Introduction: Qinghai Jingzhu Tibetan Medicine Hi-Tech Industry Co., Ltd. is formed by the merger of Jilin Dr. Le Pharmaceutical Company with Qinghai Kunlun Pharmaceutical Factory belonging to Xining City Pharmaceutical Company in 1998, with the continuous development and growth of the enterprise, the Qinghai Jingzhu Tibetan Medicine Hi-Tech Industry Group was set up at the beginning of 2004 with Qinghai Jingzhu Tibetan Medicine Hi-Tech Industry Co. In 2005, the trademark "Jingzhu" was evaluated as "China Well-known Trademark" by the State Administration for Industry and Commerce. Now the group has 18 subsidiaries under its jurisdiction, integrating drug production, drug wholesale, medical care, scientific research and education, tourism and culture. The Group owns 14 national exclusive patented Tibetan medicines, more than 100 kinds of new medicines, and more than 200 kinds of health care products with the characteristics of Qinghai-Tibet and Changbai Mountain in Northeast China. They are effective in the treatment and prevention of cardiovascular and cerebrovascular diseases, liver diseases, gynecological diseases, stomach diseases, rheumatism and bone diseases, prostate diseases, skin diseases, eye diseases, colds, insomnia and other diseases. The total assets of the group are assessed by professional authorities to be 5.898 billion, of which the brand value is 3.911 billion, trademark ownership is 830 million, product patents are 730 million, and fixed assets and liquidity are 427 million. Over the past ten years, the group has accumulated a large number of scientific research, management, production, planning, marketing, finance and accounting and other aspects of senior personnel, the average age of the company's management is 31 years old, master's degree or above accounted for 5% of the talent, bachelor's degree accounted for 65% of the talent, the specialist degree accounted for 30% of the talent, the formation of knowledge, youthful, skillful and energetic Jingzhu team. Jingzhu Tibetan Medicine Group is committed to creating modern Tibetan medicine products, building advanced CO2 supercritical extraction, water extraction, alcohol extraction, vacuum spray drying technology, microwave sterilization, ultrasonic wave-induced extraction, macroporous resin adsorption and other equipment and technology, and built the process equipment for 11 modern dosage forms such as dropping pills, microcapsules, micro-powder, suppositories, tablets, capsules, granules, aqueous, alcohol, pills, powder, and so on. And according to the characteristics of the drugs themselves, combined with the traditional Chinese and Tibetan medicine classic formula, using advanced high-performance liquid phase, high-performance gas phase, thin-layer scanning, fingerprinting detection technology, the active ingredients of the drugs are precisely analyzed and extracted, so that the drugs have a "fast-acting, high-efficiency, long-lasting", "low toxicity, low side effects, low dosage", "low toxicity, low side effects, low dosage". Small toxicity, small side effects, small dosage", "easy to use, easy to carry, easy to store, easy to produce, easy to transport" and other characteristics of the Tibetan medicine from the traditional backward handmade workshop-style production to modern high-tech industrial production. It has realized the modern pharmaceutical standard of "small quantity, grand effect, safety and reliability". Jingzhu Tibetan Medicine Group has made great efforts in scientific research, and has set up five scientific research institutes, namely, Qinghai Kunlun Drug Research Institute, Qinghai Provincial Scientific Research and Technology Center, Beijing Chongwen District Institute of Chinese and Tibetan Medicine, Jilin Institute of Chinese and Tibetan Medicine, and Qinghai Jingzhu Institute of Chinese and Tibetan Medicine, and Prof. Zhang Baochen, Director of Modernization Research Center of Tibetan Medicine of Chinese Academy of Sciences and Director of the former Northwest Plateau Biological Research Institute of Chinese Academy of Sciences, has served as Chief Scientific Advisor of Jingzhu Tibetan Medicine Group and Chief Scientific Advisor of Science and Technology Department of the Group. Professor Zhang Baochen, the director of Modernization Research Center of Tibetan Medicine of Chinese Academy of Sciences and the director of Science and Technology Department of Jingzhu Group, is the chief scientific consultant of Jingzhu Group and the director of Science and Technology Department of Jingzhu Group, who leads the scientific research team of Jingzhu Group in the development of new and special medicines. Taking Chinese and Tibetan hospitals, community clinics, the Health Promotion Center of China Family Health Popularization Program, and the Science and Technology Development Center of China Society of Ethnopharmacology as the clinical and scientific research positions, the "Jingzhu Therapy" is formed as a unique Chinese and Tibetan medical diagnostic and therapeutic method. Through the telephone call center, network information construction, development and utilization of ERP management software, the company actively provides patients with treatment methods and medicines with precise efficacy. In brand building and protection, most of the drugs developed by the enterprise have applied for national patents, which protects the intellectual property rights of the enterprise, eliminates duplicated construction, and also reserves space for the development of the enterprise. 1999 till now, Jingzhu Tibetan Medicine has held many "Jingzhu Tibetan Medicine Social Appraisal Meetings", in which the patients who have taken the products of Jingzhu directly talk about the efficacy of the medicine and their feelings, and give their opinions on the products. Patients who have taken Jingzhu's products directly talk about the efficacy of the medication and their feelings about the enterprise and the products, which greatly improves the reputation and social influence of the products and the enterprise. We have invested more than one billion dollars in advertising and promotion in the mainstream media in more than 200 large and medium-sized cities across the country, so that the brand of "Jingzhu" has been y rooted in people's hearts, and has been evaluated as "China Well-known Trademark" by the State Administration for Industry and Commerce! Under the dual role of market honing and internal training, Jingzhu Group has created an efficient management team and marketing team. Hundreds of offices have been set up in major cities across the country, and the sales network has covered the county-level market. The medicines have entered many hospitals and tens of thousands of pharmacies nationwide, and their efficacy has been widely praised by doctors and patients. At the same time, we have set up "Jingzhu Chinese and Tibetan Medicine Training Center" to train consultants specialized in Chinese and Tibetan medicine all year round. In recent years, under the situation of strict management and rectification of pharmaceutical market, rising cost of raw materials and labor, and increasing promotion cost, Jingzhu's sales have been growing at an average annual rate of 30%. There are many Tibetan medicine producers in Qinghai Province, but the market network is not sound. 2005 at the end of the year, under the proposal of Qinghai Provincial Government, Jingzhu Tibetan Medicine Group took the lead in marketing and integrating the Chinese and Tibetan medicine enterprises in Qinghai Province, and set up the Group Purchase and Group Sale Manufacturers' Alliance. In the principle of "five choices and five non-choices", the alliance selects those with good therapeutic effect, not those with poor therapeutic effect, those with brand name, not those with poor feedback from the market, those with credibility, not those without credibility, and those with moderate price, not those with too high price. In the name of the alliance to unify and the major commercial and pharmacy negotiations, not only can be a high deduction rate on the counter, saving the cost of the terminal on the counter, but also fast settlement. Establishing "National Ethnic Medicine Chain Display Counter" in pharmacies, displaying ethnic medicines in a centralized manner, and uniformly equipped with professionally trained consultants and explainers with knowledge of ethnic medicines, giving full play to the advantages of Tibetan medicines in the treatment of difficult and miscellaneous illnesses through meticulous services, so that the general public can have precise guidance on the use of medicines, and increase the recognition of Chinese and Tibetan medicines among patients by identifying the illnesses and applying treatments to them. The group sale and group purchase manufacturers alliance is based on the principle of "the group sale and group purchase". Group sale group purchase manufacturers alliance to "six unified" to achieve "three savings" to achieve "three profit" purpose: "six unified "that is, unified procurement, unified into the terminal, unified training, unified publicity, unified sales, unified service;" three savings "that is, saving manpower, saving financial resources, saving material resources;" three convenient "that is, convenient sales manufacturers, businessmen Three convenience" is convenient for manufacturers to sell, merchants to purchase and patients to buy; "Three profit" is profit for manufacturers, merchants and alliance. Jingzhu and the Ministry of Health, the All-China Women's Federation and the Organizing Committee of Chinese Women's Health Activities have jointly established the "Chinese Family Health Popularization Project Health Service Promotion Center". Taking women and the elderly as the main body, Jingzhu Tibetan Medicine will widely penetrate into the urban community with health education, medical knowledge and guidance on medical treatment and medication, so as to improve the family's health awareness and self-care ability. At the same time, it has issued "Family Medicine Boxes" and "Family Health Cards" to 20 cities in 19 provinces and municipalities nationwide, and has set up a 300-seat Family Health Call Center so that the general public can enjoy attentive health guidance, preferential access to medical treatment and medication, and free health checkups. Services. In 2008, Jingzhu Tibetan Medicine Group integrated the overall advantages of the group, focused on the industrialization, scale and intensive development of Chinese and Tibetan medicine, and established a perfect medicine and health industry chain integrating herb cultivation, medicine production, medicine storage, medicine wholesale and sales, and after-sales service. In sales, boldly carry out a variety of sales channels and network development and try, establish Chongwen District Tibetan Culture Museum in Beijing, become the Tibetan culture and Tibetan medicine propaganda position, and set up Beijing Chongwen Jingzhu Tibetan medicine Chinese medicine outpatient clinic, medicine combined with medicine. At the same time, we established Jingzhu Deyu Health Restaurant, which combines Tibetan songs and dances, Tibetan food and medicinal food with China's thousands of years of diet and health culture, and has achieved good economic benefits. In terms of warehousing and logistics, the main building of Jingzhu Tibetan Medicine Bio-park has been completed, with a total construction area of 19,050m2, which will be built into the "western medicine capital", and become the drug distribution center and warehousing center in the west, so as to solve the problem of warehousing and logistics of the western medicines. In terms of after-sales service, Jingzhu Jianjie Membership Club is established to build China's largest health management consultant platform, which provides members with services such as health knowledge popularization, health management and intervention, disease treatment, and medical guide ......, and implements three-dimensional innovative membership marketing, so that the members can enjoy the lowest discounted products and convenient and affordable services. In recent years, the Jingzhu Tibetan Medicine Group has undertaken the design and planning of the project of "Brier Gully and Laoya Mountain Ecotourism Resources Development" in Datong County, Qinghai Province. The purpose of the project is to utilize the primitive ecological environment to plant rare varieties of Tibetan medicines and to promote the development of Qinghai's tourism industry. Combining the renewal of natural Tibetan medicine and artificial cultivation, the development and utilization of Tibetan medicine resources and ecological protection will be put into a benign development track, so as to achieve the harmonic development of economy, society and ecology. Jingzhu Tibetan Medicine Group has planted dozens of high value-added and high-technology original ecological Tibetan medicinal herbs according to the national GAP standard in the 3500 acres of reclaimed forest planting bases established in Huangzhong County of Xining City, Qinghai Province, and Maixue Township of Ledu County, and formed a planting and researching base of medicinal herbs to build a modernized base of introducing and domesticating, planting and cultivating herbs of Tibet and Chinese medicinal herbs, and rare species, and a modernized base of reclaimed forests, and breeding agriculture in the west and breeding in the east, adopting "company+base+culture" and "company+culture+base". Adopting the form of "company+base+farmer", the company purchases Chinese and Tibetan medicinal herbs planted by local farmers, increases the income of farmers and herdsmen, and leads local farmers and herdsmen out of poverty to become rich, so as to make the ecological construction and economic development reach a perfect harmony and unity. 10 years, Jingzhu Tibetan Medicine has been promoting the production of Tibetan medicines in the current situation, the research and development of Chinese, Tibetan and new and special medicines, the construction and protection of brands, the construction and maintenance of terminal network, the construction and maintenance of the group of companies. In the past 10 years, Jingzhu has made hard efforts and achievements in promoting the modernized production of Tibetan medicine, research and development of Chinese and Tibetan new and special medicine, brand construction and protection, terminal network construction and maintenance, group purchase and sale of manufacturers' alliance, and intensive and deep development of medicine and health industrialization! The ranking of Jingzhu Tibetan medicine in the national pharmaceutical industry has entered the top 30; Jingzhu Tibetan medicine group has become one of the largest market occupiers of modern finished Tibetan medicine; Jingzhu Tibetan medicine group has developed and produced 14 kinds of exclusive patented products which have been ranked first in the same industry in China; Jingzhu trademark has become the only "Famous Trademark of China" in Qinghai Tibetan medicine industry.
Legal representative: Zhao Lijuan
Establishment: 1998-05-08
Registered capital: 106 million yuan
Industrial and Commercial Registration No.: 630000100016940
Enterprise type: Limited liability company (non-listed, foreign-invested enterprises)
Address : No.36 Jing San Road, Qinghai Biotechnology Industrial Park