What are the points of attention in the production of science and technology promotional video? Piggyback network will briefly introduce. The production of science and technology promotional video, we should do a good job of creative planning, analyze the publicity content, find out the purpose of publicity. How to combine the advantages of the product and the company brand, there are many considerations when shooting and producing promotional videos. When making creative videos, you need to pay attention to the following four points. First, plan the overall visual design of the enterprise promotional video. Because the enterprise promotional video planning pictures, initially introduced through the enterprise promotional video copy, it is best to first shoot the enterprise promotional video of various scene material. If the enterprise promo is used to express the profound ideas and concepts of the enterprise, then it is very appropriate to use a picture with a story and a lens, voice-over and other equipment. Second, choose the right way to perform. Whether the enterprise promo planning is appropriate or not, it directly affects the publicity effect. After selecting the mirror special, the lens needs to have enough focus angle to achieve a better visual effect and psychological experience. Third, the overall color scheme.