I personally think that since CCTV has made the decision to replay the NBA, it must have considered some sensitive issues. Now recall the point in time last season when CCTV rebroadcast the NBA finals, in fact, has been able to illustrate CCTV for whether to rebroadcast the NBA's bottom line and attitude.
First of all, the tension between the NBA and CCTV has eased from the point of view of CCTV's replay of last season's finals. In fact, CCTV's last rebroadcast can also be seen as a warm-up for CCTV's full rebroadcast of the NBA, and since there has been a start to break the tension, a full rebroadcast of the NBA in early March is to be expected.
Secondly, in fact, CCTV banned the broadcast of NBA events for more than a year, the NBA also because of the previous inappropriate statements to pay a very large price. According to previous NBA assessments, the CCTV ban has caused the NBA to lose hundreds of millions of dollars in revenue. This is one of the main reasons why the NBA wants CCTV to resume broadcasting.
While the NBA has not directly apologized, it did donate 18.5 million yuan worth of medical equipment to Wuhan during last year's Wuhan outbreak, to Lei Shen Shan Hospital, Wuhan University People's Hospital and Wuhan No. 4 Hospital, for use in the diagnosis and treatment of the Xin Guan outbreak. In a sense, is this a kind of bowed apology that the NBA has turned on us?
In fact, many NBA players, including James, have expressed their China-friendly attitude on different occasions.
The CCTV must have thought long and hard about it and reached some kind of **** understanding with the NBA, so it chose to prepare for the resumption of NBA broadcasting.
Finally, the CCTV's choice to resume NBA broadcasting is actually good news for our fans. Because now there is a fee to watch NBA in China. And once CCTV resumed broadcasting, then many of the games we fans simply do not need to spend a penny to watch some of the games of the NBA. CCTV is a media station that lets fans watch games for free, which is very rare in the world.
Expanded:
Exposure of the CCTV All-Star Game during the possible resumption of broadcasting NBA
February 20, according to domestic media person Zhao Huanyu broke the news, his sources revealed that, if there is no accident, CCTV will resume broadcasting NBA games during the NBA All-Star Weekend in early March.
According to previous reports, one of the immediate reasons CCTV did not broadcast NBA games this season was that the original broadcast contract between CCTV and the NBA had expired at the end of last season, and due to a number of objective factors and changes in the technical aspects, the two sides needed to re-renew the contract, and the negotiations are still in progress.