Millet the hunter in 2014 has invested in or acquired Aqiyi, Youku Tudou, interface, cheetah mobile, Jaeger box, JiuAn medical, Xunlei, hand tour, e-commerce, new media, Internet finance, film and television production, video sites, mobile maps, mobile home, mobile education, and so on many areas of nearly 60 companies, focusing on the layout around the content ecology. Now Xiaomi's mobile Internet ecosystem around MIUI has taken initial shape. The total download of the millet game center is more than 60 million times, with a daily average of 1 million downloads, while from August 2014, the Internet service revenue (MIUI application revenue) exceeds 100 million yuan per month; the millet application store application distribution volume, has exceeded 18 billion. Xiaomi cell phone is somewhat similar to Rockefeller's company in the sale of kerosene free of charge to give out the oil lamp, light lamp is useless, but also need to have oil. With this "oil lamp", you will keep buying "oil" (digital audio and video) from its app store. This is something that other manufacturers don't have. Xiaomi's phone also has features not found in other phones. Not only can it be used as a remote control for hardware products such as TVs, air conditioners, refrigerators, rice cookers, purifiers, and bracelets, but it can also display various information about these products. For example, Sister Furong's program on Hunan TV is about to start, the food in the refrigerator is about to expire, the bracelet shows that your blood sugar is elevated, this information is immediately displayed on your phone, and the phone, based on the big data analysis of Xiaomi Cloud, tells you how to deal with it and makes suggestions. This is why Xiaomi can make smartphones a few hundred dollars, and a 40-inch TV set to 1,000 yuan. Lei Jun can do this without making a penny. Because Lei Jun then lay a very big game. He used millet cell phone as a carrot to attract cattle and sheep (consumers) to his fence, and then use the TV, air conditioning, purifier, bracelet and other hardware products to do up the fence, and then use film and television, music, games, health care and other software content to continue to pull out the hair on the consumer.