Conference and exhibition planning process analysis of a *** divided into six points: including market research, planning program writing, training, material production, booth layout, related services, activity evaluation.
Convention and exhibition planning process: a targeted market research on the enterprise
Collection of a variety of information about the project, including text, pictures, and video and other activity information. The collected information should be categorized and arranged and archived.
Convention planning process 2: the development of a detailed and complete exhibition planning program.
Determine the target market of the exhibition, the scale of the exhibition, the choice of exhibits, the number of assessing the number of visitors and the size of the exhibition area, as well as the cost of participation in the budget.
Convention planning process 3: training before implementation.
Let all the implementation of the staff to understand the spirit of the planning program, familiar with the requirements of the planning program, master the implementation of the program of work, methods, steps and skills.
Convention planning process four: the design and production of printed materials.
Using the conference and exhibition magazines, pre-show newsletters, media reports and other means to carry out pre-publicity, expand the influence of enterprises and attract more target customers.
Convention planning process V: booth layout and display.
The debugging and installation of equipment, booth staffing.
Convention planning process VI: related exhibition services.
Arranging the corresponding vehicles according to the specific situation of the participants and the number of people attending the conference; booking various forms of meals according to the preferences of the participants and recommending different dining places; designing different ways of leisure, designing specialized travel routes, and introducing the recreational facilities near the hotels where you are staying according to the preferences of the participants.
Convention planning process VII: do a good job of evaluating the event.
Have a good summary meeting and do a good job of aftermath public relations.