, and improve the system of care and services for left-behind children, women and the elderly in rural areas. It is also developing the cause of the disabled and strengthening rehabilitation services for them.

People's health is an important symbol of national prosperity and national flourishing. It is necessary to improve the national health policy and provide comprehensive and full-cycle health services for the people. We will deepen the reform of the medical and health care system, comprehensively establish a basic medical and health care system with Chinese characteristics, a medical insurance system and a high-quality and efficient medical and health care service system, and improve the modern hospital management system. It will strengthen the basic medical and healthcare service system and the construction of a team of general practitioners. Eliminate the use of medicines to support medical treatment, and improve the system of guaranteeing the supply of medicines. Adhere to the principle of prevention, carry out in-depth patriotic hygiene campaigns, advocate healthy and civilized lifestyles, and prevent and control major diseases. We will implement a food safety strategy so that people can eat with peace of mind. Adhere to the equal importance of Chinese and Western medicine, and inherit and develop the cause of Chinese medicine. Support social medical management and develop the health industry. Enhancement of th

Adhering to the harmonious coexistence of man and nature. Building an ecological civilization is the millennium plan for the sustainable development of the Chinese nation. We must establish and practice clear water and lush mountains are priceless assets adhere to the basic national policy of saving resources and protecting the environment, treat the ecological environment as life, integrate the systematic management of mountains, water, forests, fields, lakes and grasses, implement the strictest ecological environmental protection system, form a green mode of development and way of life, and resolutely take the road of civilized development of production and development, affluent life and ecological wellbeing, to build a beautiful China, and to create a good living environment and a good ecological environment for the people. create a favorable environment for production and living, and contribute to global ecological security.

Adhering to the construction of human destiny***similarity. Build an ecological system that respects nature and develops in a green way.

Speed up the reform of the ecological civilization system and build a beautiful China. Human beings and nature are the same body of life***, and human beings must respect, conform to and protect nature. Humans can only follow the laws of nature to effectively take the road less traveled in the development and utilization of nature, and it is an irresistible law that human beings harming nature will ultimately harm themselves.

The modernization we want to build is the modernization of man and nature in harmony***existence. We not only want to create more material wealth and spiritual wealth to meet the growing needs of the Chinese people for a better life, but also provide more high-quality ecological products to meet the growing demand for a beautiful ecological environment. Adhere to the policy of prioritizing conservation, protection and natural restoration, and form a spatial pattern, industrial structure, mode of production and lifestyle that conserves resources and protects the environment. Nature, it is quiet, harmonious and beautiful.

Promoting green development. Accelerate the legal system and policy orientation of green production and consumption, and establish a sound economic system of green, low-carbon and recycling development. Build a market-oriented green technology innovation system, develop green finance, and grow the energy-saving and environmental protection industry, clean production industry, and clean energy industry. Promote a revolution in energy production and consumption, and build a clean, low-carbon, safe and efficient energy system. Promote comprehensive resource conservation and recycling, implement national water conservation action, reduce energy and material consumption, and realize the cyclic linkage between the production system and the living system. It advocates a simple, moderate, green and low-carbon lifestyle, opposes wastefulness and unreasonable consumption, and carries out actions to create conservation-oriented organizations, green families, green schools, green communities and green travel.

Strengthening ecosystem protection. It will implement major projects for the protection and restoration of important ecosystems, optimize the ecological security barrier system, build ecological corridors and biodiversity protection networks, and improve the quality and stability of ecosystems. It has completed the delineation of three control lines, namely the red line of ecological protection, permanent basic farmland and urban development boundary.

Carrying out the greening of the national territory, advancing the comprehensive treatment of desertification, rocky desertification and soil erosion, strengthening the protection and restoration of wetlands, and enhancing the prevention and control of geological disasters. It will improve the protection system of natural forests and expand the return of farmland to forests and grasslands. It will also strictly protect arable land, expand pilot crop rotation and fallow farming, improve the fallow system for arable land, grassland, forests, rivers and lakes, and establish a market-oriented and diversified ecological compensation mechanism.

Improving the red line of ecological protection, permanent basic farmland and urban development boundaries, and strengthening the protection of ecosystems, is a guarantee for tourism development.

Three. Cultural tourism

Socialist culture with Chinese characteristics, originating from the Chinese outstanding traditional culture nurtured by the Chinese nation's more than 5,000 years of civilization, integrated into the revolutionary culture and advanced socialist culture created by the Party's leadership of the people in the revolution, construction and reform, and rooted in the socialist socialism with Chinese characteristics this is a good exercise.

Adhere to the blossoming of a hundred flowers and the contention of a hundred schools of thought, and adhere to creative transformation and innovative development, and constantly create new splendor

5. Analysis of the market demand for ecotourism

Foreign ecotourism has developed earlier, and according to the different conditions of each country, the development mode and measures taken are also different. Ecotourism in the world generally adopt legalized management. 1916, the United States passed a bill, decided to set up the National Park Service. Since then, the management of national parks has been regulated by law. The United Kingdom also passed a similar act in 1993. As can be seen from its name, the National Parks Protection Act, it is an act aimed at strengthening the protection of natural landscapes and ecological environment.

And Japan formally enacted such a bill after the Rio Conference in 1992, and began to regulate the construction of ecotourism by law. On the other hand, the international community has also paid more attention to formulating development plans and strategic measures for ecotourism. Like the United States, as early as 1994, it has already formulated its own ecotourism development plan just to be able to cope with the increasing number of tourists.

On the other hand, Australia has invested nearly 10 million Australian dollars to realize its national ecological development strategy. As for Mexico USA's tourism plan for the new century, it is focused on ecotourism. In addition, Kenya, which is famous for its ecotourism, has made ecotourism an important program in many of its national development strategies.

In the process of development, these countries also pay attention to the tourism industry's environmental protection propaganda, so that people consciously pay attention to the ecological environment. Britain has launched a green tourism campaign, while Japan has shown its attitude by organizing many seminars on ecological conservation within the tourism industry. All in all, it is an aim to make all groups of people, from developers to tourists, aware of the meaning and importance of ecotourism.

Countries with well-developed ecotourism generally place great importance on the interests of the local people. Kenya, for example, has done well in this regard. They put forward wildlife development and benefit-sharing programs in the promotion of ecotourism, not only the development of tourism, but also to protect the local precious endemic animals, take care of the interests of the local people, so that they actively support the construction of ecotourism.

In the Philippines, on the other hand, it has changed their traditional way of fishing, which on the one hand promotes the development of tourism and on the other hand allows the local people to receive compensatory income from another channel. In addition, the international management of ecotourism is still very strict, often through various means. Most countries developing ecotourism programs value and carefully control the flow of visitors, and frequently monitor the impact of the establishment of ecotourism areas on the local ecological environment.

Waste in tourist areas is professionally handled, local water resources are conserved and utilized, and so on. All have strengthened management tools. In Australia, for example, the Department of Travel and Tourism and the Tourism Association have issued a series of guidelines on how to travel properly according to regulations. These are all international efforts to improve and promote ecotourism construction, and have achieved remarkable results.

6. Analysis of the Current Situation of Ecotourism

Significance of Ecotourism: Tourism in which the distinct ecological environment is the main landscape. It refers to the tourism mode that is guided by the concept of sustainable development, takes the protection of ecological environment as the premise, takes the harmonious development of man and nature as the guideline, relies on good natural ecological environment and unique human ecosystem, and carries out eco-experience, eco-education and eco-knowledge in an eco-friendly way so as to obtain psychological and physiological pleasure. Ecotourism is an important part of the ecological development of a region or protected area. It not only plays an important role in promoting regional economic and social development, but also serves as a driving force for the further development of protected areas. Returning to nature, i.e. going to the ecological environment for viewing, traveling and exploring, aims at enjoying a fresh, relaxing and comfortable atmosphere of harmony between nature and human beings, exploring and learning about nature, improving health, cultivating sentiment, receiving environmental education, and enjoying natural and cultural heritage. Promote the benign functioning of natural ecosystems. Both eco-tourists, eco-tourism operators, and even local residents who gain profits, should contribute to the protection of the ecological environment from destruction. In other words, ecotourism can show its real scientific significance only when both tourism and protection are guaranteed.