Facts speak now back good in the end there is no use!

This is his own introduction: the company is expected to put on the market in 2009 the latest version of the backpack U+. It is the most scientifically designed and perfect material among all the versions of U+. Its appearance completely puts an end to all previous versions (including 08, U8 and U9).

Preventing spinal deformation: it can effectively prevent non-pathological hunchback and spinal curvature, correct the bad posture of young people in moving and static state, and help the human body to maintain the correct posture of sitting, standing, walking and walking.

Preventing myopia: It can improve the close eye use caused by chest hunching, gradually restore the reasonable eye distance, eliminate visual fatigue, correct pseudo myopia, and nip myopia in the bud.

Relief of muscle fatigue: can make the muscle shoulder, back, waist, abdomen, balanced force, relieve muscle fatigue, protect the waist, back safety, so that the posture to maintain the natural upright, presenting the best state of the body. Suitable for long-term standing, sedentary, the same posture to maintain a long time and other work caused by lumbar and back muscle fatigue, shoulder pain and back pain of all kinds of people.

How to use: Please select the appropriate specification model according to the user's height and waist circumference. Before wearing the product according to the structure of the diagram, the back posture shoulder belt and the abdominal belt through the tension on the lead belt of the metal buckle connection, adjust the lead belt mediation ring to the appropriate length. After wearing the product, you should be able to feel the tension and pressure on the three stressing surfaces of the anterior shoulder area, spine area and waist-abdominal area, and it should not be too tight or too loose. Adjust the shoulder and armpit pads to a comfortable position.

The back posture shoulder belt and abdominal belt can be used separately according to different orthopedic needs. Mild shoulder forward, chest, back posture shoulder belt can also be worn alone to correct the posture, to achieve the effect of chest. Abdominal belt can be used separately, with the function of abdominal girdle. Under normal circumstances, adhere to wear 2-4 months to develop a straight and healthy posture, the body shape back to normal can stop using.

The truth: three big questions

■Back to good did not sell the product tracking, advertising campaigns in the so-called "4 million beneficiaries" based on where to come from?

■Once a structural change occurs in the bone, professional medical support can not be "pulled back" to its original position, and can only be solved through surgery, how can the back of the back of the best to do?

■Whether Backgammon has conducted clinical trials to prove that its products do have the function of "restoring normal physiological structure to the acquired moderate bone deformation ......", in which organizations, and how many people have been tested?

From 2003 to the present, the Third People's Hospital of Chengdu and the doctors of the Epidemiological Survey Group of Scoliosis in Chengdu spent 140,000 yuan to carry out a detailed and adequate investigation of scoliosis in Chengdu students. Up to now, they out screening, census more than 110,000 primary and secondary school students.

In the nearly four years of census, experts have discovered a jaw-dropping phenomenon: at least 30 percent of parents of primary and secondary school students are caught in the Backpacker misunderstanding, thinking that as long as wearing Backpacker can correct the child's "hunchback".

Professor Song Yueming, deputy director of the Department of Orthopaedics at West China Hospital of Sichuan University and a doctoral supervisor, confirmed that at least 1/5 of the children with scoliosis who came to the hospital to see a doctor had used a back brace to correct their hunchbacks, and that they used it for a period of time after it was ineffective and then ran to find a doctor.

Experts are very clear: from the function of the back, it is absolutely no help to scoliosis. Moreover, without a doctor's guidance, blindly wearing a back brace to correct spinal deformities is likely to delay the condition and lead to the final surgery. "Once surgery is performed, the cost is between 70,000 and 80,000 dollars - 140,000 and 150,000 dollars. In addition, even if surgery is performed, the spine becomes stiff with restricted curvature not to mention the possibility of growing taller." So whether it's the 30 percent of parents who have been misled or the 1 in 5 students who have worn the back brace, doctors are asking them to stop using it as soon as they learn about it.

Wrong to exaggerate

The Chinese language has a remarkable magic, to express a certain meaning, do not have to say it very clearly, but in a different way so that you understand, but if there is a problem to be more serious, but can be shrugged off: "I have never said so." That's what happened with the backstory.

The penetrating propaganda has mesmerized many parents into believing that "if you want to correct your hunchback, you can just wear a back brace. However, when questioned with the expert asked the manufacturer, got the usual prevarication: "We do not have in the product description and publicity in the clear mention of the word 'treatment', we emphasize is through their own to develop a good posture, good habits, to correct bad posture! ...... "If the correction of hunchback or to rely on their own to develop good habits, really have a problem when you go to the hospital, then ask, but also buy this product to do what? The product itself may not cause any harm to the body, but it is wrong in the exaggerated publicity of its so-called "efficacy" and mislead a large number of teenagers and parents, making them in the beginning of the hunchback, and did not seek treatment in a timely manner and lead to serious consequences: light suffered the pain of the little Mengxia, heavy after surgery can not be a lifelong The consequences are serious: the pain suffered by Mengxia, or a lifelong inability to grow taller after surgery. These are not known to consumers, who are only told that "4 million young people have benefited from the program". In fact, 4 million is only the sales volume, and no one knows whether they have benefited or been victimized.

"Benefiting 4 million people, it is a good helper for the healthy growth of adolescents"

"BackBackJia U8 can restore normal physiological structure to the acquired moderate bone deformation"

In the nationally renowned brand BackBackJia

In the midst of the overwhelming advertising campaign of the nationally recognized brand, Prof. Song Yueming, deputy director of the Department of Orthopaedics at the West China Hospital of Sichuan University and doctoral supervisor, Chen Qin, director of the Department of Orthopaedics of the Chengdu No. 3 People's Hospital, as well as the experts of the Chengdu Epidemiological Survey Group on Scoliosis in Primary and Secondary School Children, recently questioned the basis of the 4 million beneficiaries of Backgammon, as no trace was made of the products sold.

Once a structural change occurs in a bone, a professional medical support can't "pull" it back to its original position, and it can only be solved by surgery, so how can Backgammon do it?

Since Backgammon claims that it "can restore normal physiological structure to the acquired moderate bone deformation ......", then it is a product with therapeutic effect, and devices with therapeutic effect belong to the medical devices, which should have the approval of the drug administration department, according to the regulations, the approval number must be typed on the product and its labeling. The approval number must be typed on the product and the outer packaging. However, we have searched for the product description of the product, and we have not found the approval number of the drug administration department. ......

Moreover, whether the product has been clinically tested to prove that it has the function of "restoring normal physiological structure to the acquired moderate deformation of bones", we have not found the approval number of the drug administration department, and we have not found the approval number of the drug administration department. How many people were tested? In the manual of the product, you can't find any authoritative certification of the professional department ......

Song Yueming: Deputy Director of Orthopaedics Department of West China Hospital of Sichuan University, doctoral supervisor and professor. The main direction of his research is spine surgery, and he has profound attainments in the diagnosis and treatment of spinal trauma, deformity and degenerative diseases.

Chen Qin: Director of Department of Orthopedics, Chengdu Third People's Hospital, Chairman of Spine Group of Provincial Orthopedic Specialized Committee, Vice Chairman of Chengdu Orthopedic Specialized Committee, and Vice Chairman of Orthopedic Department of Combined Traditional Chinese and Western Medicine of Sichuan Province.

□News alert

Scoliosis is a developmental disease, the high incidence of scoliosis in the age group of girls in the 12 - 16 years old, boys in the 14 - 18 years old. - 18 years old, in the early onset of the disease can not be effectively controlled, in the end can only be resolved through surgery. Therefore, early detection and intervention is the best way. Moreover, although the surgery can "straighten" the curved spine, the patient will never be able to grow taller, and the back function will also be affected.

Survey jaw-dropping 30% of parents into the wrong

■Expert opinion: from the function of the back of the back, it is absolutely no help to scoliosis

2003, Chengdu Municipal Government to respond to the national health level of the call to carry out national fitness campaign. To this end, Chengdu Third People's Hospital Orthopaedic experts involved in national health aspects of the problems launched a comparative study, the study found that: good incidence of scoliosis in secondary school students (i.e., commonly known as hunchback) this area has been unattended.

"Perhaps due to the lack of professionals in this field, students and parents have been sinking in the advertisements of commercial corrective products such as BackGuard, which come in a flood, and these corrective products focus more on economic benefits and tend to be more commercialized, and after the products are sold, there is no tracking of the consumers, and there is even less professional, scientific and long-term, effective guidance to them. In this case, we applied to the Chengdu Municipal Government for an epidemiological survey of scoliosis among primary and secondary school students in Chengdu and set up an investigation team." In the interview, the experts pointed their fingers directly at Backgammon.

Four years from 2003 to the present, the Third People's Hospital of Chengdu City and the investigation group of doctors spent 140,000 yuan, orthopedic department of all medical and nursing staff, including advanced students and interns began to primary and secondary school students in Chengdu City, scoliosis launched a detailed and full investigation. So far, they screened, census of more than 110,000 primary and secondary school students, covering more than 80% of the urban school, suburban school coverage of more than 20%, through the census found 2159 suspected patients need to be reviewed, of which 1/3 of the people diagnosed with scoliosis.

But in the four-year census, the experts found a jaw-dropping phenomenon: "At least 30 percent of parents stepped into the wrong area of the back, thinking that as long as wearing a back can correct the child's 'hunchback,' and many parents learned that their child's spine is curved when they saw the The doctor's first words are almost always 'can I correct it with a back brace?"

Professor Song Yueming, deputy director of the Department of Orthopaedics at West China Hospital of Sichuan University and a doctoral supervisor, also confirmed: "Among the children with scoliosis who visit the hospital, at least 1/5 of them have used BACKGUARD to correct their hunchbacks and are basically 12 or 13 years old, and all of them have used them for a period of time without effect to find a doctor, which can easily delay the doll's condition, resulting in the final Have to accept surgery. Because if the scoliosis once appeared, it will gradually aggravate, and will accelerate with the development of the child, a year can be aggravated 8 ° - 9 °, so the earlier the discovery the better."

Experts are very clear: scoliosis is the spine occurs left and right curvature, and in severe cases it will bulge backward, from the function of the back to back, it is absolutely no help to scoliosis.

Comparison is not as good as the support can only maintain the correct posture

■Expert opinion: the back of the good can not be deformed bones to restore the normal physiological structure

Professor Song Yueming explicitly told reporters: "The back of the good can only maintain the correct posture, the structural changes in the spine can not be helped." Chen Qin, the director of the company, has a more graphic analogy: "The back brace is like an 'aperitif' before a Western-style meal, which may help to correct the posture a little bit, but it can't solve the problem, and in order to really achieve the purpose of treatment, we must rely on the 'main course': braces or surgery! ': braces or surgery."

In the reporter's survey, experts agree that the function of back support is even far less than the effect of the support, the support is a means of treatment, and back support can only play a role in helping, "more unlikely to bone deformation to restore the normal physiological structure, because it is the effect of the support are very difficult to achieve. If worn for a long time, muscle development will also be affected."

In the support room of the Third People's Hospital of Chengdu City, Deng Ning, the attending physician of the Epidemiological Survey Group of Scoliosis among Primary and Secondary School Students in Chengdu City, placed in front of a backpack and orthopedic support, and from a professional point of view he made a detailed comparison of the backpack and the special orthopedic support, which once again proved that the backpack is not as good as the professional support and has no therapeutic effect, "it is even more impossible to restore the normal physiological structure of bone deformation, because this is difficult to achieve the effect of muscle development. It is not possible to let the bone deformation to restore normal physiological structure".

In Dunning's professional comparison, several major differences between the back brace and the professional support, leading to the difference in their nature --- different materials: the back brace uses a soft and flexible material, while the orthopedic support is made of polypropylene, which is a very hard material with a good fixation effect.

Difference in fabrication: Orthopedic braces must be centered on the parietal vertebrae, the apex of the bend. This vertex may be one or several, applying force at the vertex of bending to correct, orthopedic support is designed according to the degree of bending and bending parts of each person, while the back brace is mass production, it is impossible to design according to the individual differences of each person;

Different direction of force: the back brace relies on two straps to straighten the body, and it can only be given before and after the force. Orthopedic braces, on the other hand, rely on three points of force for correction. "Orthopedic must rely on the apex, where is the apex of the back brace? It's hard to understand."

Looking at the back brace in front of him, Dunning was confused.

Call for a clear function Health is more important than money

■Expert opinion: blindly wearing a back to correct spinal deformities, is likely to delay the condition

"Back can only maintain a normal sitting posture, can not be corrected deformity, the real deformity rely on the back to correct the back at all." Interviews, Professor Song Yueming, Chen Qin, director of the expert's attitude is clear, "parents care about their children, once the spine is found to have abnormalities, do not blindly wear a back brace, first look for a professional doctor to check, minor can be corrected with local exercise, if necessary, you can wear a professional orthopedic brace to correct the once more than 40 ° or more, can only be corrected by surgery. "

Interview, the experts told reporters: if the child's spinal deformity can be found at an early stage, under the guidance of the doctor, can be corrected by means of lumbar, abdominal and back muscle exercise, pull-ups, push-ups, gymnastics shape-ups, etc., at this stage, if necessary, you can give appropriate support to the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back of the back and other commercial orthopedic products. "Spinal deformity once appeared will gradually aggravate, and the degree of deformity will accelerate with the growth rate. Blindly wearing a back brace to correct a spinal deformity without a doctor's guidance is likely to delay the condition and lead to eventual surgery. Once the operation, the cost is between 70,000 yuan - 150,000 yuan, the heavy economic burden is still second, the real will make people regret is, even if the operation, the spine becomes stiff and curved limited not to mention the possibility of growing taller again is also gone."

Experts solemnly appealed: economic interests are important, but also please be responsible for the community, a generation of young people's health is more important than money, the back of the good whether you can be in your advertisement, add a few more words, clearly tell everyone the back of the good to play a role in just helping, no therapeutic role, do not allow more people to continue to step into the wrong zone.

Is there really such a magical power that makes so many children and parents so mesmerized by it? Nearly half a month of investigation down, the reporter also had to believe that its strong promotional tools in the parents and students have a huge impact, and even many people believe that: humpback as long as the back on the back of the good can be once and for all.

Wearing hard but parents forced

October 24, reporters with the Chengdu City, primary and secondary school students scoliosis epidemiological survey team sent 15 professional doctors, a middle school in Chengdu 3080 junior and senior high school students spinal check, and in the afternoon specially to accept the examination of students to add a check content: how many people use the back Jia. As a result, as of 7:00 p.m. that day, the Chengdu Epidemiological Investigation Group on Scoliosis in Elementary and Middle School Students examined 1,002 students, of whom 28 had used or were using the Backgammon, the shortest of which had used it for only a few days, and the longest for only a month. And while two of those 28 were visually suspected of spinal curvature by a doctor on the spot, requiring a follow-up visit to the hospital, the remaining 26 were completely normal.

In a fifth-grade class at an elementary school on Taisheng Road, the reporter saw a class of five or six children wearing backpacks, but the backpacks' Velcro fasteners around their waists were all open. The students said they are only 11 years old, is forced by parents to wear backpacks, "but after wearing and feel strangled uncomfortable, a school to the buckle loosened, and then buckle when you get home from school, so that mom and dad will not be scolded." However, some children also told reporters, "Some of my classmates seem to be very proud of wearing backpacks and think they are very fashionable."

Buying backpacks to get He Jie song disk

In the Southwest Book City backpacks point of sale, a pair of mothers and daughters are buying backpacks, 12-year-old daughter to get backpacks, the first action is not to take out the backpacks to wear on the body, but the eagerness of the rummage He Jie's disk. The mom glared at her, "You're pestering me to buy it, so I'm going to stick to wearing it." The daughter nodded perfunctorily. The reporter quietly asked the little girl: "Do you like backpacks?" The little girl also mysteriously told reporters quietly: "I am a fan of He Jie, this has He Jie's disk."

The mom said her daughter pestered her parents to buy it after watching He Jie's advertisement for Backgammon. For one thing, the 396 yuan backpacker is still affordable for herself, and for another, "A girl's temperament is very important, and if the backpacker can really make the doll stand up straight, the money will be worth it."

In Chengdu, the reporter found that the Southwest Book City, Booker Bookstore, Century Yearly and other large bookstores, shopping malls have back to good sales point, Booker Bookstore sales point sales clerk also told the reporter: back to good here is a very good sale, especially on weekends or holidays, the purchase of more people.

Voice

People: delayed condition will ruin their lives

In a random survey of people on the street, a citizen named Li Minggao shouted: "Children are the backbone of the country's future, and the backbone of the country's future is to rely on the back of the back of the back of the back of the back of the back of the support? If the condition is delayed, the child's life may be ruined. Although the words of this citizen is a bit radical, the use of backpacks caused by the problem is not the majority of people, but from a side to respond to the orthopedic experts questioned.

Miss Xu, 28, told reporters that because she was tall, her father always felt that she was a bit hunchbacked, and when the Backgammon came out, just in time for her to go to the army to be a soldier, her father spent 150 yuan to buy her one. After the army, sporadic wear a few times, adding up to about half a month or so, but the old feeling is not very comfortable to wear, and do not see any effect, but also thrown to the side.

Case by case

If treated earlier, why suffer?

When it comes to Xiao Mengxia (a pseudonym), doctors have a deep regret. She had worn a back brace for a long time to correct her scoliosis, but it didn't work. When experts from the Chengdu City Epidemiological Survey Group on Scoliosis in Primary and Secondary School Students found her at a school along the southern route, her scoliosis had reached 43°.

Little Mengxia's parents took her to the Chengdu Third Hospital and West China Hospital and even some major hospitals in Beijing for counseling, but the answer was one: the problem could only be solved by surgery.

The little girl is only 12 years old, and once the surgery is done, it means that her height is likely to be fixed at 149 centimeters forever. Doctors decided to give it a try anyway; if the brace could be corrected, the little girl would be able to avoid the misery that would come with surgery. So the hard polypropylene brace was put on little Mengxia like armor. To forcefully pull back the scoliotic spine, after wearing the armor, she could not bend her upper body, could not twist at will, and had to wear it for a full 20 hours a day, and could not even take it off when she slept.......

A year went by, and the doctors were pleasantly surprised to find that Xiaomengxia's scoliosis had dropped from 43° to 25°, and that she had grown 12 centimeters taller.

Response

The questioning of the questioning of the "five hurdles and six generals"!

With the expert's questions, the reporter wanted to interview the back in Sichuan office for evidence, but the search for this office took a lot of trouble: the point of sale, for some reason, unwilling to disclose the address of the office; through the 114 phone number, is the product's advisory hotline, call over, identify yourself and explain your intentions, hoping that the other party can tell the office address, but the other party said: "" Can not tell you. Can not tell you." In the end, the reporter had to buy back to good reason, from a point of sale on a product placed in the manual, fortunately, this manual than placed on the counter above the promotional materials detailed a little more on the back of an Acorn International customer service telephone number.

A whole week of inquiries to no avail, the 24th around 4:00 pm, the reporter dialed the Acorn International customer service phone, the other a Mr. Shen heard the reporter's meaning, said that immediately contact the relevant departments to answer the reporter's questions. Ten minutes later, Acorn International Customer Service Department, a lady called the reporter, once again asked the expert a few questions, and then said the company will be the counterpart of the department to answer these questions.

4:30 or so, acorn international public relations planning department of a Miss Hu called, but Miss Hu did not answer the reporter's question, but a hard to ask the reporter questioned which experts, hospitals or colleges and universities, and some of what information in the reporter politely refused to answer her question and asked her to the expert's questioning after a clear answer, Miss Hu said she wanted to communicate with the technical department before to answer.

Not fully tracked on the claim that 4 million people benefited

Near 5:00, Acorn International public relations planning department, a Ms. Sun called, Ms. Sun accepted the reporter's interview.

Q: Your publicity materials say that 4 million young people have benefited, may I ask how this data is obtained?

A: It's based on our sales volume.

Q: You track every product you sell?

(Hesitantly) A: I think so.

Q: How many consumers do you track?

A: That's something the agents are doing on their own, depending on the location.

Q: Since you don't track it completely, how can you determine whether the 4 million consumers are benefiting or being victimized?

...... (no answer from the other side) Q: You said in the product manual that the back U8 can make the acquired moderate bone deformation to restore the normal physiological structure, indicating that your product is efficacious, since it is an efficacious product, there should be the approval of the drug regulatory department of the question mark, but we are in your products and manuals. But we don't see the approval mark of the drug administration department on your products and manuals, may I ask whether your products belong to medical devices or health care products?

A: Our products are neither medical devices nor health care products, and our approvals are for the garment industry. We do not clearly mention the word "treatment" in the product description and publicity, we emphasize is through their own to develop a good posture, good habits, to correct bad posture ...... back is the company's research out of a corrective products, surely on the spine is helpful!

We emphasize that by correcting bad posture, we can help the spine.

When we train our sales staff, we also ask them to recommend going to the hospital in the sales process once they find out that there are problems with the spine. Morning News reporter Yang Dan photography to the Ning

Link He Jie: function is understood from the company

Yesterday afternoon, the reporter interviewed the back of the back of the good image spokesman, 2005 superwoman He Jie's agent Zhang Hongkai by phone. Zhang Hongkai told the reporter on the phone: He Jie was last year to become the spokesman for the back of the good, before becoming the spokesman, had used a few days back of the good. As for the function and nature of the backpack, He Jie was learned from the backpack company, and did not understand the role of the backpack from a medical point of view.

Model:

S: height: 100-135cm, waist: 61-74cm

M: height: 130-155cm, waist: 72-85cm

L: height: 152-170cm, waist: 84-96cm

XL: height: 165-180cm, waist: 95-96cm

XL: height: 165-180cm, waist: 95-96cm

XL: height: 165-180cm, waist: 95-96cm

XL: height: 165-180cm, waist: 95-95cm 180cm, waist: 95-108cm

XXL: height: 176-192cm, waist: 106-118cm