The advertisement referred to in these measures, refers to the commodity operators or service providers through certain media and forms of direct or indirect introduction of their own marketing of goods or services provided by the commercial advertising. Article 3 The market supervision and management department of the provincial people's government is the province's advertising supervision and management authority. The market supervision and administration departments of the people's governments of cities, states and counties (districts) are responsible for the supervision and administration of advertising activities within their administrative areas. Article 4 The people's governments at or above the county level and their market supervision and management departments shall actively create conditions for the gradual implementation of the advertising agency system and create a favorable external environment for the development of the advertising industry. Article 5 The market supervision and management departments at or above the county level shall, in conjunction with the relevant departments, formulate the planning of public welfare advertisements; advertisement operators and advertisement publishers shall design, produce and publish a certain number of public welfare advertisements each year. Article 6 The contents of advertisements shall be truthful, legal and in line with the requirements of the construction of socialist spiritual civilization, and shall not deceive or mislead consumers. Article 7 The images, language, characters, hanyu pinyin and units of measurement used in advertisements shall conform to the relevant state regulations.
Advertisements shall not be modeled on others' advertisements in terms of overall design, text, slogans, explanatory notes, music, etc., so as to mislead consumers. Article 8 The following advertisements, in addition to complying with the laws and regulations, shall be clear, understandable and complete with the relevant matters:
(1) advertisements promoting commodities and providing services to implement preferences and concessions shall indicate the time limit for the implementation of the preferences and concessions, the magnitude and amount of the concessions;
(2) advertisements promoting commodities and providing services to give gifts, which are given in limited quantities and for a limited period of time shall indicate the total amount of gifts given and the amount of the gifts. indicate the total amount and duration of gifts;
(3) advertisements promoting equipment with special attachments should also indicate the accessories that must be purchased and the price of such equipment;
(4) advertisements promoting seeds and seedlings should indicate the geographical scope and conditions suitable for planting and breeding;
(5) advertisements promoting technology should indicate the name of the technology appraisal department and appraisal time;
(f) mail-order goods advertisements, information advertisements, advertisements for the transfer of technology should be prominently marked advertiser's real name or name, full address, contact time. Advertisements for mail-order goods shall also indicate the time limit for sending out the mail-order goods after receiving the remittance;
(7) Advertisements using scientific inventions and other scientific research results shall be accurate and appropriate, and indicate the source. Article 9 Advertisements promoting equipment, seeds, seedlings and technologies shall not contain any analysis or prediction of the market supply and demand for products produced using such equipment, seeds, seedlings and technologies, or economic effects, as well as deceptive promises to purchase the products produced.
Goods and services whose advertisements are prohibited by laws and regulations shall not be designed, produced and advertised. Article 10 The mass media shall not publish advertisements in the form of news reports and investigative interviews. Advertisements released through the mass media shall be marked with an advertising label, distinguishable from other non-advertising information, and shall not cause consumers to misunderstand. Article 11 Medical advertisements shall not contain the following:
(1) unscientific assertions or guarantees of efficacy;
(2) publicizing the cure rate, efficiency and other diagnostic and therapeutic effects;
(3) the use of medical research units, academic institutions, medical institutions or experts, doctors, patients, the name and image of the proof;
(4) involving drugs, preparations. ) involving medicines and preparations. Article XII of advertising operators, advertising publishers shall review the content of advertising. Article 13 The advertisements approved for publication shall be published at the same time, except for the broadcasting which may not broadcast the approval number of the advertisements; the printed advertisements shall be printed with the approval number, the name and address of the bearer of the advertisements in a conspicuous position. Article 14 The advertisement operator and advertisement publisher shall establish an advertisement file management system. Article 15 The people's governments at all levels shall strengthen the organization and management of outdoor advertising to promote the healthy development of outdoor advertising industry and beautify the urban environment.
People's governments at or above the county level shall, in accordance with the overall planning of urban development, organize the departments of natural resources, housing and urban-rural construction, market supervision and management, transportation, public security and other departments to formulate specific plans for the installation of outdoor advertising. Specific planning approved by the people's government at this level, the market supervision and management departments to supervise the implementation. Article XVI set up outdoor advertising, laws and regulations require prior consultation with the relevant departments, the relevant departments shall respond within seven days from the date of receipt of the application.
Outdoor advertising shall be neat, safe and beautiful.
Outdoor advertising approved by the establishment of the validity of any unit or individual shall not be removed without authorization, cover, damage. Indeed, due to urban construction needs to be removed, must inform the advertising operator in advance, and in accordance with relevant regulations. Article XVII construction of outdoor advertising facilities need to occupy the site or building, the construction unit or individual shall obtain the site, building owners and users agree, and on the site fee or building occupancy fee consensus.
In addition to the laws and regulations and approved by the provincial people's government, any unit or individual shall not charge the advertising operator, advertising publishers.