Big Data can be called an era, as seen in Victor? It's not just about the data, it's about the data, it's about the data. Sch?nberg's praise for big data. Of course, more people want to create new industry clusters through big data, applying it to a variety of fields such as healthcare, education, and technology. The application of big data has become a new position for Internet entrepreneurs to compete, and how to make full use of big data and dig for gold with big data has become the focus of grassroots entrepreneurs. In existing fields, including wearable devices, mobile APP and other fields, some Internet entrepreneurs have tasted the sweetness of big data.
Baidu big data to help smooth the commercialization of the novel website
Internet entrepreneurs have a lot of opportunities, but to really "embrace" big data, and from the red sea of big data to get a piece of the pie, is very difficult. Everyone knows that big data is not just "big" data, from B to PB, EB, but also just a digital change, the data unit can only record data, Internet entrepreneurs want to use to big data, they certainly do not have the material conditions, rely on a third party is essential, the following I'll Baidu Big Data Baidu big data to help the novel website successfully commercialization as an example, to specifically say big data:
Baidu recommendation is based on Baidu big data technology launched the website content recommendation tool. By recommending personalized content for different visitors to the site, it improves the click-through rate of the content and dramatically increases the website traffic; the mechanism is based on Baidu statistical code to collect visitor data, and based on Baidu search spiders to crawl the web page to accurately match the content.
In layman's terms, through the mining and analysis of Baidu's big data, it can accurately portray the demographic profile of website visitors. Taking the novel website as an example, Baidu Sinan data shows that 88% of the novel crowd is distributed between the ages of 10-29 years old, and the majority of the audience is the new generation of young people. Most of the novel audience is also keen on online games such as League of Legends, Crossfire, Dungeons & Warriors, etc. Novel enthusiasts are often also online shopping enthusiasts.
The grasp of the website user attributes and hobbies can effectively help the website optimize content operation, shorten the website "content? The user experience can be improved by shortening the path of "content" and "user", extending or stimulating the user's demand, increasing the user's step length, and thus increasing the website's traffic and business value.
Quite a few novel websites have quickly caught on to the business opportunities of Baidu's big data. Some data show that after installing Baidu's proprietary style of recommended novels in romance novels bar, the traffic increased by 11.9% and the average number of pages visited by users increased by 17.8%. Zhou Bihua, director of operations of Palm Reader iReader, said that Palm Reader's short board is how to determine the quality of the work through the data, hoping to solve this problem with Baidu big data. Wang Chao, general manager of DuoKu, believes that Baidu big data can help websites to further explore paying users, and decide and balance the user free and charge strategy through effective data analysis.
From the traditional search engine to "search and get" (box computing) to "not search and get" (recommendation engine), Baidu uses big data to recommend users to stay in the station, so that big data is more intelligent. In terms of revenue, Baidu network alliance using big data-based CTR (advertising content matching) data, so that the average income of webmasters to improve 70%.
Of course, the Internet is not the only vertical field of the novel site, education, health care and other fields are one of the popular entrepreneurial areas. The cooperation between Baidu and novel websites can also be extended to other vertical industries and even the entire Internet, allowing more Internet entrepreneurs to commercialize.
How to play with big data?
Internet entrepreneurs want to get a complete "big data" is a few impossible, whether it is the vast number of users, or relative to the number of users of long-term demand, including Internet entrepreneurs themselves on the data processing and analysis capabilities, are the soft underbelly of the acquisition of big data, Baidu big data is slowly becoming the driving force of Internet entrepreneurs. The new power of growth.
From the example of the novel website above that utilizes Baidu big data to benefit from, how can Internet entrepreneurs better utilize big data?
First of all, their own content is fundamental, this is similar to offline products. Users enjoy the service, the product, the product itself has problems, the user is certainly not love. Therefore, whether it is a novel website or other types of websites, Internet entrepreneurs are the fundamental need for valuable content output, do the user's "good product", so Internet entrepreneurs first need to have a product thinking.
Secondly, the openness of the platform. I don't think that some semi-closed closed will give this is a trembling Internet entrepreneurs a good opportunity, and like Baidu alliance to use big data capabilities for Internet entrepreneurs to realize the way, Internet entrepreneurs themselves and Baidu's other products can be interoperability, Baidu platform openness to give Internet entrepreneurs a bigger stage.
Finally, commercialization is the key. The platform can provide Internet entrepreneurs with a clear profit model is better, far more convenient than Internet entrepreneurs to find their own profit model. In today's Internet product "you like me, I like you" era, only good profit is the ultimate way out. Even if you can use the third-party big data platform, if you can't make a profit, you will eventually be "copied to death".
Future big data will give Internet entrepreneurs what opportunities? Baidu big data has achieved significant results for Internet entrepreneurs to preprocess big data time, energy, financial resources and other aspects of paving the way. Internet entrepreneurs need to do is to expand around the big data platform to make their own special products.
Medicine, education, entertainment, mobile APP and other directions can be an opportunity for Internet entrepreneurs, the question is how Internet entrepreneurs need to embrace these big data platform for their own use? Fortunately, including Baidu, including a number of big data platforms are relatively open, Internet entrepreneurs around the product itself and then borrow the big data platform and the profit model it provides, the entire industry group to complete, this is what Internet entrepreneurs should do.