How much do jobs in the US typically pay? The industry has evolved to the point where it's no longer about sketching succinct slogans on cocktail napkins and drinking 24/7. Thanks to mobile expansion and the rise of social media, data mining, artificial intelligence and virtual reality, companies are adopting many new digital practices and technologies to cater to millennials at a dizzying pace, blurring the traditional lines between journalism, marketing and advertising . We talked to digital experts running LUMSA's Master of Science in Marketing and Digital Communications to get you up to speed on hot new advertising and marketing jobs that should get your attention if you're starting out in 2020.
?1. Community managerThe job in a nutshell: 92% of marketers say social media is important to their business, according to Social Media Examiner. As a community manager, you'll be responsible for starting online discussions and converting Internet users into website registrations. Think of it as a modern-day Internet Don Draper walking into his favorite dimly lit bar, ordering an Old Fashioned and asking the bartender if he'd consider switching to Lucky Strikes.Salary: According to Glassdoor, the average annual salary for a community manager in the United Kingdom is ￡29,718, or about $38,400 ( June 2020), about €25,071, or about $28,500 (May 2020) in Germany, and about €45,225, or about $5,000 51 (April 2020) in France.
?2. Social Media ManagerIn a nutshell: a Social Media Manager updates and manages social media channels for an organization (currently usually a combination of Snapchat, Instagram, Twitter, Facebook, Pinterest, YouTube, and Google+) and is responsible for developing overall usage engagement and reach data metrics to increase sales. reach and other data metrics to increase sales, exposure, customer engagement and brand loyalty. Salary: According to PayScale, you can expect to earn ~18,000 EUR, ~$20,500 in Italy, ~72,000 CHF, ~$74,300 in Switzerland, and ~31,015 EUR, ~$35,300 in Germany (May 2020), though salaries vary by employer, geographic location, and years of experience.
?3. Content managersIn short: In today's day and age, organizations need a solid content strategy to survive. According to a HubSpot survey, brands that publish more than 16 blog posts per month receive 3.5 times more traffic than those that publish less than 4 posts per month. As a content manager, you'll oversee a team of copywriters to implement your strategy with an eye toward increasing total web visitors, sales, customer satisfaction, and retention. Salary: According to Glassdoor, the average income for a content manager in the U.K. is ￡36,136, or about $46,600 (May 2020). In Germany, salaries range from €46,000 to €100,000 ≈ $52,400-$113,900 depending on experience, location, and employer (May 2020).
?4. ?4. Virtual Reality ConsultantIn a nutshell: virtual reality is still an emerging market, so there aren't a lot of natural ways to progress in your career (which is a good thing, as it offers a lot of flexibility). As a Virtual Reality Consultant, you'll help clients plan virtual reality projects, whether it's a 360-degree virtual reality tour or planning an immersive game. You'll be able to brainstorm with clients and advise them on best practices and tools. This is not a technical role, as you'll be the point of contact between tech nerds and clients. Salary: the average starting salary in the UK is around ￡30,000 ≈ $38,700 (February 2016), according to Alphr.
?5. US data analyst?In short: Big data has taken over the world. According to Forbes, data is growing so fast that by 2020, every person on the planet will be generating 1.7 megabytes of data per second. Indeed, from healthcare to cybersecurity to retail, the potential is so great that the White House has already invested $200 million in big data programs! As a data analyst, you'll be crunching numbers and interpreting datasets such as user behavior, website traffic, and data-driven insights to inform marketing and advertising strategies. Salary: According to PayScale, data analysts earn an average of €41,576 in Germany, around $47,400 and ￡25,511 in the UK, and around $32,930 and CHF 86,458, or about $89,300 (May 2020) in Switzerland.
?6. User Experience ManagerIn a nutshell: when we talk about user experience, or UX for short, we're referring to how a person feels when navigating your website, video game, app, or device. It's such a hot topic right now, as new media continues to redefine itself with the perpetual influx of new technologies like virtual and augmented reality, and the fact that any failure to address usability, utility, engagement, and attraction can lead to business collapse. As a UX Manager, you will work with a team of web designers and developers to improve the "user experience" and drive business (as well as revenue, growth, retention, etc.). Salary: According to PayScale (May 2020), the average UX Manager earns ￡44,974 ≈ $58,000, or $111,662 in the US.