Enterprise development concept by the development concept by the single-handed, self-accumulation to the joint do big mutually beneficial ****win change. 1994 when the enterprise was founded, only more than 1 million yuan in assets, more than 10 years, the enterprise has always been committed to the development of national beverage, adhere to the modernization, the original road, and gradually developed into the annual output value of 1.1 billion yuan, creating profits and taxes of hundreds of millions of yuan, with more than 1,200 employees. In November 2005, Luohe Changda Industrial Co., Ltd. in Henan Province, shook hands with the South Korean beverage giant Lotte Group to set up a Sino-Korean joint venture? Ltd., the first step towards internationalization. The joint venture company has a total investment of 600 million yuan, with a registered capital of 349.02 million yuan, of which the Korean side contributed 178 million yuan, accounting for 51% of the registered capital. The Chinese side with assets contributed 171.02 million yuan, accounting for 49% of the registered capital. Chen Songfu, the former chairman of the company, said: "Auspicious Group from the creation of Chinese glucose drinks, has been committed to the development and research of functional beverages, there is a very strong product development and technological innovation, Auspicious Group is strong in the level of professionalism, strong in the refinement of the market, strong in the sales network, the South Korean Lotte Group is strong in the strong capital, strong in the advanced level of management, strong in the international community. Greater influence, the two sides to implement strategic reorganization, give full play to the combined advantages, accelerate development." After the successful reorganization, Lotte O's Lee Beverage Co., Ltd. has formulated a grand production and sales strategy: it plans to make the sales revenue reach 3 billion yuan within 5 years, and makes a big move into the domestic and foreign markets, realizes the goal of international operation, and makes the brand of "Lotte O's Lee" enter into the first group of the beverage industry in China. This year, the enterprise invested more than 50 million yuan to build a new vegetable milk production workshop, on November 28, the first production line of the vegetable milk production workshop went into production smoothly, in order to make the new product of vegetable milk of good blocking go on the market smoothly, the company invested more than 20 million yuan, hired the famous movie star Sun Li as the spokesman, and started to broadcast the new product advertisements on CCTV from December 10th, and strived to make the new product of good blocking occupy the main market of the domestic market successfully. We are trying to make the new product successfully occupy the main market in China.
The production mode has changed from rough to deep processing. After the success of strategic reorganization, Lotte Austrian Beverage Co., Ltd. has always insisted on adopting advanced management standards and management technology at home and abroad, combined with the management experience of independent innovation, and strived to work hard on product research and development, and process improvement. since 2006, the enterprise has taken the advantage of brand integration, implemented scientific and technological innovation, and product research and development innovation, and successively launched the new products of 7% series, Wonderful Kiss series, and Nutritional 16 Milk Drinks, Vegetable milk good match series *** 10 new products, favored by consumers, the listing of new products so that the company can increase annual output value of 300 million yuan. In the same year, the company invested more than 30 million yuan on a new high-speed production line of pure water, the new water line put into operation, so that the company's pure water production capacity to increase 2 times, an annual increase in output value of 150 million yuan; Soon, the company invested more than 20 million yuan on a new production line of canned milk beverages, milk beverages, milk beverage production line, to fill the company's milk beverage production blank, an annual increase in output value of more than 200 million yuan. At present, the main products of the enterprise are glucose series drinks, carbonated beverages, fruit-flavored beverages, tea beverages, pure water, milk beverages 6 series, more than 40 varieties, with an annual production capacity of 300,000 tons, with 48 national design patents, 43 registered trademarks. At present, the total assets of more than 480 million yuan, with the existing 12 national and even international most advanced beverage production line and the international advanced secondary reverse osmosis water treatment device, its production capacity, product research and development capabilities at home and abroad in the same industry is second to none, to become China's veritable leader in the same industry enterprises. In the research and development of new products at the same time, they also actively establish an efficient and pragmatic marketing management system. At present, the enterprise has 6 regional sales companies, 20 branches and offices, 60 business sales units, with more than 600 people in the sales team. With more than 500 dealers, 4,400 distributors and 5,700 wholesalers covering 140,000 terminals and 1,000 KA supermarkets, the company has formed a perfect national sales network and gradually seized the market high ground.