The opening of the event planning

5. Personnel sales

Group customer visits and maintenance

6. Direct mail

Targeted delivery of DM slips, telemarketing, Internet marketing, etc.

Part II, details of the communication projects at each stage

I. The following communication projects (time points) are carried out in accordance with the The following steps

1, determine the target audience (to whom the communication);

2, determine the purpose of the communication (to achieve what marketing purposes);

3, the design of the communication message (the design of the text or graphics);

4, the choice of communication channels (through what media to disseminate);

5, preparation of the communication Budget (how much money to plan to spend);

6, supervision of the communication process (management of the contract fulfillment process with the partners);

7, evaluation and summary of the communication effect.

Second, before the opening

1, the dissemination of the project for major customers in Qingzhou

Target audience: public security, banks, hotels and other large dry cleaning customers

The purpose of the dissemination: to establish a cooperative relationship with the

Dissemination of information: Safeway Laundry & Living Room brochure;

Dissemination methods: telemarketing, mailing information, personal visits, establishing contacts;

Dissemination marketing strategy: annual card consumption, monthly settlement, etc.

Dissemination budget:

Dissemination supervision: establishment of a database, quantity and quality management;

Duration: all the time

2. Dissemination projects for the neighboring residential communities

Target audience: Shengshi Laundry & Living Center brochure;

Dissemination method: telemarketing, mailing information, personal visits, establishing contacts;

2. Propaganda; street lamps and flags;

Communication budget:

Communication marketing strategy: discounts during the opening period, points for gifts and other forms of

Communication supervision: to ensure that delivery to the home; maintenance of outdoor ads;

Duration: update the content as soon as there is something new;

3, the release of the store's recruitment information

The target audience: all the citizens

Target audience: all the stores and the public;

The target audience: all the stores, the public, the public, the public, the public, the public, the public, the public, the public.

Purpose of dissemination: recruiting personnel, passing on information about "Safeway Laundry";

Dissemination of information: recruitment-related information, introduction of the company and the dry cleaners, opening time, phone number, etc.

Dissemination channels: choose a broader audience of urban newspapers, the layout to half-page appropriate, such as the morning paper, Evening News, etc.; store entrance also posted posters of recruitment advertisements;

Communication Budget:

Communication Supervision: Contract Maintenance

Frequency of dissemination: once every two weeks, a total of two times; the first time and the second time there should be a certain difference in the content;

4, the preparation of opening ceremonies

① planning program ` formulation;

② invitation to the Confirmation;

③Confirmation of the list of invited celebrities;

④Invitation of media contact;

⑤Opening ceremony setup implementation;

3, one week before the opening

1, the bus body and cab body advertising communication program

Target audience: all the citizens;

Purpose of communication: "Safeway Laundry Qingzhou" brand advertisement;

Communication information: address, phone number, brand slogan, environmental pictures (depending on the situation);

Communication channels: bus body, cab tail

Reason for selection: bus body, cab tail is a mobile landscape in the city.

It has the characteristics of low cost, wide transmission, high arrival rate, long dissemination time, etc., which can make the "Safeway" brand penetrate into every corner of the city.

In addition, the buses and cabs at the end of the audience for the car people, the target audience is targeted.

Selection principles: bus routes through the Safeway laundry;

Selection of buses from the center of the city bypass, not involving remote areas;

air-conditioned vehicles;

Taxi is to choose the local larger cab companies;

Communication budget:

Communication supervision: contractual supervision

Communication time: depending on the budget, buses can choose 2 - 3 times a day, and the number of people in the city can be reduced. Depending on the budget, buses can choose 2-4, line dispersion, wider dissemination;

Taxi advertising can be more than a few; the duration is generally three months to six months, depending on the effect.

2, radio advertising

Target audience: all citizens;

Communication purpose: "Safeway Laundry" opening ads;

Communication information: address, phone number, brand slogans, opening discounts

Communication channels: one or two radio stations

Communication budget:

Communication supervision: contract maintenance of the advertisement

Communication time: one week before the opening, divided into N times a day (depending on the budget and the price), lasted for one week;

3. Newspaper hard advertisement

Target audience: all the citizens;

Communication purpose: The opening celebration advertisement of "Safeway Laundry";

Dissemination information: industry associations, major enterprises and institutions, etc.; environmental pictures; telephone number; opening time; opening discount information;

Dissemination channels: one or two media; half-page advertisements;

Dissemination budget:

Dissemination supervision: maintenance of media relations;

B combined with their own operating clothing brands, targeted to clothing members to send information, e-mail, SMS, etc.;

The third part of the opening day of the event planning

A ribbon cutting ceremony

Basic content: opening ceremony - leadership speech - ribbon-cutting - banquets.

Safeway Laundry Life opening process

The opening ceremony is scheduled to be held at ____ at noon on the month of 20xx (above/below).

Time to time

1, -- venue music loud and clear, flags fluttering, welcome, Miss Manners in place,

staff ready to work;

2, -- company leaders, guests entering the venue one after another, Miss Manners for the guests to sign in;

flowers, welcome guests to lead the VIPs into the seat, guide Miss Manners at the entrance to lead the preparatory work. Waiting, ready to lead the work;

3, -- celebration emcee announced that the celebration is about to begin, please leaders, guests are seated,

Please participate in the celebration of all the VIP seated;

4, -- celebration officially began, the celebration emcee recited the words of the master of ceremonies to open the meeting;

5, -- the emcee read out a list of the main guests attending the ceremony;

6, -- - Celebration master of ceremonies announced that Safeway Laundry & Lifestyle Linhai store opening ceremony began!

7, -- celebration emcee announced: please speak; (the leadership of the head office);

8, -- celebration emcee announced: please speak; (the leadership of the VIP Association)

9, -- celebration emcee presided over the ribbon-cutting ceremony, the Miss Manners to lead the company's leaders, guests in place;

10, -- celebration emcee invited guests to preside over the cutting ceremony;

11, -- the company leader announced: opening! (Leaders and guests cut the ribbon)

12, -- celebration emcee announced: please leaders and guests dine!

13, -- guests officially seated;

Second, the celebration atmosphere layout

1, the city's main road atmosphere layout

1.1, the doorway layout of the straight banner balloons.

1.2, the doorway to the junction of the road along the knife flag, creating a two-point line celebratory atmosphere;

2, store atmosphere

Atmospheric arrangement of the open, atmospheric, giving a person the feeling of noble and elegant service;

3, the atmosphere of the venue

3.1, the venue layout of the straight banner balloon 2;

3.2, The main venue hanging above the front door of the celebration theme slogan "Safeway Laundry & Living Center opening ceremony";

3.3, the door placed around the congratulatory flower baskets, each side of the 8;

3.4, the door to the VIP seats on the ground with a red carpet paved;

3.6, the door set up the standing signs "Warmly welcome all leaders and guests to visit Safeway Laundry-Life Hall guidance!"

3.7, "welcome sign" next to the VIP aisle to red carpet paved until the podium, flowers embellished sign-in desk, ready to let the Miss Manners accept guests to sign in for guests to wear flowers;

Third, slogan slogan

1, warmly celebrate the Safeway Laundry - Qingzhou Shengshi District store opening!

2, warmly welcome leaders at all levels, guests, friends to come and guide!

Fourth, the cost of the budget

Self-determined

Fourth part of the opening day and follow-up activities

A store activities

1, the theme of the "100% joy, Safeway big turntable "

2, content: anyone who gets the Safeway Laundry & Living experience card; anyone who buys a Safeway laundry card, or laundry in the specified time how many yuan or more; that is, turn the carousel, the pointer points to what position, that is, to get the prize;

3, Activity time: the opening week;

4, Activity location: Safeway Laundry store entrance

5, prizes: Safeway laundry rechargeable card; Safeway laundry detergent; free laundry;

6, activity organization: store arrangements

Second, so-and-so love, Safeway gift

1, the use of cooperative marketing form

2, location selection: large supermarkets, crowd-focused locations, own clothing stores, etc.

Provide information in accordance with the requirements of the headquarters;

Final uploading of the website;

Timely updates and modifications;

Uploading of the relevant information on the store;

Note: After the completion of the uploading of the website, the website address will be marked in the communication vehicle of the communication project below. will be indicated in the communication vehicle.

Fourth, community activities

1, community property discussions, promote Safeway laundry stores, distribution of information;

2, promotional DM leaflets or tri-folded, mailbox delivery;

3, community public service activities: the orphanage free of charge laundry, disinfection

4, contact with the property, the production of elevator posters and other promotional items, printed small gifts applicable to the target customers;

V. Differential cooperation

1, and other brands around the cooperation, to promote each other;

2, and the property by the The company resides in the cooperation, the group to buy laundry vouchers as a kind of company welfare;

six, the group customer search and negotiation

1, the surrounding restaurants, need to wash uniforms of the customer; the development of the group customer cooperation rules; the sales staff to follow up;

2, door-to-door collection, delivery of clothing value-added services;

1, May 1 to meet the Labor Day, send laundry coupons; consumption of 100 yuan, in addition to the fixed discounts, and another 20 yuan laundry coupons, or suit washing a piece;

2, Mother's Day, the day of the consumption of the customer, a flower, Mother's Day greeting card;

3 June 1, Children's Day, to consume the customer, a complimentary Safeway children's home furnishings, or Safeway balloon a;

4, August 1, Army Day, active or retired military personnel, free of charge within 20 yuan of laundry;

5, September 10, Teachers' Day, with a teacher's license, free of charge within 20 yuan of laundry;

6, October 16, Chrysanthemum Festival, the elderly 70 years old or older, with an ID card, per person. Above the elderly, with ID card, free laundry 20 yuan per person;

A, the overall concept

1, to the ribbon-cutting unveiling, foundation ceremony as the main line, through the sale of the Department of the ribbon-cutting unveiling, the site of the foundation ceremony, the gifts to celebrate the cocktail party to complete the purpose of the event.

2, through the activities to disseminate information on the start of internal subscription, so that potential consumers to obtain information.

3, through the indirect impact of the event, so that more potential consumers have a basic understanding of the development, construction and sales of real estate, and then attract the established target group.

4, through the activities of various news dissemination, so that the established target group to confirm their understanding of the property information, more objective than other ways.

Second, the overall atmosphere of the layout

The entire venue will be in line with the theme of the sales department ribbon-cutting and unveiling and groundbreaking ceremony, the ribbon-cutting and unveiling, groundbreaking ceremony warm festive and solemn atmosphere as the keynote, the site of the twenty airborne balloon suspended in the air as an echo, and the output of Hisense Real Estate began to subscribe to the information. The sales department was decorated with red, yellow and blue balloon chains. The main road and the sales department, the entrance to the site is decorated with colorful flags, the sales department of the inner wall display boards, to ensure that the atmosphere is solemn and warm.

1, the sales department layout

(1) in the main road on both sides of the road flags and signs.

(2) hanging foundation ceremony and sales department opening ceremony banner.

(3) Inflatable arch a

(4) Doorway paved with red carpet, flowers blue and flowers bonsai.

(5) The four walls of the sales department are full of red, yellow and blue balloons.

(6) The sales department plaque covered with red silk cloth.

2, laying the foundation site (site) layout laying the foundation site twenty air balloons hanging in the air, the text "Warm congratulations on the foundation laying ceremony and the opening of the Department of the sales celebration was held successfully," or "Welcome to the foundation laying ceremony and the Department of the sales opening celebration". In the foundation of the site placed a green stone monument, a number of tied with a red ribbon shovel.

3, the main venue area

(1) in the main venue area at the entrance to set up a signing, placed a long wooden table covered with red cloth, guiding guests to sign in and control the entry order.

(2) around the venue to set up two large speakers and a rack of microphones to facilitate the host and the relevant personnel to speak.

(3) The band and lion dance team is located on the side of the main venue host area.

Third, the activities of the program set

As a celebration, the atmosphere of celebration should be strong, we plan to use part of the celebration activities to play a role in mobilizing the mood of the venue. By the lion dance activities to create a festive atmosphere, but also for future projects to cheer cheer in preparation. As it is low-cost, high yield and easiest to create atmosphere and scene. Therefore, the lion dance activity as a part of the opening ceremony is the most reasonable. In addition, the master of ceremonies should preside over the whole process of celebration, by the master of ceremonies to thread the needle, in order to make the venue in order.

Specific activities program settings:

09:00 The sales department to welcome the guests (Miss Manners to guide the guests to sign and distribute information)

09:20 Miss Manners to invite the guests, journalists to the main venue

09:30 The band played music and the master of ceremonies appeared to declare that the foundation stone laying ceremony and the opening ceremony of the sales department to begin and to the guests of the celebration of the event briefly, introduce leaders and guests to the venue, one by one. Introduce the leaders and guests present

09:50 The company's Mr. Hu delivered a speech (the content of the speech is to thank the leaders at all levels for taking time out of their busy schedules to come and participate in the opening ceremony). And a short introduction to the company and the project

10:00 City leaders speech (content is mainly congratulatory words and the significance of the project development)

10:30 Unveiling ceremony.

10:50 The master of ceremonies invited the guests to enter the foundation stone laying site with the guidance of the lion dance team.

11:00 Firecrackers are set off and the band music is played again. (Miss Manners distributed shovels to the guests)

11:10 Guests took part in the foundation laying activity with shovels in their hands.

12:00 × × hotel, the celebration reception began (the reception can be in the form of a Western-style buffet, the atmosphere is cordial and elegant).

Fourth, the activities with 1, the activities of the general responsible - General Affairs Group: responsible for the overall progress of the activities, to determine the guest list staffing: tentative 1 person.

2, the scene of the overall coordination - the venue group: to coordinate the work of the site between the various processes. Staffing: 1 person.

3, props preparation - logistics group: responsible for the purchase of materials and supplies needed for the event, the end of the event to clean up the venue. Staffing: 2 people.

4, external liaison - public relations group: responsible for sending invitations, contact with the band, lion dance team, master of ceremonies, news media, hotels and so on. Staffing: tentatively 4 people.

5, guest reception - reception group: responsible for guest sign-in, distribution of information, for guests to wear VIP flowers, guide the vehicle parking, after the event, responsible for sending guests. Staffing: tentatively 4 people.

Fifth, the media with if the opening ceremony on December 18 is the debut of the property. This critical debut will affect the future sales of the entire property. So this stage of advertising and publicity to shape the corporate image and establish brand awareness as the goal, so as soon as possible to lay the grade and image in people's minds. At this stage, we will mainly use newspapers, television, leaflets and banners and other communication media and communication methods to publicize the project with a large number of hard advertising.

Address: a three-way phone: xx

2, in a TV station one, two sets of programs at eight o'clock in the golden section of the advertisement to play text ads can also be selected from the multi-stage broadcast of the word tour ads.

(2) December 18th today started internal subscription.

(3) December 18 will be your life, happy.

4, the production of publicity leaflets, sent salesmen to the busy areas and residential areas to distribute.

Copy: Page A: (refer to newspaper ads) Page B: (project overview).

Opening activities planning Part 3

I. Purpose

1, with seasonal fruit as the main product, so that the store quickly enter the e-commerce market, from which a share of the pie;

2, the use of Tmall this platform, to enhance the company's market share, and to expand the influence of the;

3, the ultimate goal of increasing the sales, so that the company sustainable development. sales, so that the company's sustainable development.

Second, the content

Because it is the online store just opened, so the task of the early stage of the arduous, the specific arrangements are as follows:

1, the Tmall store operation process:

Application for Alipay → apply for merchant certification → Mall examination → qualification audit → goods on the shelves → Mall promotion → pre-sales customer service → product positioning → to reach the orders → warehousing delivery → financial collection after-sales customer service → payment signing → Mall decoration

2, development planning

A, the beginning stage:

commodity positioning - familiar with the platform - - master the rules - decoration shop >

Third, the integration stage:

c-store, agent, wholesale, channels.

3. Notes

Inventory guarantee, logistics guarantee, picture production, price discussion, activity registration, data collection and other preliminary arrangements

3. Our advantages and disadvantages

Advantages: 1. Owned brand, already influential in East China, brand advantage

2, The company's logistics is convenient, stable supply, warehousing advantages

3, the company in the Yangtze River Delta region, crowded, wider audience, geographic advantages

4, offline sales, there has been a fixed sales model, easy to manage disadvantages: 1, the fruit of this category does not take advantage of the e-commerce platform, the main performance: inconvenience of the storage, inconvenience of the transportation, the consumer is not accustomed to buying online, etc. 2, Store newly opened, no traffic no reputation

Response:

1, although the fruit does not account for the advantage, but there is still a market, and the rapid development of e-commerce, the future must have a broader space waiting for us. So the early stage should be retail-oriented, the late combination of wholesale and retail, to develop more channels and markets.

2, the store is newly opened, you can do more to attract the flow of promotional activities, reduce profits to attract customers, improve the ranking of all the disadvantages will eventually be transformed into advantages, the only way we have to serve customers in good faith, with the commitment to ensure quality, with action to prove themselves.

The opening activities of the planning part 4 First, the Spring Festival set of tickets : more affordable surprises

The Spring Festival is the grand launch of the "Fortune and good luck" set of tickets: 888 yuan / Zhang, including:

(1), food and beverage: 600 yuan / table (including service charge, only 1, 2, 17 floor restaurant)

(1), dining: 600 yuan / table (including service charge, only 1, 2, 17 floor restaurant)

(1), food and beverage: 600 yuan / table (including service charge, only 1, 2, 17 floor restaurant) 17th floor restaurant)

(2), guest rooms: 160 RMB/room. Days (including double breakfast, including service charge)

(3), Entertainment: XX:30-17:30 complimentary private room for 5 hours: 17:30-02:00 complimentary private room for 3 hours, and you can consume commodities valued at XX8 yuan. (Commodities are not discounted, including service charges)

Second, rooms:

1, from February 8 (New Year's Eve) to 23 (New Year's Eve) every day to launch 20 special room 180 yuan / room. Day (including breakfast, including service)

2, February 8-14, all those who stay in the Ronghua rooms, get an exquisite gift.

Third, food and beverage:

1, the Spring Festival special launch of the "Chicken Xiang Ruyi" New Year's Eve dinner:

577 yuan / table, 677 yuan / table, 877 yuan /

Advance booking of the New Year's Eve dinner, a gift! A complimentary "Glory, wealth and good luck dumplings" and a "family photo". strong>

(1) **** Grand Hotel third floor dance hall with first-class audio equipment and professional DJ technicians, can accommodate 50-100 people, is the reunion, birthday party, the best place to go for small dance. The best place to go for reunions, birthday parties, and small dances.

(2) Cigarette counter brings together hundreds of best-selling cigarettes at home and abroad, complete varieties, moderate prices, is the first choice for festival gifts.

(3) Tea bar gift tea 30% discount, can provide storage tea service.

V. Valentine's Day : Sweet Valentine's Day Candlelight Package

"Valentine's Day Candlelight Package" 360 yuan (including food and beverage: 200 yuan, 160 yuan in the guest room) no service charge, the guest room includes double breakfast.

Those who book one week in advance can order one song in Linyi Radio Station for free

Those who book three days in advance can get a box of exquisite chocolates